Mural, the leading visual work platform designed to foster creativity and collaboration, has announced that Bill Dwoinen will be stepping in as the company’s new Chief Revenue Officer (CRO). In his new role, Bill will oversee Mural's global revenue and sales strategy, including managing Sales, Professional Services, and go-to-market initiatives. His appointment comes as the company continues to grow and innovate across industries.

Bill Dwoinen's Vision and Expertise

“I’m excited to join this incredibly talented team at such a pivotal moment in the company’s growth, as we continue to redefine what’s possible in how teams work and innovate,” said Bill Dwoinen. His leadership at Mural is expected to help drive alignment across various departments and scale the company’s global revenue operations.

With more than 20 years of experience in sales and leadership, Bill brings a wealth of expertise in driving revenue growth, scaling teams, and building strategic partnerships. He has a proven track record of aligning business strategies with customer needs, delivering long-term success.

Background and Achievements

Before joining Mural, Bill Dwoinen played a significant role in Slack’s growth, shaping its product-led growth (PLG) and product-led sales (PLS) strategies. He also led efforts during Slack’s acquisition by Salesforce, guiding the M&A integration and negotiating key deals that reshaped the Slack/Salesforce go-to-market strategy. Bill’s customer-first sales approach and knack for building strong relationships are key assets that Mural expects will greatly enhance its customer engagement and sales strategy moving forward.

Mural’s Commitment to Customer-Centric Growth

Mural is doubling down on its commitment to delivering exceptional customer experiences, emphasizing long-term relationships and customer-first sales strategies. With Bill’s leadership, Mural aims to continue evolving its approach to customer success, ensuring tailored solutions that address the unique needs of teams, industries, and organizations worldwide.

Leigh-Margaret Stull, a key leader at Mural, expressed, “Bill's customer-first mindset, combined with his strong growth strategy expertise, makes him a natural fit for this role.”

Looking Ahead: Strategic Goals

As Mural expands its global reach, Bill will lead efforts to create deeper alignment across sales, marketing, customer success, and partnerships. This integration aims to foster long-term, sustainable growth and deliver exceptional, lasting customer experiences that extend well beyond the initial sale.

Mural’s strategic appointment of Bill Dwoinen as Chief Revenue Officer signals the company’s commitment to its next phase of growth. By focusing on customer relationships, aligning business strategies with market demands, and delivering innovative solutions, Mural is poised for continued success in revolutionizing how teams collaborate and innovate.