News

Canadian Marketing Association CEO Alison Simpson to Retire, Leaving Legacy of Growth and Innovation

Alison Simpson’s tenure has transformed CMA into a future-focused hub for Canadian marketers, setting the stage for continued leadership in the sector. The Canadian Marketing Association (CMA) today announced that President and CEO Alison Simpson will retire in May 2026, concluding a transformative period marked by innovation, growth, and industry leadership. Simpson, who assumed the role in...

digital marketing 25 Sep 2025

Precisely Supercharges Data Integrity Suite With AI-Powered Enhancements

The data integrity giant is making it easier for enterprises to operationalize “AI-ready” data — and it’s betting natural language and LLM flexibility are the keys. Data quality has long been the unsung hero (and sometimes the Achilles’ heel) of enterprise AI projects. Precisely, a global leader in data integrity, is rolling out new AI-driven upgrades to its Data Integrity Suite that aim to...

artificial intelligence 25 Sep 2025

Netwatch and 3Si Team Up to Give First Responders Real-Time Crime Intelligence

Netwatch, known for its AI-enabled proactive video monitoring, has partnered with 3Si Security Systems to integrate its service with 3Si’s DirectToDispatch™ (DTD) platform. The goal: deliver verified video and location intelligence directly to law enforcement in real time, trimming down response lag and boosting officer safety. In practical terms, that means dispatchers and first responders won’t...

artificial intelligence 25 Sep 2025

Apollo Silver Brings In Capital Analytica to Boost Market Visibility

Apollo Silver Corp. (TSX.V: APGO; OTCQB: APGOF; Frankfurt: 6ZF0) is turning to outside expertise to step up its visibility in the capital markets. The Canadian mining company has engaged Capital Analytica, a Nanaimo, BC-based marketing and social media firm, to amplify its presence across digital channels and sharpen investor awareness strategies. The deal, signed on September 22, 2025, is a...

digital marketing 25 Sep 2025

Wakefern Taps Birdzi to Power AI-Driven Grocery Personalization

The grocery aisle is getting a brain upgrade. Wakefern Food Corp., the largest retailer-owned cooperative in the U.S., has partnered with Birdzi to deploy its customer intelligence platform—an AI-driven system designed to supercharge shopper personalization, marketing outreach, and planning. Why It Matters AI in grocery isn’t just about futuristic checkout kiosks. It’s about knowing what...

artificial intelligence 25 Sep 2025

Massimo Group Brings Claude AI to Oracle NetSuite for Smarter ERP

Massimo Group, best known for its powersports vehicles and boats, is making a less flashy but equally bold move: fusing Anthropic’s Claude AI with Oracle NetSuite ERP across its business. It’s not a racing ATV or a new fishing boat, but this behind-the-scenes upgrade could redefine how the company runs its day-to-day operations. AI Meets ERP The initiative pairs Claude’s natural language and...

artificial intelligence 25 Sep 2025

AI Is Now Your Personal Shopper: Acosta Group’s Study Shows Grocery Leading the Charge

Artificial intelligence isn’t just rewriting the rules of retail—it’s rewriting shopping lists. According to a new Acosta Group shopper study, 70% of U.S. consumers have already used AI tools like ChatGPT, Microsoft Copilot, or Google Gemini to browse, compare, or even buy products. Grocery is leading the way, but the message is clear: the AI revolution has officially left the novelty stage...

artificial intelligence 25 Sep 2025

Reshift Media Lands on Entrepreneur’s Top Franchise Suppliers List—Again

For the third year running, Reshift Media has secured a coveted spot on Entrepreneur Magazine’s Top Franchise Suppliers list—an honor that underscores its staying power in a highly competitive field. The list, compiled from surveys of more than 1,100 franchisors across industries, ranks suppliers on value, cost, and quality. To put it simply: this is the list franchisors check when they want to...

digital marketing 25 Sep 2025