advertising 9 Apr 2025
Adam Woods, CEO of Choozle, has been named a 2025 Colorado Titan 100, marking his second consecutive year receiving the prestigious honor. The Titan 100 program, presented by Titan CEO and Wipfli LLP, celebrates the most accomplished CEOs and C-level executives in Colorado—leaders who are reshaping their industries through visionary leadership, innovation, and purpose-driven growth.
Woods’ recognition as a Titan 100 comes at a pivotal time for Choozle. Under his guidance, the company has undergone significant transformation, evolving from a self-service DSP to a leading omnichannel digital advertising partner known for combining cutting-edge technology with high-touch service.
“Being named a Titan for the second year in a row is a deep honor, especially during a period of transformative change at Choozle,”
– Adam Woods, CEO, Choozle
Since joining Choozle in 2019 as Chief Technology Officer, Woods has consistently championed innovation. His promotion to CEO in 2021 ushered in a new era, focused on:
Expanding managed services capabilities
Launching AI-driven performance tools
Deepening partnerships with data and media platforms
Enhancing transparency and results for agencies and brands
Choozle’s growth and reputation in programmatic, paid search, and social advertising are a direct reflection of Woods’ forward-thinking strategy. His leadership has helped redefine what it means to be a modern media partner, making Choozle a trusted ally in a rapidly evolving digital ecosystem.
The company’s unique value proposition lies in blending technology, transparency, and service—an approach that empowers marketers to maximize performance across every digital channel.
“Our team is redefining what it means to be a modern media partner… This recognition is a reflection of the bold, inventive work happening every day across our organization.”
– Adam Woods
The Titan 100 program honors executives across diverse sectors who exhibit outstanding leadership, innovation, and impact. The 2025 honorees collectively generate over $35 billion in annual revenue and employ more than 59,000 people in Colorado.
“Colorado's Titan 100 are redefining business with vision and purpose… These trailblazing leaders inspire transformation across industries,”
– Jaime Zawmon, President, Titan CEO
The 2025 Titan 100 Awards Celebration will be held on June 5, 2025, at Magness Arena in Denver, gathering 100 top executives for an evening that showcases the vibrant spirit and excellence of Colorado’s business community.
Adam Woods’ continued recognition as a Colorado Titan 100 underscores his transformational leadership at Choozle and his role in shaping the future of digital advertising. As the company expands its capabilities and continues to empower marketers with data-driven solutions, Woods’ vision and strategic acumen remain central to Choozle’s momentum and success.
advertising 9 Apr 2025
As the advertising world adapts to the end of third-party cookies and increasing restrictions on personal data tracking, Ogury, a pioneer in privacy-first ad tech, has launched a revolutionary client-facing platform—Ogury One. The platform puts the company’s proprietary Personified Advertising technology directly into the hands of brands and agencies, enabling them to target personas, not individuals, at massive scale across the open internet.
In an industry marked by diminishing addressability, Ogury One offers a much-needed path forward—combining privacy compliance, AI-driven intelligence, and direct audience control in a single, intuitive solution.
Traditional targeting mechanisms are facing obsolescence. Ogury’s Personified Advertising offers a transformative alternative by moving away from one-to-one tracking and embracing anonymized personas—groups categorized by shared interests, behaviors, and intentions.
Zero-party data foundation: Sourced through opt-in surveys at scale
Billions of enriching data points: Including contextual, semantic, bid request, and campaign delivery signals
AI optimization: Ensures persona relevance and improves performance
Works with or without IDs: Maintaining addressability despite cookie deprecation
Unlike contextual-only solutions or identity-based alternatives, Ogury’s approach provides superior targeting accuracy without compromising user privacy.
Ogury One is more than just a platform—it’s a full-service, self-serve and API-compatible ecosystem designed to simplify and supercharge digital advertising workflows.
AI-powered Persona Builder: Converts campaign briefs or keyword inputs into precise persona recommendations
Custom & Turnkey Personas: Combine pre-built personas or build custom groups using detailed insights
View survey answers, interests, demographics, devices, preferred sites, and active time frames
Audience Matching: Extend campaign reach by mapping advertiser data to Ogury’s persona database
Use Ogury One’s dashboard or integrate with preferred DSPs and campaign management tools
Minimal technical setup required, allowing teams to act quickly and at scale
Real-time performance tracking and in-depth analytics
Integration capabilities with clients’ existing business intelligence (BI) tools for seamless insights
With Ogury One, advertisers gain access to 2.5 billion unique monthly devices across 49 countries, spanning both mobile and desktop inventory.
The advertising industry is currently at a crossroads:
Third-party cookies are being phased out
Signal loss due to privacy regulations and browser policies is growing
Consumer trust is declining due to concerns over data misuse
In this climate, brands and agencies need solutions that don’t just comply with regulations but outperform legacy targeting methods. Ogury’s Personified Advertising and its activation through Ogury One meet this moment head-on.
“Ogury One is a ground-breaking user-friendly tool that simplifies campaign management while delivering unprecedented on-target performance and scale for brands and agencies,”
— Stephane Dupayage, Chief Product Officer at Ogury
Ogury’s launch of this platform represents a critical milestone in its broader mission: to deliver privacy-safe, high-performance advertising solutions for the open internet. With Ogury One, clients gain full control, transparency, and power over how campaigns are planned, launched, and measured.
Whether through a self-serve dashboard or integrated API, Ogury One transforms how marketers operate in a complex digital landscape—offering a clear competitive edge.
With Ogury One, Ogury is redefining digital advertising by combining AI, zero-party data, and anonymized personas into a seamless, privacy-first platform. Brands and agencies now have direct access to scalable, effective advertising tools that protect user privacy without sacrificing performance. This launch solidifies Ogury’s leadership in the privacy-first ad tech movement and sets a new standard for what advertisers should expect in the cookieless era.
digital marketing 9 Apr 2025
User-generated content (UGC) has become a cornerstone of modern digital marketing, influencing purchasing decisions and strengthening brand trust. Recognizing its growing impact, PowerReviews, a leader in ratings, reviews, and UGC solutions, has launched the PowerReviews Partner Program. This initiative is designed to extend the value and reach of UGC by collaborating with technology providers, agencies, and strategic partners—enabling them to unlock new revenue opportunities while delivering enhanced value to their end customers.
With the first informational webinar beginning on April 9, PowerReviews aims to create a collaborative ecosystem that makes UGC more powerful, more accessible, and more integrated across marketing channels.
At its core, the PowerReviews Partner Program is incentive-based. Partners receive compensation for new business referrals, helping them monetize their networks while reinforcing the value of trusted technology partnerships.
The program is open to:
Technology providers (MarTech, eCommerce, CRM, etc.)
Marketing and digital agencies
Consulting firms
Strategic alliances aligned with PowerReviews' UGC-first philosophy
By leveraging these partnerships, PowerReviews can more effectively deliver turnkey UGC solutions that scale across industries and platforms.
PowerReviews partners will be equipped with access to its full suite of technologies, designed to turn everyday consumer engagement into high-impact content and insights.
Ratings & Reviews: Capture customer sentiment at scale
UGC Display and Syndication: Distribute content across retailer and brand networks
Social Curation: Leverage social posts and photos for marketing
Product Sampling: Generate reviews through real-world testing
Analytics Tools: Understand performance and drive optimization
Partners will be able to offer these solutions to their clients, positioning themselves as full-stack providers of commerce-driving customer content.
In addition to product access, PowerReviews has built a supportive partner infrastructure to ensure mutual success. Key benefits include:
Co-branded webinars and content: Engage mutual audiences with thought leadership
Blog collaborations and case studies: Showcase joint success stories
Sales training: Equip partner teams with knowledge to pitch and position UGC offerings
Onboarding assistance
Ongoing technical and sales support
Custom materials and toolkits
This end-to-end enablement helps partners quickly become effective resellers or integrators, whether they’re referring clients or embedding UGC into their broader solutions.
To kickstart the initiative, Caddle, a leading Canadian consumer rewards app, has signed on as a referral partner. Known for generating hundreds of thousands of reviews for major brands across Canada, Caddle is a natural fit.
"We are excited to refer and collaborate with 1WorldSync's PowerReviews to harness their world-class syndication platform," said Ransom Hawley, CEO of Caddle. "This partnership will drive significant value for both companies, helping brands collect and amplify authentic consumer feedback more effectively than ever."
This collaboration illustrates the potential synergy between data-rich consumer platforms like Caddle and the syndication and review tools offered by PowerReviews.
In today’s commerce landscape, UGC is more than a trend—it's a key differentiator. PowerReviews' Partner Program comes at a time when:
Consumers are increasingly relying on authentic, peer-generated content
Brands are seeking cost-effective ways to build trust and boost conversions
Agencies and tech firms are looking to add value and stickiness to their client relationships
The ability to offer UGC solutions at scale—with the backing of PowerReviews’ tech and expertise—can dramatically enhance partner portfolios and client outcomes.
"We are thrilled to launch the PowerReviews Partner Program as a key part of our strategy to expand the influence of user-generated content," said Brandon Kiffer, President UGC Solutions at PowerReviews. "It also provides our partners an additional revenue stream and the opportunity to deliver deeper value to their clients."
With the launch of the PowerReviews Partner Program, the company is reinforcing its leadership in the UGC space while empowering its partner ecosystem to drive value, engagement, and revenue. By blending world-class UGC technology with strategic collaboration, the program is poised to reshape how businesses of all sizes capture and leverage the voice of the customer.
Agencies, tech providers, and consulting firms now have the opportunity to plug into this ecosystem—offering trusted, scalable UGC solutions with the full support and backing of a market leader.
artificial intelligence 9 Apr 2025
In a digital world overloaded with content and short on time, Framerate Technologies has launched a bold new initiative to cut through the noise: the View+Finders Podcast. This short-form, high-impact audio series delivers ten-minute episodes that go deep on the innovations, trends, and strategies reshaping entertainment, technology, and media.
Targeted at executives, creatives, entrepreneurs, and decision-makers across the media-tech landscape, View+Finders is designed to help professionals stay informed without overwhelming their schedules. Each installment features prominent industry voices and topics at the forefront of transformation—from AI in talent-brand relationships to cultural representation in content distribution.
The View+Finders Podcast understands that attention is currency. In a landscape where hours-long podcasts can be hard to digest, each episode of View+Finders runs around ten minutes—perfect for the morning commute, coffee breaks, or between meetings.
This micro-content strategy ensures that:
Listeners get value immediately, without fluff
Topics stay focused and actionable
Time investment remains low while ROI remains high
The podcast centers on actionable foresight, covering:
How AI is transforming relationships between talent and brands
The evolution of distribution models on emerging platforms
The role of cultural storytelling in driving consumer engagement and market differentiation
How consumer behavior shifts are influencing new monetization strategies
The goal? Deliver real-time industry intelligence that professionals can put into practice instantly.
An Australian lawyer, tech/media investor, and connector of high-caliber talent with visionary brands, Trent Blacket brings a global view on the intersection of AI and talent management. His episode explores:
Why intelligent matchmaking between talent and brands is the next big frontier
How AI is amplifying human potential in media partnerships
Insights from operating across two continents: Australia and the U.S.
Founder of one of the most prolific and successful Black cinema distribution companies, Schwab shares:
How cultural representation creates market value
Lessons from building a catalog that resonates across diverse audiences
Where independent cinema and digital distribution are heading next
These interviews provide firsthand knowledge from professionals leading the charge in media, technology, and entertainment innovation.
Vaughn Juares, co-founder of Framerate Technologies and host of View+Finders, brings decades of experience at the intersection of creative storytelling and emerging technologies. His mission with the podcast:
“To streamline the learning process so professionals can stay in the know in a world that's changing almost daily.”
Juares believes that education and innovation should be accessible—not a burden. His hosting style focuses on drawing out concise, powerful ideas, helping listeners spark new strategies and stay agile in their industries.
The convergence of media, tech, and AI has never been more impactful—or more complex. With:
AI redefining creativity and personalization
Audiences consuming content across dozens of platforms
Business models shifting in real time
Professionals need to adapt quickly. View+Finders offers a reliable, quick-to-consume source of strategic intelligence that:
Encourages smarter decision-making
Promotes cross-industry insights
Inspires entrepreneurial innovation
Whether you're in film production, advertising, platform development, or media strategy, this podcast serves as a compact, trusted companion for understanding what’s next.
View+Finders isn’t just another podcast—it’s a professional intelligence tool tailored for the fast-paced, high-stakes world of entertainment and technology. Through curated guests, focused discussions, and a digestible format, Framerate Technologies is helping leaders think fast and act faster.
With new episodes rolling out regularly, View+Finders is poised to become a go-to resource for anyone navigating the evolving intersections of creativity, technology, and commerce.
artificial intelligence 9 Apr 2025
In a significant step toward reshaping how businesses harness the power of artificial intelligence in content management, CHRS Interactive has launched its WordPress AI Integration service. This new offering goes beyond conventional plugins and generic automation tools—providing fully customized AI capabilities that integrate directly into clients’ WordPress websites.
With AI adoption in content management systems (CMS) reaching new heights in 2025, the need for bespoke, intelligent automation has never been greater. CHRS Interactive is addressing this demand head-on by helping businesses improve site performance, personalize user engagement, and automate operations—all without sacrificing flexibility or control.
Most AI tools for WordPress come in the form of off-the-shelf plugins that offer limited functionality and poor integration. They often:
Operate independently of other site elements
Create compatibility issues
Offer rigid capabilities with limited adaptability
Leave companies reliant on external logic and third-party platforms
CHRS Interactive’s approach is different. By building site-specific AI tools from the ground up, the service aligns with each business’s unique infrastructure, content, and performance goals.
As CHRS Interactive founder Artin Hovhanesian put it:
“Too many AI plugins feel like afterthoughts. They’re bolted on and barely integrated. We wanted to build solutions that actually fit, so they feel like part of the site—not just extra code.”
This mission results in AI that functions natively within a WordPress environment, delivering a seamless, performance-boosting experience.
The service supports a wide spectrum of AI-driven use cases, including:
Custom chat agents that adapt their messaging based on:
User intent
Navigation behavior
Device type or time of day
These bots don’t follow static scripts—they learn and optimize responses to maximize user engagement and satisfaction.
Dynamically adapt headlines, CTAs, images, or product placements based on:
Scroll behavior
Previous visits
Session duration
Geo-location
Ideal for publishers, marketers, and e-commerce businesses looking to boost relevance and retention.
Visual dashboards powered by AI that highlight:
User journey friction points
Conversion drop-offs
High-performing content clusters
These dashboards enable non-technical teams to act on insights in real time—improving outcomes without deep data science expertise.
Online retailers can leverage browsing history and behavioral trends to:
Auto-populate product pages
Offer limited-time bundles
Guide users through optimized purchase paths
This means more conversions, higher cart values, and better user experience.
The WordPress AI Integration service is platform-agnostic within the WordPress ecosystem, making it highly versatile. Here’s how different sectors can benefit:
E-Commerce Retailers: Deploy AI for intelligent merchandising, abandoned cart recovery, and personalized upsells.
Marketing Agencies: White-label AI tools to provide clients with unique site features and backend efficiencies.
Media & Publishers: Build dynamic experiences that adapt in real time to reader preferences and engagement patterns.
Service-Based Businesses: Automate bookings, FAQs, and lead qualification via intelligent interfaces tailored to your brand voice.
Each solution is custom coded, ensuring compatibility, scalability, and data protection across all client projects.
Mark Frankel, a longtime CHRS partner, shared early success metrics:
“We saw a measurable lift in user engagement. It didn’t take much to implement, and the improvements were noticeable quickly.”
CHRS reports that early adopters have seen gains in:
Page interaction time
Email signups
Product views per session
Reduction in bounce rates
These improvements reflect the power of personalized, real-time AI experiences integrated directly into the WordPress backend.
AI implementation doesn’t just help UX—it also ensures compliance with evolving search engine expectations. CHRS’s solutions are built with:
Core Web Vitals in mind
Clean, indexable code
Schema integration and SEO-forward logic
Additionally, clients receive:
Tailored onboarding
Ongoing updates
Performance tuning support as both business needs and web standards evolve
CHRS Interactive’s WordPress AI Integration service represents a major evolution in how businesses of all sizes can implement AI in meaningful, brand-aligned ways. It provides not only the technical foundation but also the strategic foresight needed to future-proof digital experiences in an increasingly competitive landscape.
Whether you’re aiming to personalize, automate, analyze, or all three—this is AI built for your site, not just your stack.
ecommerce and mobile ecommerce 9 Apr 2025
Infinite Reality (iR), a trailblazer in immersive digital media, ecommerce, and extended reality (XR), has officially surpassed 150 million consumer interactions across its immersive 3D web experiences. From virtual storefronts and gamified brand environments to AI-assisted support and frictionless ecommerce, Infinite Reality is leading the charge into a new era of consumer engagement.
Built in collaboration with global brands and government organizations, iR’s browser-based 3D environments offer an interactive, app-free shopping experience that combines AI, gamification, storytelling, and real-time analytics to capture and convert consumer attention in today’s hyper-saturated digital landscape.
The 150 million consumer engagements recorded by Infinite Reality represent a wide variety of digital behaviors across nearly 500 immersive experiences, including:
Clicks on 3D product imagery
In-world gameplay like scavenger hunts and quizzes
Add-to-cart ecommerce activity
Newsletter, promotion, and loyalty program sign-ups
Conversations with AI-powered agents
Embedded video views
Social media content sharing
Engagement with navigational hotspots
These interactions span immersive brand experiences developed for names like Crate & Barrel, L’Oréal, Vodafone, Warner Bros. Discovery, Swarovski, and even government bodies like the UAE Ministry of Finance.
Notably, this milestone excludes data from iR’s recently launched no-code 3D storefront builder, iR Studio, as well as experiences built on third-party platforms such as ROBLOX or those powered by the newly acquired Napster platform.
As attention spans shrink and digital fatigue sets in, immersive web experiences are proving to be a critical differentiator for brands.
According to a 2023 Coresight Research study:
88% of brands using immersive commerce report increased sales
77% saw a rise in product engagement (clicks)
67% experienced new customer acquisition
Infinite Reality’s case studies support these findings with results like:
A luxury fashion brand saw a 75% lift in conversion rate and a 19% higher average order value (AOV)
A global toy company achieved a 25% increase in add-to-cart rates
A music and entertainment brand boosted merchandise conversion by 39%, selling out exclusive items within a week
These metrics confirm what marketers are quickly realizing—3D commerce is no longer experimental; it’s essential.
With more than 80% of U.S. consumers playing video games—and an even higher percentage among Gen Z—immersive, game-like environments are becoming a natural extension of the digital shopping experience.
For younger consumers, browsing online is expected to be:
Play-centric
Visual and dynamic
Social and shareable
Spatial, not static
Infinite Reality’s experiences are tapping into these expectations with interactive layers like AI assistants, personalized product journeys, and mini-games—all embedded seamlessly within the shopping experience.
“We know that the majority of Gen Z and Gen Alpha consumers are playing games online, and we’re ready to meet these generations on their terms by offering them a more gamified, visual way to shop.”
One of Infinite Reality’s greatest innovations is delivering immersive experiences through a standard web browser. There are:
No downloads required
No VR headsets necessary
No hardware friction
This accessibility ensures mass-market scalability—whether for a Fortune 500 enterprise or a growing D2C brand.
iR experiences integrate directly into existing ecommerce infrastructure, with compatibility for platforms like:
Shopify
Salesforce Commerce Cloud
Magento
SAP
These integrations allow for smooth handoff to checkout, maintaining the brand's commerce logic while upgrading the user experience to an immersive format.
Infinite Reality’s latest innovation, iR Studio, lowers the barrier to entry for small and midsize businesses looking to create immersive digital storefronts.
With iR Studio:
Anyone can build 3D shopping experiences without writing a single line of code
Small retailers can deliver high-end immersion once only available to big brands
Entrepreneurs can extend product storytelling in spatial, visual ways
This democratization of immersive commerce positions iR Studio as a game-changer for digital retail across industries.
The company’s rapid growth is supported by a robust portfolio, including:
Obsess (acquired Jan 2025): A leader in luxury brand virtual storefronts
Landvault (acquired July 2024): Specializing in gamified spatial content
Napster (acquired Q1 2025): Bolstering immersive entertainment and audio commerce
These acquisitions expand iR’s capabilities across entertainment, government, luxury, and retail—solidifying its status as a next-generation media powerhouse.
Infinite Reality's 150 million interactions mark a defining milestone in the transition from flat, transactional ecommerce to dynamic, immersive commerce.
As traditional digital advertising loses its grip and attention spans dwindle, immersive media offers a proven path forward. Brands ready to embrace 3D experiences, gamification, and visual storytelling are not just future-proofing—they’re winning the attention, trust, and dollars of today’s most coveted demographics.
“This is a meaningful milestone for our company,” said John Acunto, Co-Founder and CEO. “The volume and quality of engagement we are seeing within the iR platform is proof that immersive media is effective at captivating consumers and delivering results.”
With new tools like iR Studio, Infinite Reality is opening the door for businesses of all sizes to participate in the next frontier of commerce—and this milestone is only the beginning.
artificial intelligence 9 Apr 2025
Press Ranger, the fast-rising AI-powered PR platform, has officially surpassed 8,000 users, cementing its position as the Best PR Software of 2025, according to SaaS-Space.com. This rapid growth and recognition marks a turning point for the PR tech landscape, long dominated by expensive, outdated solutions catering to only the largest enterprises.
Just eight months ago, Press Ranger celebrated its 1,000-user milestone. Now, with a user base that has grown more than 700%, the platform is reshaping how startups, solo founders, and small agencies run effective, affordable PR campaigns—on their own terms.
Legacy PR platforms have traditionally priced out smaller companies, charging thousands annually for access to media databases and press distribution tools. Press Ranger, in contrast, delivers a lean, AI-powered solution that offers:
A comprehensive, up-to-date media contact database
AI-generated press releases in minutes
Smart media matching for targeted outreach
Podcast database access for integrated audio campaign planning
CRM integration to streamline outreach tracking
And all of it is available for a fraction of the cost of traditional tools.
“We built this platform for the founders, startups, and businesses who want to run PR campaigns on their own,” said Steve Beyatte, Founder and CEO of Press Ranger. “As we pass 8,000 users, it’s clear that more businesses are choosing Press Ranger to get noticed.”
Press Ranger is designed with usability in mind—no agency background required. Users can:
Build media lists based on beat, location, and outlet
Auto-generate pitches and press releases using built-in AI tools
Launch campaigns and track responses within a single interface
This DIY approach gives startups and growing companies the power to take control of their own narratives, without expensive consultants or bloated retainers.
“Press Ranger is proving that the best PR software doesn’t need to be bloated or reserved for Fortune 500s,” said the editorial team at SaaS-Space.com. “This is what the future of PR looks like—automated, intelligent, and radically accessible.”
Press Ranger was named the Best PR Software of 2025 by SaaS-Space.com, a leading voice in software evaluation for startups and SMBs. The award praised:
Intuitive UX
Powerful AI-driven content tools
Unmatched affordability
Customer support and responsiveness
Recent enhancements like international journalist access and expanded CRM syncing
This recognition is more than symbolic—it signals a paradigm shift in what users expect from public relations platforms.
Unlike older platforms that require long-term contracts and high upfront costs, Press Ranger grows with its users. Recent updates include:
Global journalist access for broader campaign reach
Smarter targeting algorithms for pitching journalists by topic trends
Podcast integration to expand reach into audio-driven media
CRM functionality to help users manage contacts and track engagement
Whether you're just starting to pitch your first story or scaling outreach across multiple product lines, Press Ranger adapts.
8,000+ active users in just under a year
Used by startups, agencies, solo founders, and even established businesses
Campaigns launched in dozens of industries, from tech to lifestyle
As word-of-mouth spreads and feature updates roll out, the platform is seeing exponential adoption—all without relying on a traditional sales team.
“This isn’t just a title,” said Beyatte. “We’re now the best PR software by user choice.”
With over 8,000 users, an award from SaaS-Space.com, and a growing reputation for innovation, Press Ranger is now the go-to public relations software for businesses that want results without agency fees or friction.
As media landscapes shift and brands look for smarter, faster ways to tell their stories, Press Ranger is democratizing PR, making it accessible, intelligent, and outcome-driven.
Whether you’re launching your first company or scaling your fifth, the message is clear:
You don’t need a big budget to make big PR moves anymore.
video technology 9 Apr 2025
Cloudinary, a leader in media management, has officially launched Cloudinary Video as a standalone, API-first solution, expanding its offerings to help businesses deliver accessible, personalized, and scalable video experiences. The launch comes as digital video becomes central to user engagement strategies—and as accessibility compliance, localization, and high-performance streaming take center stage.
With this release, Cloudinary strengthens its position as a Video as a Service (VaaS) provider, offering rich capabilities including support for WCAG 2.1 AA accessibility standards, live and on-demand streaming, and AI-powered localization. These innovations aim to simplify video workflows for developers while helping brands meet growing regulatory and user-experience expectations.
The platform now includes features designed to meet critical web accessibility standards:
WCAG 2.1 Level AA compliance ensures videos are accessible to users with disabilities.
Multiple audio track configuration supports both accessibility and multilingual playback.
AI-driven captioning and transcription automates accessibility tasks and reduces post-production time and cost.
A built-in translations editor helps refine automated results for accuracy and nuance.
“Ensuring content is localized and fully accessible is not just the right thing to do—it also delivers enormous business benefits,” said Kim Matenchuk, Managing Director of Video, Cloudinary.
These features also help organizations prepare for upcoming regulations such as the European Accessibility Act (EAA), which takes effect in mid-2025.
With a modular, composable architecture, the standalone Cloudinary Video platform allows developers to:
Embed video seamlessly into web and mobile apps via simple APIs.
Integrate video workflows with existing CMS, PIM, or ecommerce platforms.
Customize video players using Video Player Studio, now embeddable into any application.
Create reusable player configurations and apply them across entire video libraries for personalized user experiences at scale.
This enables faster time to market, reduces the burden on dev teams, and enhances agility for fast-scaling applications.
Cloudinary now supports high-definition and 4K resolution streaming, unlocking new formats like product explainers, training content, and on-demand video libraries.
In-video visual search enables viewers to navigate to specific topics within long-form content—improving discoverability and user retention.
Customizable UI and playback features allow publishers to fine-tune experiences based on context, audience, or campaign.
The new Live Stream API makes it easy to embed interactive events and live broadcasts into digital platforms:
Power live product demos, virtual fitness classes, real estate tours, and more.
Auto-record live sessions for on-demand playback and reuse.
Simulcast across social platforms to maximize exposure.
Monitor stream health and gather real-time engagement analytics to optimize performance.
This opens the door for immersive brand experiences without the need for third-party streaming services or complex infrastructure.
Cloudinary’s announcement comes on the heels of being named in the Gartner® Market Guide for Video Platform Services (March 2025). With over one billion videos under management, Cloudinary serves a roster of global leaders like:
Adidas
Bleacher Report
Doximity
Fiverr
Hydrow
Simpleview
Vorwerk
These brands rely on Cloudinary for everything from conversion-optimized micro-videos to automated UGC workflows and embedded video in mobile apps.
“With Cloudinary, we manage two billion images and videos every month across more than 1,300 customers,” said Andrés Bastidas, Group Product Manager at Simpleview. “It’s a win-win for us and our customers.”
As video becomes an essential part of every digital experience, Cloudinary is responding with a future-ready solution: a composable, API-first video platform that meets modern business demands across accessibility, localization, live events, and developer agility.
Whether you're a global retailer localizing product videos or a SaaS platform embedding explainer content, Cloudinary Video enables you to build faster, scale smarter, and meet users where they are—visually, linguistically, and inclusively.
For more information, visit Cloudinary’s website to explore interactive demos, evaluate business benefits with the Video Value Calculator, or dive into their new eBook on the European Accessibility Act.
Page 371 of 1475