The "Ride-hailing Advertising Market, North America, 2024 to 2045" report, available on ResearchAndMarkets.com, provides a detailed analysis of the ride-hailing advertising industry, focusing on both in-app and on-car advertising. This report delves into how ride-hailing companies are increasingly relying on advertising as a significant revenue stream. With the rise of digital advertising spending, enhanced targeting technologies, and the growing role of vehicles as mobile advertising platforms, this market is poised for significant growth.

Transformation of the Ride-Hailing Industry:

• Revenue Growth Through Advertising:
  Ride-hailing companies are evolving their business models, introducing new advertising strategies to attract drivers and maximize earnings from their fleets. Advertising is becoming a central revenue driver as digital advertising spending grows and display technologies advance.

• Rise of Vehicles as Mobile Ad Platforms:
  Vehicles equipped with advertising solutions are now reaching larger audiences than traditional outdoor advertising, creating a dynamic shift in the media landscape.

• In-App Advertising Growth:
  Ride-hailing apps are increasingly utilizing in-app advertising, leveraging user data to create more targeted and effective advertising campaigns, further expanding their advertising reach.

Key Segments and Growth Opportunities:

In-App Advertising:

• Definitions and Metrics:
  In-app advertising is transforming how companies interact with users, providing an evolving platform for reaching audiences in real-time through targeted ads.

• Measurement & KPIs:
  The report emphasizes the importance of tracking key performance indicators to measure the effectiveness of in-app advertising campaigns, such as engagement, conversion rates, and ad performance.

• Case Studies:

  • Ryde
  • Uber
  • Lyft
  • Grab

On-Car Advertising:

• Definitions and Types:
  On-car advertising involves placing ads directly on vehicles, turning them into moving billboards that capture attention in public spaces.

• Advantages of On-Car Advertising:
  This advertising form offers a wide reach in urban environments, increasing visibility for advertisers and offering higher engagement levels compared to static ads.

• Case Studies:

  • Hangry Media
  • Firefly
  • Vugo
  • Wrapify
  • Alfi

Future Growth Opportunities:

• Technological Innovations:
  The report outlines future technology trends in ride-hailing advertising, including the potential of robotaxis as a growth opportunity. Emerging tech such as machine learning (ML) and data analytics will continue to reshape how ads are delivered and personalized.

• Interactive Ads & Personalized Advertising:
  Interactive and personalized ads are expected to dominate, with data analytics playing a crucial role in tailoring ads to specific user needs and preferences.

This report offers comprehensive insights into the North American ride-hailing advertising market, highlighting key trends, opportunities, and case studies. As ride-hailing companies leverage in-app and on-car advertising to boost their revenue streams, there are significant opportunities for market players and stakeholders to tap into the growing potential of this evolving industry.

Exactitude Consultancy’s report, "API Management Solutions Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2034," examines the rapidly growing API management solutions market, driven by the increasing need for businesses to integrate applications and services efficiently. API management enables organizations to create, publish, secure, and analyze APIs that facilitate communication across different software systems. As businesses prioritize digital transformation and seek seamless connectivity, the API management solutions market is set for significant expansion.

Market Growth Projections:

• Global Market Size:
  The API management solutions market is projected to grow from USD 5.65 billion in 2023 to USD 27.7 billion by 2030, showcasing a compound annual growth rate (CAGR) of 25.5% during the forecast period.

Market Objectives:

1. Enhancing Integration and Interoperability:
   API management solutions facilitate seamless integration between diverse applications and services, improving overall system interoperability.

2. Improving Security:
   Solutions focus on securing APIs from unauthorized access with robust authentication, encryption, and monitoring capabilities, ensuring the protection of sensitive data.

3. Optimizing Performance and Scalability:
   API management optimizes performance by managing traffic, ensuring load balancing, and maintaining high availability and responsiveness during peak times.

4. Supporting Digital Transformation:
   By enabling rapid development and deployment of digital services, API management solutions enhance agility and responsiveness to market changes.

5. Facilitating Developer Engagement:
   Developer portals provide comprehensive documentation, testing tools, and support resources to foster collaboration and accelerate API adoption.

6. Enabling Analytics and Monitoring:
   API management offers analytics tools that track API performance, usage, and user interactions to help organizations make informed decisions about API strategies.

7. Monetizing APIs:
   Organizations can monetize APIs through usage-based pricing models or subscription services, creating additional revenue streams.

8. Ensuring Compliance:
   The solutions also focus on helping businesses comply with data protection and privacy regulations, ensuring that APIs meet industry standards.

9. Driving Innovation:
   APIs allow organizations to innovate by facilitating easier access to data and services, enabling the development of new applications, services, and business models.

Market Segmentation:

• By Component:
  • Solutions
  • Services
• By Deployment Type:
  • On-premises
  • Cloud
• By Organization Size:
  • SMEs
  • Large Enterprises

Regional Breakdown:

• North America:
  United States, Canada, and Mexico
• Europe:
  Germany, France, UK, Russia, Italy
• Asia-Pacific:
  China, Japan, Korea, India, Southeast Asia
• South America:
  Brazil, Argentina, Colombia
• Middle East and Africa:
  Saudi Arabia, UAE, Egypt, Nigeria, South Africa

Competitive Analysis:

The report provides an in-depth competitive analysis of top players in the market, examining trends, market conditions, average prices, and revenue distributions. The financial and strategic data of key market players will be discussed in detail, offering insights into their product portfolios, geographic reach, and revenue generation strategies.

Customization and Support:

The report offers customization options to suit specific business needs, such as:

• Country-level analysis for five countries of your choice.
• Competitive analysis of key market players.
• 40 free analyst hours to assist with additional data points.

This market research offers a comprehensive overview of the global API management solutions industry, highlighting key trends, growth drivers, and competitive landscape. As digital transformation accelerates and the demand for seamless connectivity grows, API management solutions are poised for significant growth, providing businesses with the tools to enhance integration, security, and performance.

The Project Management Software Market is anticipated to grow significantly, with a projected CAGR of 15.7% during the forecast period of 2024-2032. This growth is driven by businesses' increasing need to streamline operations and improve efficiency across various sectors. This report offers insights into the market's current trends, major players, and future projections, along with a comprehensive analysis of the market dynamics.

Market Overview

The global Project Management Software Market is expected to expand due to the increasing demand for solutions that help manage and execute projects efficiently. Project management software plays a crucial role in enabling organizations to track tasks, budgets, timelines, and resources, ensuring that projects are delivered on time and within budget.

Key Drivers:

• Digital Transformation: As more companies embrace digital tools, the need for integrated project management software solutions grows.
• Remote Work Trends: The rise of remote work and global collaboration has driven demand for cloud-based project management tools.
• Industry-Specific Solutions: Many industries, including construction, IT, and healthcare, are turning to specialized software to manage projects more effectively.

Market Segmentation

The Project Management Software Market is segmented based on deployment, organization size, and industry. Here’s a closer look at these segments:

By Deployment Type:

• Cloud-Based: Offering flexibility and scalability, cloud-based solutions are expected to dominate the market.
• On-Premises: Though less popular, on-premises deployment is still in demand, especially among larger enterprises seeking more control over their systems.

By Organization Size:

• Large Enterprises: Larger organizations are investing in comprehensive, scalable project management tools to manage their vast project portfolios.
• SMEs (Small and Medium Enterprises): SMEs are increasingly adopting affordable and user-friendly solutions to streamline their operations.

By Industry:

• Building and Construction: Project management tools are essential for tracking timelines, costs, and resource allocation in construction projects.
• Retail and Hospitality: These industries rely on project management software to coordinate product launches and marketing campaigns.
• IT & Telecom: Given the complexity of IT projects, these sectors require sophisticated project management solutions.
• Energy and Utilities: The energy sector needs robust project management systems to handle large-scale infrastructure projects.
• Manufacturing and Government: These industries require efficient solutions to manage supply chains, regulatory compliance, and multi-department collaboration.

Regional Analysis

• North America (United States, Canada, and Mexico): Dominates the market due to the presence of key players and a high adoption rate of cloud-based solutions.
• Europe (Germany, France, UK, Russia, and Italy): Growing adoption of project management software driven by the need for enhanced collaboration and efficiency.
• Asia-Pacific (China, Japan, Korea, India, Southeast Asia): Significant growth driven by industrialization and the increasing demand for project management tools.
• South America (Brazil, Argentina, Colombia): Market growth in these regions is fueled by digital transformation initiatives.
• Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa): Increasing investment in infrastructure and government-driven digitalization.

Competitive Landscape

Key players in the Project Management Software Market include:

• Adobe Inc.
• Asana Inc.
• Atlassian Corporation Plc.
• Basecamp
• Broadcom Inc.
• Microsoft Corporation
• Oracle Corporation
• SAP SE
• ServiceNow

These companies dominate the market with a wide range of solutions catering to businesses of various sizes and industries. They focus on offering cloud-based solutions with collaboration features, customizable workflows, and strong analytics capabilities.

Covid-19 Impact on the Market

The pandemic accelerated the shift towards digital tools, as organizations turned to cloud-based project management software to enable remote work and project tracking. As businesses adapt to the new normal, the demand for scalable, flexible solutions is expected to rise.

Key Benefits for Stakeholders

• Quantitative Analysis: The report provides an in-depth look at market size, trends, and projections from 2024 to 2032.
• Competitive Advantage: A comprehensive SWOT analysis of the key players helps stakeholders understand the competitive dynamics.
• Regional Insights: The report outlines key growth opportunities in various regions, including North America, Europe, and Asia-Pacific.
• Market Opportunities: The research identifies promising growth areas, especially in industries like construction, IT, and retail.

The Project Management Software Market is set to experience robust growth through 2032, driven by digital transformation and the rise of cloud-based solutions. Businesses of all sizes across various industries are increasingly adopting project management tools to enhance efficiency and collaboration. This research highlights key trends, challenges, and opportunities in the market, providing stakeholders with the insights needed to make informed business decisions.

The global Data Monetization Market is experiencing rapid growth, fueled by an explosion of enterprise data, advancements in big data and analytics, and an increasing drive to leverage data for revenue generation. The market is expected to expand significantly, with a surge in adoption across various industries. However, concerns about privacy and security continue to challenge its growth. This report delves into the changing trends, key investment areas, and the competitive landscape within the market, offering valuable insights into the evolving dynamics of data monetization.

Market Overview:

The data monetization industry is being shaped by the rising volumes of data produced by enterprises, technological advancements, and the growing demand for solutions that unlock new revenue streams. As organizations face increasing pressure to optimize data usage, data monetization tools are becoming essential for unlocking business potential.

Key Drivers:

• Increased Data Generation: The rise in digital transformation and IoT has resulted in vast amounts of data being generated, fueling the demand for data monetization solutions.
• Technological Advancements: Developments in analytics, AI, and machine learning are enhancing the value of data.
• Cloud Solutions: Cloud-based data monetization platforms are gaining traction due to their scalability and flexibility.
• Revenue Generation: The growing importance of monetizing data to create new revenue streams, especially in telecom, retail, and e-commerce industries.

Market Segmentation

The Data Monetization Market is segmented by component, deployment type, enterprise size, industry vertical, and region. Let’s explore the key segments:

By Component:

• Software: In 2020, the software segment led the market, contributing to over two-thirds of the share. The software segment is expected to maintain its leadership position during the forecast period due to its central role in monetizing data.
• Services: This segment is anticipated to witness the highest CAGR of 24.6% from 2021 to 2030, driven by the need for specialized consultancy and managed services to implement data monetization solutions.

By Deployment Type:

• On-Premises: This segment generated the highest revenue in 2020, and many large enterprises prefer it for data control and privacy reasons.
• Cloud-Based: The demand for cloud-based deployment is rising due to its flexibility, scalability, and cost-effectiveness, especially among SMEs.

By Enterprise Size:

• Large Enterprises: This segment dominated the market in 2020. Large organizations are increasingly leveraging data monetization solutions to enhance revenue and customer engagement.
• Small & Medium Enterprises (SMEs): SMEs are gradually adopting data monetization strategies to improve their market positioning.

By Industry Vertical:

• IT & Telecommunication: The largest share of the market in 2020 was held by the IT and telecommunication sectors. The increase in data generation and the need to create new revenue streams through data monetization drive growth in this sector.
• Retail & E-Commerce: This segment is expected to see the highest growth, with a projected CAGR of 27.0% from 2021 to 2030. E-commerce players are increasingly monetizing consumer data to form partnerships with brands and enhance business strategies.

Regional Analysis

• North America: Dominated the global market with more than a third of the total market share in 2020. The region is expected to maintain its dominant position due to a high concentration of data-driven companies and investments in technology.
• Asia-Pacific: This region is projected to grow at the highest CAGR of 25.6%, driven by the increasing adoption of data monetization strategies, particularly in emerging economies like China and India.

Competitive Landscape

Key players in the Data Monetization Market include:

• Accenture
• Cisco Systems, Inc.
• SAP SE
• Monetize Solutions, Inc.
• Mahindra ComViva

These companies are at the forefront of providing cutting-edge data monetization solutions, investing in new technologies and market expansion to maintain a competitive edge.

Challenges and Opportunities

While privacy and security concerns remain significant hurdles, opportunities abound in sectors like telecom, IT, and e-commerce. Increased awareness of the potential benefits of data monetization, particularly among SMEs, offers a promising outlook for the market.

The Data Monetization Market is expected to experience continued growth through 2030, driven by technological advancements and the increasing need for companies to generate revenue from their data. As the market evolves, enterprises must stay ahead of emerging trends to capitalize on new opportunities. With the rise of cloud-based solutions, privacy-conscious data management, and sector-specific innovations, the future of data monetization looks promising.

Hightouch, a leader in composable Customer Data Platforms (CDPs) and AI Decisioning, has appointed Adam Greco as its new Product Evangelist. With over two decades of experience in the data and analytics industry, Greco’s expertise will support Hightouch’s mission to revolutionize how enterprises unlock the value of their data for marketing growth.

Hightouch’s Growth and Expansion

Hightouch has seen impressive growth, more than doubling its revenue in the past year. The company is disrupting traditional CDPs by enabling marketers to transform their data warehouses into dynamic marketing platforms. With major brands like Weight Watchers, PetSmart, and Accor leveraging Hightouch, the company is at the forefront of enhancing data activation through advanced AI and machine learning technologies.

Greco’s appointment marks a pivotal moment in Hightouch’s evolution, as his extensive background in data strategy and leadership will play a key role in shaping the future of the company’s product offerings.

Adam Greco’s Career and Expertise

Greco is recognized for his leadership in the digital marketing and analytics space. He was one of the earliest customers and employees at Omniture, a company that paved the way for modern web analytics. His deep industry knowledge has been instrumental in optimizing digital strategies for numerous organizations. Greco is also an accomplished author and speaker, with his definitive guide to Adobe Analytics widely regarded as a go-to resource in the industry.

With strategic roles at Salesforce and Amplitude, Greco has advised countless organizations on how to modernize their data and analytics infrastructures. His extensive board experience with data tech organizations further cements his position as a thought leader in the space.

Greco’s Role at Hightouch

As Hightouch’s new Product Evangelist, Greco will guide organizations through the complexities of data activation and AI decisioning. He will focus on empowering customers to leverage new AI and data technologies in a safe, scalable manner, helping them unlock the full potential of their data for growth.

“We are thrilled to have Adam join Hightouch. His vision and pragmatic approach will be instrumental as we continue to help companies transform their data infrastructure and drive growth,” said Brian Kotlyar, VP of Marketing at Hightouch.

Greco’s Vision for the Future

"I’m excited to join Hightouch and be part of a company that’s on the cutting edge of data activation," said Greco. "The opportunity to help organizations unlock the full potential of their data is immense. I look forward to collaborating with the talented team at Hightouch and supporting our customers as they embrace AI and modern data strategies."

Hightouch’s appointment of Adam Greco as Product Evangelist underscores the company’s commitment to staying ahead of the curve in AI-driven data activation. As Hightouch continues to redefine the future of marketing technology, Greco’s leadership will help ensure that the company’s customers remain at the forefront of digital transformation.

VideoAmp, a leading media measurement company, has appointed Dan Donnelly as its new Head of Sports Strategy. With over two decades of experience in marketing, advertising, and brand partnerships, Donnelly will help accelerate growth in VideoAmp’s sports practice and enhance the company’s measurement efforts within the industry.

Donnelly’s Expertise and Career Background

Donnelly’s extensive career includes a leadership role as Senior Vice President of Ad Sales Strategy at FOX Sports, where he helped oversee strategic initiatives influencing billions in ad revenue. He has held key positions in Publicis Media's U.S. Sports and Entertainment division and Starcom Mediavest Group, where he built a strong track record of negotiating major media partnerships.

Notably, Donnelly has secured multi-year TV deals for Anheuser-Busch across prominent sports leagues including the NFL, NBA, NHL, MLS, NASCAR, NCAA, PGA Tour, Olympics, and World Cup Soccer.

Donnelly’s Role at VideoAmp

At VideoAmp, Donnelly’s focus will be on cross-platform measurement in the fragmented sports media landscape. He will play a pivotal role in strengthening and expanding VideoAmp’s partnership portfolio, ensuring that the company meets the rising demand for precision in sports advertising.

“After so many years in media and marketing, working with brands, media owners, leagues, and agencies, I’m excited to join VideoAmp,” says Dan Donnelly. “Technology is at the heart of smarter planning, measurement, and optimization, and I look forward to helping drive more efficient and effective strategies that track and enhance brand and business outcomes.”

The Importance of Sports Measurement in Advertising

With nearly half of all media revenue generated from live sporting events, accurate sports measurement has become more crucial than ever. The close relationship between sports and Out-of-Home (OOH) viewing further highlights the need for high-quality measurement solutions.

VideoAmp’s advanced OOH measurement solution utilizes big data from TVs and smartphones to provide actionable insights for brands and advertisers. Under Donnelly’s leadership, VideoAmp aims to expand its already impressive roster of partners, which includes high-profile names such as Netflix Raw/WWE and CBS Sports.

Leadership Praise and Future Vision

“We are beyond excited to welcome Dan Donnelly to lead our sports practice,” said Bryan Goski, Executive Vice President of Revenue at VideoAmp. “His 20-year expertise in the sports vertical and experience with agencies, brands, and publishers will undoubtedly add immense value to our team and help us achieve our mission of delivering the highest quality measurement for our partners.”

With Dan Donnelly at the helm of VideoAmp's sports strategy, the company is poised to further its innovation in media measurement and deliver cutting-edge solutions to its partners in the sports and entertainment sectors. Donnelly’s appointment reinforces VideoAmp’s commitment to pushing the boundaries of measurement in the advertising industry.

Options Technology is excited to announce the promotion of Michelle Kendell to Vice President and Managing Director of Hong Kong. In her new role, Michelle will spearhead the company's operations in Hong Kong, playing a key role in expanding Options' presence in the APAC region.

Michelle Kendell’s Background and Role at Options

Michelle brings over 20 years of experience in the financial technology sector, with a proven ability to drive business growth and foster strong client relationships. She joined Options Technology in 2018 as a Technical Account Manager, and most recently, served as Client Solutions Director, where she played a critical role in the company’s Asia expansion, leading to significant client acquisitions and partnerships.

As Vice President and Managing Director, Michelle will focus on strengthening Options' operations in Hong Kong while ensuring the company continues to deliver innovative cloud-enabled managed services to clients in the capital markets.

Leadership Praise and Strategic Vision

Danny Moore, President and CEO of Options Technology, expressed his enthusiasm for Michelle’s promotion: “We are thrilled to promote Michelle to this new role. Her leadership, vision, and unwavering commitment to excellence have been key to our success in Asia. Michelle’s proven expertise positions us well for the continued growth of the APAC market, which remains a hub of opportunity.”

Michelle shared her excitement for the role: “I am honored to lead our Hong Kong team and drive Options' growth and innovation across Asia. This region is dynamic, and I look forward to empowering our clients’ success by providing exceptional technology solutions that help them thrive.”

Options’ Growing Presence in the APAC Market

Michelle’s promotion coincides with a period of significant growth and investment in the APAC market for Options. The company has made key investments in the region, including:

• Expansion of trading infrastructure and Market Data offerings in Taiwan, Thailand, and Korea
• Integration of the Activ business in Tokyo and Singapore
• Opening a new office in Sydney, Australia, reinforcing Options’ commitment to local expertise and support across APAC

This expansion further strengthens Options' position as a key player in the financial technology space.

Recent Milestones for Options Technology

Michelle’s promotion is part of a series of recent global milestones for Options Technology, including:

• Deployment at the Tadawul Saudi Exchange
• Acquisition of Packets2Disk, enhancing data recording and analytics capabilities
• Maintaining SOC Compliance for the 14th consecutive year, reinforcing Options' leadership in security and governance for capital markets

As Vice President and Managing Director of Hong Kong, Michelle Kendell will play a crucial role in continuing Options’ success and expansion in the APAC region. With her deep industry experience and leadership skills, Michelle is well-positioned to drive growth and innovation for Options in the dynamic financial technology landscape.

Pacvue, a leading commerce acceleration platform, has expanded its Amazon DSP capabilities to 16 countries across LATAM, EMEA, and APAC. This move brings Pacvue's intelligent automation, reporting, and optimization solutions to a broader global audience, enabling brands to access programmatic media solutions and elevate their growth strategies.

1. Expansion of Amazon DSP Capabilities

   • Pacvue now offers self-serve access to Amazon DSP tools in 16 countries, including regions in LATAM, EMEA, and APAC.
   • This expansion unlocks opportunities for brands to leverage advanced Amazon advertising features and elevate growth through multiple ad types, channels, and audiences.

2. Enhanced Platform Features

   • Amazon Sponsored Ads & Amazon DSP combined dashboard for seamless management.
   • AMC audience creation for efficient transitions from insights to action via Amazon DSP campaigns.
   • Dayparting and budget automation tools to optimize campaigns throughout the day.
   • Advanced reporting and analytics powered by Amazon Ads performance data and Pacvue's technology.

3. Global Impact on Campaign Management

   • Advertisers can now manage campaigns, budgets, bids, and dayparting in regions outside North America.
   • Pacvue’s platform enables a full range of programmatic solutions, including campaign creation, management, and precise optimizations.

4. Testimonial: Impact on Business Growth

   • Becky Durbin from Labelium shares how combining Pacvue's Amazon DSP tools with Amazon's targeting strategy led to increased efficiencies and growth.

The global expansion of Pacvue's Amazon DSP capabilities marks a significant step for advertisers across LATAM, EMEA, and APAC. With new features and enhanced automation tools, brands can now fully tap into Amazon Ads’ potential to drive growth and achieve campaign success across multiple markets.