The "Ride-hailing Advertising Market, North America, 2024 to 2045" report, available on ResearchAndMarkets.com, provides a detailed analysis of the ride-hailing advertising industry, focusing on both in-app and on-car advertising. This report delves into how ride-hailing companies are increasingly relying on advertising as a significant revenue stream. With the rise of digital advertising spending, enhanced targeting technologies, and the growing role of vehicles as mobile advertising platforms, this market is poised for significant growth.

Transformation of the Ride-Hailing Industry:

• Revenue Growth Through Advertising:
  Ride-hailing companies are evolving their business models, introducing new advertising strategies to attract drivers and maximize earnings from their fleets. Advertising is becoming a central revenue driver as digital advertising spending grows and display technologies advance.

• Rise of Vehicles as Mobile Ad Platforms:
  Vehicles equipped with advertising solutions are now reaching larger audiences than traditional outdoor advertising, creating a dynamic shift in the media landscape.

• In-App Advertising Growth:
  Ride-hailing apps are increasingly utilizing in-app advertising, leveraging user data to create more targeted and effective advertising campaigns, further expanding their advertising reach.

Key Segments and Growth Opportunities:

In-App Advertising:

• Definitions and Metrics:
  In-app advertising is transforming how companies interact with users, providing an evolving platform for reaching audiences in real-time through targeted ads.

• Measurement & KPIs:
  The report emphasizes the importance of tracking key performance indicators to measure the effectiveness of in-app advertising campaigns, such as engagement, conversion rates, and ad performance.

• Case Studies:

  • Ryde
  • Uber
  • Lyft
  • Grab

On-Car Advertising:

• Definitions and Types:
  On-car advertising involves placing ads directly on vehicles, turning them into moving billboards that capture attention in public spaces.

• Advantages of On-Car Advertising:
  This advertising form offers a wide reach in urban environments, increasing visibility for advertisers and offering higher engagement levels compared to static ads.

• Case Studies:

  • Hangry Media
  • Firefly
  • Vugo
  • Wrapify
  • Alfi

Future Growth Opportunities:

• Technological Innovations:
  The report outlines future technology trends in ride-hailing advertising, including the potential of robotaxis as a growth opportunity. Emerging tech such as machine learning (ML) and data analytics will continue to reshape how ads are delivered and personalized.

• Interactive Ads & Personalized Advertising:
  Interactive and personalized ads are expected to dominate, with data analytics playing a crucial role in tailoring ads to specific user needs and preferences.

This report offers comprehensive insights into the North American ride-hailing advertising market, highlighting key trends, opportunities, and case studies. As ride-hailing companies leverage in-app and on-car advertising to boost their revenue streams, there are significant opportunities for market players and stakeholders to tap into the growing potential of this evolving industry.