As rising tariffs and volatile political dynamics reshape global trade, businesses are under pressure to find new avenues for growth. Traditional markets are no longer guaranteed, prompting a rapid shift toward diversification. Improve Marketing, a leading UK-based digital marketing and SEO agency, is enabling businesses to thrive in this uncertain climate through its robust International SEO services.

1. The Impact of Trade Disruption on Business Strategy

• Tariff increases and political tensions are destabilizing established trade routes.

• Companies are reevaluating supply chains, operational models, and growth strategies.

• There’s an urgent need to establish visibility in alternative geographic markets.

2. SEO as a Gateway to Untapped Markets

• SEO helps brands adapt quickly to changing global conditions by enhancing online visibility.

• Improve Marketing specializes in positioning businesses in both UK and international markets.

• The agency empowers brands to attract customers beyond their traditional borders.

3. Sector-Specific SEO Solutions for Diverse Industries

• Proven success across manufacturing, ecommerce, travel, food & beverage, and professional services.

• Customized strategies cater to the unique needs and dynamics of each sector.

• Focus on lead generation, brand visibility, and long-term revenue growth.

4. Demand for International SEO on the Rise

• Global volatility has led to a sharp uptick in demand for cross-border marketing support.

• Companies are looking to pivot quickly toward regions with growth potential.

• Improve Marketing provides end-to-end services for entering new international markets.

5. Beyond Translation: A Tailored Approach to Global SEO

• Services include multilingual keyword research to match regional search behavior.

• Country-specific content strategies ensure local relevance and engagement.

• Technical SEO is optimized for local search engines and user expectations.

6. Strategic Support and Free SEO Consultations

• Improve Marketing offers free SEO consultations for companies affected by trade disruptions.

• These sessions uncover market opportunities and outline sustainable growth strategies.

• Brands receive a practical, data-driven roadmap for international expansion.

In a time of global trade turbulence, businesses that adapt quickly stand to gain the most. Improve Marketing’s International SEO services offer more than just visibility—they provide a competitive edge in unfamiliar markets. By understanding the nuances of global search behavior and tailoring strategies for each region, the agency helps brands not only weather disruption but also unlock new growth opportunities with confidence.

In a world where every missed call could mean lost revenue or a dissatisfied customer, businesses need smarter ways to stay connected. Aircall, a trusted communications platform used by over 20,000 businesses, has introduced AI Voice Agent an intelligent, always-on virtual assistant that ensures no call goes unanswered. Designed to handle common queries and capture important information, this new solution brings enterprise-level efficiency without the cost and complexity of traditional AI systems.

1. The Importance of Always-On Communication

• In today's competitive market, missed calls can translate into lost business.

• Customers expect immediate responses, even outside of regular business hours.

• AI Voice Agent helps maintain responsiveness around the clock.

2. What is Aircall’s AI Voice Agent?

• A smart virtual assistant that automatically answers inbound calls.

• Equipped to manage FAQs and standard customer inquiries.

• Captures real-time caller contact details for seamless follow-up.

3. Streamlined Customer Experience, Zero Hassle

• Improves customer satisfaction by reducing response delays.

• Ensures continuity in customer service even when live agents are unavailable.

• Delivers enterprise-grade AI capabilities without high investment costs.

4. Designed for Growing Businesses

• Built to support over 20,000 existing Aircall users—and scaling.

• Ideal for small to mid-sized businesses seeking efficient support solutions.

• No need for complex infrastructure or technical integration.

5. Compliance Note

• The original version of this announcement, in its source language, is the legally binding reference.

• Translations are provided for convenience but should not be considered authoritative.

Aircall’s AI Voice Agent represents a leap forward in customer communications—offering businesses a powerful, reliable, and cost-effective way to never miss a call. By automating routine interactions and capturing key details, it enables businesses to deliver responsive, personalized service—anytime, anywhere.

Welcome to Innovid’s Feature Beat your monthly look into the product enhancements that make advertising smarter, faster, and more impactful. Following last month’s creative optimization updates, Innovid now introduces powerful tools focused on helping brands amplify their CTV (Connected TV) impact. These new features simplify how brands turn creative vision into scalable, results-driven CTV campaigns—across any screen or format.

1. Bring Social Ads to the Biggest Screen

• Instantly convert high-performing social videos into premium, TV-ready ads.

• Compatible with any platform, aspect ratio, or video length.

• A leading beverage brand saw 5.9x higher engagement using this feature.

• Available via the social-to-CTV format library—ready in just a few clicks.

2. Create Dynamic CTV Ads Without Extra Production

• Updates to CTV Composer allow for quick, flexible creative builds.

• Seamlessly export interactive and dynamic video ads across SDK-enabled and VAST inventory.

• Achieve broader reach and faster campaign launches with consistent creative quality.

• Reduced production workload without sacrificing engagement.

3. Scale Shoppable Campaigns with Smarter QR Codes

• Use Innovid’s automatic QR code generator to create unique, trackable codes for every creative version.

• Turn CTV into a high-performing ecommerce channel without manual setup.

• Enhanced consumer experience and better data collection for campaign optimization.

4. A Unified Strategy for Impact Across Screens

• Combine social media performance with CTV scalability.

• Leverage new formats to increase viewer interaction and drive measurable outcomes.

• Designed to support both direct-to-consumer brands and global advertisers with large inventories.

Innovid’s latest enhancements put speed, scale, and simplicity at the core of campaign execution. From transforming social content into compelling TV ads to generating scalable shoppable experiences, these tools empower advertisers to maximize performance across every screen. With user-friendly features and measurable results, Innovid continues to lead the charge in modern, effective CTV advertising.

Customer loyalty in 2025 is not what it used to be. According to a joint research report by Bloomreach and EMARKETER, loyalty today is rooted in emotional connection, trust, and personalized experiences—not price cuts or point-based rewards. The report surveyed over 150 global marketers to better understand the evolving strategies shaping retention in today’s competitive digital economy.

Trends Shaping Customer Loyalty Today

1. Emotional Bonds Drive Loyalty

• Loyalty stems from emotional resonance, not just incentives.

• Amanda Cole, CMO of Bloomreach, emphasizes the power of personalized experiences and post-purchase engagement in creating brand advocates.

• Brands must shift from simply "having loyalty programs" to building loyal communities.

2. Relationships Go Beyond the Sale

• 32% of marketers say accessible customer support is vital for retention.

• 22% value free delivery as a major loyalty factor.

• Post-sale services are now crucial parts of the customer experience journey.

3. Trust is a Non-Negotiable

• 88% say lack of trust is a dealbreaker for consumers.

• Trust is built by:

  • Transparent communication

  • Secure and respectful data usage

  • Engaging customers on preferred and relevant platforms

4. Economic Conditions Influence Brand Switching

• 68.8% of marketers observe increased loyalty when consumers are economically stable.

• 49% note consumers switch to lower-cost brands when under financial pressure.

• The solution? Demonstrating real value and relevance, not just competitive pricing.

5. Personalization is the Loyalty Engine

• 75.3% of marketers rely on personalized marketing to retain customers.

• Tactics include:

  • Personalized product recommendations

  • Targeted email campaigns

  • Dynamic website content

• The more relevant the experience, the deeper the connection.

Loyalty isn’t bought—it’s built. As Bloomreach’s report shows, today’s customers demand brands that "get them" on an emotional level. With personalization, trust, and post-sale engagement, marketers can move beyond outdated loyalty strategies and instead create lasting brand relationships that evolve with their customers.

Brands that invest in emotional intelligence today are set to lead tomorrow.

Conviva, the real-time performance analytics leader, has been recognized with the 2025 Google Cloud Business Applications Partner of the Year Award for the Media & Entertainment category. The award spotlights Conviva’s innovation and measurable impact across the Google Cloud ecosystem, empowering digital-first businesses and streaming platforms to deliver seamless, high-performance customer experiences that drive engagement, subscriptions, and revenue.

“Conviva has created outsized value for customers through the delivery of innovative solutions,” said Kevin Ichhpurani, President, Global Partner Ecosystem, Google Cloud. “We are proud to recognize their impact over the past year.”

Powering Performance Analytics at Scale

Conviva’s analytics platform connects customer experience metrics with technical performance data in real time, providing:

• AI-powered insights and automations
• In-session analytics for immediate action
• Precise root-cause detection
• Continuous experience optimization

These capabilities enable product and engineering teams across industries to monitor digital services, proactively resolve experience issues, and ensure smooth end-user experiences—all while optimizing for business outcomes.

Real-Time Impact: A Record-Breaking Use Case

In 2024, a major U.S.-based professional sports league relied on Conviva during a critical postseason playoff game:

• Processed over 3.6 billion events per minute
• Detected and addressed playback failures, rebuffering, and paywall issues
• Enabled real-time resolution for uninterrupted viewing

This proactive monitoring helped the event achieve historic streaming records, with over 23 million concurrent viewers, making it the league’s most-streamed event ever.

Driving Customer Success Across Industries

Conviva supports leading media, entertainment, e-commerce, banking, travel, and hospitality brands with tools to thrive in the attention economy and digital-first world. By offering actionable, trustworthy analytics and automation, Conviva helps brands:

• Enhance customer satisfaction
• Reduce churn and downtime
• Align digital performance with business KPIs

“This award affirms our mission to deliver trusted, real-time analytics that proactively drive growth,” said Keith Zubchevich, CEO of Conviva. “From streaming to banking, our clients count on us to keep digital experiences optimized before customers are even aware of issues.”

Available via Google Cloud Marketplace

The Conviva platform is now accessible through the Google Cloud Marketplace, offering:

• Seamless integrations with BigQuery, Cloud Storage, Vertex AI, and more
• Scalable deployment for global analytics and optimization
• Unified access to performance data across digital products and streaming services

Conviva’s recognition as Google Cloud’s 2025 Partner of the Year for Media & Entertainment reinforces its role as a trusted performance analytics partner. With real-time, AI-driven insights, and deep integration into Google Cloud’s ecosystem, Conviva is enabling the next generation of digital experiences—resilient, high-performing, and tailored for business impact.

The creator economy is booming, and so is the demand for authentic, ongoing interaction between creators and their audiences. In response, Streann Media, a leader in next-gen video and engagement tech, has launched Inside-AI Agent—an AI-powered assistant that enables personalized, 24/7 text-based conversations between creators and their fans.

This innovation addresses a major pain point: creators miss 60–80% of DMs and comments. Inside-AI steps in to ensure no fan message is ignored, giving creators a powerful tool to build loyalty, increase watch time, and scale engagement—without burning out.

Benefits of Inside-AI Agent

1. One-on-One Fan Conversations—Anytime, Anywhere

Inside-AI enables creators to:

• Chat with fans via personalized, real-time text-based conversations

• Stay connected with followers 24/7, regardless of time zones

• Ensure every fan interaction is acknowledged and valued

This is especially important in a digital world where 83% of followers want more than just content—they want connection (Kajabi Creator Economy Survey).

2. Smart, Mood-Based Content Recommendations

Inside-AI doesn’t just respond—it understands.

• The assistant offers content suggestions tailored to a fan’s mood and intent

• AI learns from interactions to fine-tune recommendations, keeping fans engaged with content they care about

This intelligent content delivery means more meaningful engagement and longer session durations across platforms.

3. Scalable Intimacy Without Creator Burnout

Creators often struggle to scale their personal interactions without compromising authenticity.

• Inside-AI provides scalable intimacy by mimicking natural conversations

• It offers creators a sustainable way to stay present—without being online all the time

This helps build stronger communities while safeguarding creators’ mental and emotional well-being.

4. Tangible Growth in Engagement and Loyalty

• According to Salesforce, fans are 4x more likely to convert after receiving a personal response

• Inside-AI empowers creators to capture this opportunity with real-time engagement that feels human

• The result? Higher watch times, deeper fan loyalty, and increased monetization potential

Why Inside-AI Is a Game-Changer for the Creator Economy

The modern audience, especially Gen Z (70%), values authenticity above all else. Inside-AI provides an intelligent, always-on assistant that delivers just that—authentic, emotionally resonant interactions that fuel loyalty and community.

Whether you're a YouTuber, podcaster, TikTok influencer, or educator, Inside-AI helps you scale your influence while staying true to your brand voice.

As audience expectations evolve, so must the way creators engage. Streann Media’s Inside-AI Agent is more than a chatbot—it’s a co-pilot for creators who want to deepen relationships, boost fan loyalty, and grow sustainably.

Now available to a select group of creators, Inside-AI is paving the way for intelligent, scalable, and human-centered fan engagement—one text at a time.

Markacy, a strategic growth and performance marketing firm, has announced the appointment of Ryan Mason as its new President and Chief Operating Officer (COO). A seasoned digital growth executive, Mason brings a powerful blend of strategy, operational excellence, and hands-on experience in digital media, e-commerce, and marketing transformation.

With this strategic hire, Markacy signals its commitment to expanding its service offerings, scaling go-to-market initiatives, and helping brands turn marketing into a core profit engine.

Ryan Mason’s Leadership Background: From BCG to Brand Builder

Prior to joining Markacy, Mason served as North America leader of the Digital Growth practice at BCG X, the tech and digital innovation arm of Boston Consulting Group (BCG). In this role, he advised clients across the Consumer, Healthcare, and Private Equity sectors, helping them accelerate growth and overhaul their marketing and commercial operations for digital excellence.

Mason also brings in-house operating experience from his tenure at Constellation Brands (NYSE: STZ), where he managed a DTC E-commerce Business Unit. There, he was instrumental in scaling profitable growth for a multi-brand beverage portfolio, proving his ability to deliver results across industries and company sizes.

Earlier in his career, Mason held leadership roles in digital media and ad-tech, including positions at VaynerMedia and SocialCode, further strengthening his credentials as a digital-first executive.

Quotes from Leadership

“I am thrilled to be joining Markacy as we embark on our next phase of growth. I look forward to working with our existing clients, expanding services to new clients, and advancing our efforts to transform marketing into a profit center for businesses of all sizes.”
– Ryan Mason, President & COO at Markacy

“Ryan has been an advisor to Markacy for years, and we could not be more excited to have him onboard. Markacy is dedicated to bringing the best minds to our clients, and Ryan's leadership and experience will help us continue to produce market-leading results.”
– Chris Jones, Co-Founder at Markacy

What Ryan Brings to Markacy

As President & COO, Mason will focus on:

• Scaling Markacy’s go-to-market strategy

• Growing the firm’s client base

• Expanding services, especially in areas like:

  • Holistic marketing measurement

  • Advanced analytics and performance insights

  • Full-funnel customer acquisition strategies

Mason holds an MBA in Finance from NYU Stern School of Business and a BA in Economics from The University of Michigan. He has lived in Manhattan for over 11 years, where he continues to be deeply engaged in the business and digital innovation community.

With Ryan Mason’s leadership, Markacy is doubling down on its mission to help businesses achieve sustainable, scalable growth. His unique blend of strategic vision, operational rigor, and digital-first thinking makes him the ideal fit to help guide Markacy and its clients into a new era of marketing-as-a-profit-center.

As AI technologies become central to business transformation, the AI Council at Direct Digital Holdings has taken a crucial step to help companies navigate the ethical and legal complexities of artificial intelligence. Their fourth eBook, “Responsible AI: A Beginner’s Guide,” serves as a foundational resource for business leaders and technology teams eager to implement responsible, transparent, and compliant AI systems.

Whether a company is just beginning its AI journey or is already leveraging advanced algorithms in decision-making, this guide provides simple, actionable strategies to ensure that AI innovations are built on a framework of safety, fairness, and accountability.

Why Responsible AI Matters Now

The widespread integration of AI in sectors like hiring, healthcare, finance, and customer service presents enormous opportunities—but also serious risks.

"AI systems now influence everything from hiring decisions to medical diagnoses, and without the right safeguards, even small errors can have serious consequences," said Anu Pillai, Chief Technology Officer at Direct Digital Holdings.

As governments begin to regulate AI usage more strictly, including laws such as the EU AI Act, California AI Transparency Act, and Executive Orders from the Biden Administration, organizations need to proactively align their practices with these standards—or risk facing penalties, brand damage, and loss of consumer trust.

What’s Inside the Guide

The “Responsible AI: A Beginner’s Guide” breaks down advanced ethical concepts and legal obligations into five clear sections:

1. Understanding AI Risk

Classify AI systems by their potential impact—from low-risk tools like spam filters to high-risk applications in hiring or diagnostics—and implement safeguards accordingly.

2. The Core Principles of Responsible AI

• Transparency: Make it clear how AI systems work and why decisions are made.

• Fairness: Prevent bias and ensure inclusive data.

• Accountability: Establish clear oversight and auditability.

• Privacy: Prioritize ethical data usage and user consent.

• Reliability: Ensure systems are accurate, robust, and consistent.

Each principle is illustrated with real-world examples and implementation checklists.

3. Governance in Action

A practical framework for integrating responsible AI throughout:

• Data handling

• Model development

• Deployment processes

• User feedback loops

4. Legal & Regulatory Preparedness

Explains how to stay ahead of evolving laws such as:

• EU AI Act

• California AI Transparency Act

• Biden Administration’s Executive Orders on AI

5. Benefits Beyond Compliance

Responsible AI isn’t just about legal risk. It’s a strategic advantage that leads to:

• Smarter, fairer decision-making

• Enhanced customer and stakeholder trust

• Reduced reputational and operational risk

The Bigger Picture: A Movement Toward Ethical AI

"We’re entering an era where ethical AI isn’t just a nice-to-have—it’s a legal and business imperative," said Pillai.

"This guide helps organizations understand what’s at stake and what actions to take."

This eBook is part of a broader initiative from the Direct Digital Holdings AI Council to empower businesses to adopt generative AI with clarity, confidence, and care. By simplifying the complexity around responsible AI, DDH is ensuring that ethical adoption becomes mainstream, not an afterthought.

Download the Guide

The full "Responsible AI: A Beginner’s Guide" is now available through Direct Digital Holdings' official website.