PR Newswire is launching its AI-powered solutions in the EMEIA region, following its successful rollout in North America. This new offering is part of PR Newswire's continued global investment in using AI and data to enhance the work of communications professionals and solidify the company's leadership in innovative PR solutions.

• Automated Content Creation:
  • Generate high-quality press releases with just a few clicks.
  • AI algorithms analyze user input and craft content tailored to specific industries and target audiences.
• Brand Voice Matching:
  • AI leverages data from previous releases to generate content that matches an organization's brand voice and tone.
• Press Release Score:
  • Analyzes each release for readability, structure, engagement, and formatting.
  • Provides recommendations to improve the release based on these criteria.
• Upload & Enhance with AI:
  • Upload existing press release drafts and refine them using AI-generated insights.
• Comprehensive Workflow:
  • Allows users to create, edit, distribute, and manage press releases from a single platform, streamlining the process.
• Security and Privacy:
  • Powered by Google Gemini with enterprise-level security, ensuring sensitive data is protected and not used to train third-party models.

Additional Enhancements for EMEIA Customers

• Improved Member Center Portal:
  • A redesigned press release order form with an intuitive submission process and a new "Saved Distribution" feature.
  • Customers can save their preferred newslines and layouts for future use.
• SocialBoost AI Post Generator:
  • PR Newswire's SocialBoost AI tool helps generate optimized social media posts tailored to different platforms.
  • Users can submit a snippet of their press release, and the tool will automatically generate shareable posts.

Business Impact and Future Vision

The launch of these AI-powered tools represents PR Newswire's commitment to providing innovative solutions that help communicators create more effective, engaging content. While AI is not meant to replace the human creative process, it is designed to amplify it, offering tools that help PR professionals improve their efficiency, creativity, and impact.

PR Newswire's new AI solutions in the EMEIA region provide a game-changing set of tools for communications professionals. By simplifying and elevating the press release process, these AI-powered tools enhance content quality, engagement, and the overall impact of press releases, offering measurable benefits to customers.