Hightouch, a leader in composable Customer Data Platforms (CDPs) and AI Decisioning, has appointed Adam Greco as its new Product Evangelist. With over two decades of experience in the data and analytics industry, Greco’s expertise will support Hightouch’s mission to revolutionize how enterprises unlock the value of their data for marketing growth.

Hightouch’s Growth and Expansion

Hightouch has seen impressive growth, more than doubling its revenue in the past year. The company is disrupting traditional CDPs by enabling marketers to transform their data warehouses into dynamic marketing platforms. With major brands like Weight Watchers, PetSmart, and Accor leveraging Hightouch, the company is at the forefront of enhancing data activation through advanced AI and machine learning technologies.

Greco’s appointment marks a pivotal moment in Hightouch’s evolution, as his extensive background in data strategy and leadership will play a key role in shaping the future of the company’s product offerings.

Adam Greco’s Career and Expertise

Greco is recognized for his leadership in the digital marketing and analytics space. He was one of the earliest customers and employees at Omniture, a company that paved the way for modern web analytics. His deep industry knowledge has been instrumental in optimizing digital strategies for numerous organizations. Greco is also an accomplished author and speaker, with his definitive guide to Adobe Analytics widely regarded as a go-to resource in the industry.

With strategic roles at Salesforce and Amplitude, Greco has advised countless organizations on how to modernize their data and analytics infrastructures. His extensive board experience with data tech organizations further cements his position as a thought leader in the space.

Greco’s Role at Hightouch

As Hightouch’s new Product Evangelist, Greco will guide organizations through the complexities of data activation and AI decisioning. He will focus on empowering customers to leverage new AI and data technologies in a safe, scalable manner, helping them unlock the full potential of their data for growth.

“We are thrilled to have Adam join Hightouch. His vision and pragmatic approach will be instrumental as we continue to help companies transform their data infrastructure and drive growth,” said Brian Kotlyar, VP of Marketing at Hightouch.

Greco’s Vision for the Future

"I’m excited to join Hightouch and be part of a company that’s on the cutting edge of data activation," said Greco. "The opportunity to help organizations unlock the full potential of their data is immense. I look forward to collaborating with the talented team at Hightouch and supporting our customers as they embrace AI and modern data strategies."

Hightouch’s appointment of Adam Greco as Product Evangelist underscores the company’s commitment to staying ahead of the curve in AI-driven data activation. As Hightouch continues to redefine the future of marketing technology, Greco’s leadership will help ensure that the company’s customers remain at the forefront of digital transformation.