Pacvue, a leading commerce acceleration platform, has expanded its Amazon DSP capabilities to 16 countries across LATAM, EMEA, and APAC. This move brings Pacvue's intelligent automation, reporting, and optimization solutions to a broader global audience, enabling brands to access programmatic media solutions and elevate their growth strategies.

1. Expansion of Amazon DSP Capabilities

   • Pacvue now offers self-serve access to Amazon DSP tools in 16 countries, including regions in LATAM, EMEA, and APAC.
   • This expansion unlocks opportunities for brands to leverage advanced Amazon advertising features and elevate growth through multiple ad types, channels, and audiences.

2. Enhanced Platform Features

   • Amazon Sponsored Ads & Amazon DSP combined dashboard for seamless management.
   • AMC audience creation for efficient transitions from insights to action via Amazon DSP campaigns.
   • Dayparting and budget automation tools to optimize campaigns throughout the day.
   • Advanced reporting and analytics powered by Amazon Ads performance data and Pacvue's technology.

3. Global Impact on Campaign Management

   • Advertisers can now manage campaigns, budgets, bids, and dayparting in regions outside North America.
   • Pacvue’s platform enables a full range of programmatic solutions, including campaign creation, management, and precise optimizations.

4. Testimonial: Impact on Business Growth

   • Becky Durbin from Labelium shares how combining Pacvue's Amazon DSP tools with Amazon's targeting strategy led to increased efficiencies and growth.

The global expansion of Pacvue's Amazon DSP capabilities marks a significant step for advertisers across LATAM, EMEA, and APAC. With new features and enhanced automation tools, brands can now fully tap into Amazon Ads’ potential to drive growth and achieve campaign success across multiple markets.