VideoAmp, a leading media measurement company, has appointed Dan Donnelly as its new Head of Sports Strategy. With over two decades of experience in marketing, advertising, and brand partnerships, Donnelly will help accelerate growth in VideoAmp’s sports practice and enhance the company’s measurement efforts within the industry.

Donnelly’s Expertise and Career Background

Donnelly’s extensive career includes a leadership role as Senior Vice President of Ad Sales Strategy at FOX Sports, where he helped oversee strategic initiatives influencing billions in ad revenue. He has held key positions in Publicis Media's U.S. Sports and Entertainment division and Starcom Mediavest Group, where he built a strong track record of negotiating major media partnerships.

Notably, Donnelly has secured multi-year TV deals for Anheuser-Busch across prominent sports leagues including the NFL, NBA, NHL, MLS, NASCAR, NCAA, PGA Tour, Olympics, and World Cup Soccer.

Donnelly’s Role at VideoAmp

At VideoAmp, Donnelly’s focus will be on cross-platform measurement in the fragmented sports media landscape. He will play a pivotal role in strengthening and expanding VideoAmp’s partnership portfolio, ensuring that the company meets the rising demand for precision in sports advertising.

“After so many years in media and marketing, working with brands, media owners, leagues, and agencies, I’m excited to join VideoAmp,” says Dan Donnelly. “Technology is at the heart of smarter planning, measurement, and optimization, and I look forward to helping drive more efficient and effective strategies that track and enhance brand and business outcomes.”

The Importance of Sports Measurement in Advertising

With nearly half of all media revenue generated from live sporting events, accurate sports measurement has become more crucial than ever. The close relationship between sports and Out-of-Home (OOH) viewing further highlights the need for high-quality measurement solutions.

VideoAmp’s advanced OOH measurement solution utilizes big data from TVs and smartphones to provide actionable insights for brands and advertisers. Under Donnelly’s leadership, VideoAmp aims to expand its already impressive roster of partners, which includes high-profile names such as Netflix Raw/WWE and CBS Sports.

Leadership Praise and Future Vision

“We are beyond excited to welcome Dan Donnelly to lead our sports practice,” said Bryan Goski, Executive Vice President of Revenue at VideoAmp. “His 20-year expertise in the sports vertical and experience with agencies, brands, and publishers will undoubtedly add immense value to our team and help us achieve our mission of delivering the highest quality measurement for our partners.”

With Dan Donnelly at the helm of VideoAmp's sports strategy, the company is poised to further its innovation in media measurement and deliver cutting-edge solutions to its partners in the sports and entertainment sectors. Donnelly’s appointment reinforces VideoAmp’s commitment to pushing the boundaries of measurement in the advertising industry.