Acxiom, a leading connected data and technology foundation for global brands and agencies, has appointed Tom Zawacki as its Chief Growth Officer (CGO). Reporting directly to Global CEO Jarrod Martin, Zawacki will spearhead the company’s growth initiatives, focusing on unlocking new markets, enhancing revenue opportunities, and delivering impactful client solutions for acquisition and retention.

• Tom Zawacki’s Background:
  • Over 30 years of expertise in data, AI, and global omnichannel marketing.
  • Former roles include President of Enterprise Solutions and CMO at Data Axle, where he achieved significant ROI for clients.
• Career Milestones:
  • Pioneered AI integration with IBM Watson at Rocket Fuel.
  • Led multimillion-dollar partnerships with Fortune 500 companies.
  • Executed brand positioning and growth strategies for XPlusOne and co-founded Lemonade Inc., a social commerce company.

Leadership Endorsement

• Jarrod Martin, CEO of Acxiom:
  “Tom’s exceptional track record in driving sustainable brand growth and fostering relationships makes him the ideal CGO. His leadership will be instrumental as Acxiom expands into new markets and builds on its 2024 momentum.”

Tom Zawacki’s Vision

• Client-Centric Approach:
  “Acxiom’s focus on understanding clients and their customers resonates deeply with me. Predictive marketing today relies on meaningful connections, and I’m honored to join this talented and dedicated team.”

Accolades and Education

• Awards:
  • Mazda’s Strategic Partner of the Year (2015).
  • TIME Magazine/CNN Website of the Year (2007).
  • Internet Marketer of the Year (1998).
• Academic Background:
  • Bachelor’s degree in Anthropology from Princeton University.

Tom Zawacki’s appointment underscores Acxiom’s commitment to delivering innovative growth solutions and strengthening its leadership team. His vast experience and vision will shape the company’s trajectory as it continues to provide meaningful value to its clients.