Certain, a leader in event management software, has launched Session Advisor AI, an advanced AI-powered solution designed to provide highly personalized session recommendations at scale. Unlike traditional solutions that require manual configuration of complex rules, Session Advisor AI uses attendee profiles, interests, and interaction-based behavior to offer tailored session suggestions that drive increased participation and enhance event value.

• AI-Driven Personalization:
  • Continuously refines recommendations based on attendee interactions, preferences, and behaviors.
  • Learns from both individual attendee data and the behaviors of their peers, creating a network of insights.
  • Delivers increasingly personalized and relevant session suggestions, improving attendee experience.
• Simplifying Decision-Making:
  • Helps attendees navigate overwhelming session catalogs by surfacing the most relevant content.
  • Optimizes session participation by offering personalized, actionable recommendations.
• Advanced Data Capabilities for Marketers:
  • Uncovers key intent indicators by analyzing attendee behaviors, allowing marketers to prioritize high-value leads.
  • Provides real-time analytics on session attendance, engagement, and ROI, offering insights to refine strategies.
  • Identifies groups of attendees with shared interests, fostering meaningful connections and enhancing networking opportunities.
• Seamless Integration:
  • Integrates effortlessly with websites, session catalogs, and email campaigns to deliver a seamless branded experience.
  • Available both as a standalone solution and for Certain customers.

Business Impact and ROI

Session Advisor AI enhances the event experience by delivering highly personalized recommendations that drive deeper engagement. Marketers benefit from real-time data that helps optimize event outcomes, improve lead quality, and provide meaningful follow-ups. With its advanced event intelligence and customizable features, it enables businesses to maximize event success and foster greater connections among attendees.

With Session Advisor AI, Certain revolutionizes event personalization by offering a dynamic and adaptable solution that grows smarter with every interaction. It ensures that attendees are always presented with the most relevant content, driving deeper engagement and maximizing business impact at scale.