OneTrust Appoints Michael Schanker as Chief Marketing Officer to Accelerate Global Growth | Martech Edge | Best News on Marketing and Technology
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OneTrust Appoints Michael Schanker as Chief Marketing Officer to Accelerate Global Growth

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OneTrust Appoints Michael Schanker as Chief Marketing Officer to Accelerate Global Growth

OneTrust Appoints Michael Schanker as Chief Marketing Officer to Accelerate Global Growth

PR Newswire

Published on : Feb 5, 2025

OneTrust, a market-leading platform focused on responsible data and AI usage, has announced that Michael Schanker will be joining the executive team as Chief Marketing Officer (CMO). Reporting to CEO Kabir Barday, Schanker will bring his extensive marketing and strategy expertise to accelerate awareness of OneTrust’s innovative solutions. He will oversee product marketing, demand generation, marketing operations, and brand communications, ensuring continued growth as OneTrust expands internationally.

Michael Schanker’s Extensive Experience

With nearly 25 years of experience in enterprise software, Schanker has a proven track record of leading companies to scale rapidly and establish market leadership. Before joining OneTrust, Schanker was EVP of Strategy at Coupa Software, where he played a key role in the company’s growth from $300 million to $1 billion in revenue, solidifying its position as a category leader in spend management.

“Michael has a proven track record of growth and impact at category-leading companies,” said Kabir Barday, CEO and Founder of OneTrust. “His passion for scaling software businesses and his leadership skills will be instrumental in expanding OneTrust's reach and delivering value to our customers and community.”

Schanker’s Vision for OneTrust

"I’m excited to join OneTrust and lead the marketing team at this pivotal moment," said Schanker. “OneTrust faces a generational opportunity to define trust in the era of AI. Focusing on our mission to enable the responsible use of data and AI is more critical than ever in shaping a positive future.”

Schanker’s experience spans various leadership roles in marketing, sales, strategy, and services at companies like Remix, OpenGov, Lithium, and ServiceSource. His leadership at OpenGov helped the company more than double its revenue, establishing it as a strong brand in the govtech market. At ServiceSource, Schanker led a global team that contributed to rapid growth and a successful IPO.

A Key Moment in OneTrust’s Growth

This appointment comes at a key moment in OneTrust’s continued growth and momentum. The company serves more than half of the Fortune 500 and has been named to the prestigious Forbes Cloud 100 list for six consecutive years. OneTrust’s solutions have garnered recognition from Fast Company, Cyber Defense Magazine, and the Cyber Excellence Awards.

With Schanker at the helm of marketing, OneTrust is poised to expand its global footprint and continue its mission of driving responsible data usage and AI practices.

Michael Schanker’s appointment as OneTrust’s CMO marks a significant milestone in the company’s growth journey. His extensive experience in scaling enterprise software companies, combined with his passion for shaping the future of AI, will be crucial in OneTrust’s next phase of innovation and global expansion.