News

Springbot Acquires Identity Matrix to Supercharge AI-Powered Marketing

Springbot, the Atlanta-based AI-first marketing and sales automation platform, just made a bold play: it’s acquired Identity Matrix, a top-ranked visitor identification and attribution platform known for transforming anonymous clicks into named, high-intent prospects. This isn’t a quiet tuck-in. It’s a doubling down on Springbot’s mission to give marketers sharper visibility into who’s actually...

marketing 26 Sep 2025

Klaviyo Launches AI Marketing and Customer Agents, Positioning Itself as AI-First B2C CRM

At its flagship K:BOS event, Klaviyo (NYSE: KVYO) took a bold step toward redefining customer relationship management for consumer brands. The company introduced its Marketing Agent and rolled out its Customer Agent to general availability, framing itself as an AI-first B2C CRM that unifies marketing, service, data, and analytics under one roof. The move underscores Klaviyo’s ambition: to become...

artificial intelligence 26 Sep 2025

Later Launches "The Drop" to Showcase New Social Media Marketing Tools

For marketers, the social media treadmill never slows down. Platforms emerge, formats evolve, algorithms shift, and the brands that can’t keep up get left behind. Later, a player long known for its influencer marketing and social media management tools, wants to change that pace by giving marketers a better grip on what’s next. This week, the company unveiled a wave of new platform...

social media 26 Sep 2025

Comcast Taps Sonya Callahan to Lead Residential Sales in Heartland Region

Comcast is shuffling its leadership deck in the Midwest. The company has named Sonya Callahan regional vice president of residential sales and marketing for its Heartland Region, which spans Michigan, Indiana, and Kentucky. It’s a big role: Callahan will oversee Comcast’s direct and indirect sales channels, retail operations, and multi-family sales across a region that serves millions of...

marketing 26 Sep 2025

TrueDialog Elevates Amanda McGuckin Hager to CMO & CRO as Growth Push Accelerates

For TrueDialog, the Austin-based provider of enterprise-grade SMS messaging, growth isn’t just about adding customers—it’s about scaling the right way. This week, the company doubled down on that strategy by promoting Amanda McGuckin Hager to the dual role of Chief Marketing Officer and Chief Revenue Officer. It’s a move that underscores the convergence of marketing and revenue operations in B2B...

customer engagement 26 Sep 2025

Shopify Powers Brand Collective’s Multi-Brand Digital Makeover

When you’re managing nearly 20 retail brands—ranging from Reebok sneakers to Hush Puppies loafers—the last thing you want is a patchwork of outdated e-commerce systems slowing you down. That was the challenge facing Brand Collective, one of Australia’s largest retail groups, which decided in 2022 to tear down its digital silos and start fresh. Its solution? Shopify. Two years into the...

marketing 26 Sep 2025

Airship Earns First-Time Recognition in Gartner Magic Quadrant for Multichannel Marketing Hubs

Mobile-first CX leader Airship joins Gartner’s Magic Quadrant, validating its approach to seamless cross-channel experiences. Airship, the mobile-first customer experience platform, has been named for the first time in Gartner’s 2025 Magic Quadrant for Multichannel Marketing Hubs (MMH), marking a major milestone for the company. Previously a six-time recognized vendor in Gartner’s Market Guide...

marketing 25 Sep 2025

Braze Named a Leader in Gartner Magic Quadrant for Multichannel Marketing Hubs

AI-powered engagement earns Braze a third consecutive year at the top of Gartner’s Magic Quadrant. Customer engagement platform Braze (NASDAQ: BRZE) has been recognized as a Leader in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, marking the third consecutive year the company has earned the distinction. The evaluation assessed both Completeness of Vision and Ability to Execute...

automation 25 Sep 2025