Movable Ink, an AI-powered personalized content platform, has announced its expanded partnership with Braze, a leader in customer engagement. Together, they are introducing two powerful new integrations—Movable Ink Da Vinci with Braze and Movable Ink Studio with Braze for Mobile Messaging. These integrations are designed to empower global marketing teams to deliver highly personalized, multichannel experiences with greater ease, efficiency, and ROI. The addition of WhatsApp to the mix of existing mobile channels like SMS, rich push, in-app messaging, and app inbox gives marketers even more ways to connect with their audiences.

Enhanced Capabilities for Marketers

Adam Stambleck, President of Movable Ink, highlighted the significance of these new integrations: “These new integrations represent a leap forward in what's possible for marketers. By combining Movable Ink's AI-driven content capabilities with Braze's advanced customer engagement tools, we’re giving teams the power to create highly personalized experiences that drive results—with twice the speed and half the effort.”

The enhanced capabilities now available to marketers include:

• Movable Ink Da Vinci for Braze: This update to batch email leverages Movable Ink’s AI-driven technology to create personalized messages for each individual, boosting engagement. Customers are seamlessly guided into Braze’s cross-channel customer journey orchestration tools, leading to smarter and more impactful campaigns.

• Movable Ink Studio for Braze: This no-code solution integrates with Braze to use an unlimited set of data sources to personalize content in real time at the exact moment of an open. Marketers can now create dynamic, real-time content for WhatsApp, along with existing channels like email, SMS, rich push, in-app messages, and app inbox.

Easier Multichannel Engagement

Kevin Wang, Chief Product Officer at Braze, emphasized the importance of these integrations in today’s marketing landscape: “Marketers are under more pressure than ever before to deliver seamless, relevant, and timely experiences. With these new integrations, we’re making it easier for brands to meet customer expectations and drive meaningful engagement across channels.”

The partnership between Movable Ink and Braze continues to expand, enabling brands to redefine marketing excellence by integrating personalized content across multiple channels.

This expanded partnership between Movable Ink and Braze offers an exciting opportunity for marketers to deliver personalized, dynamic experiences across an even broader range of mobile and email channels. With the added integration of WhatsApp and enhanced cross-channel orchestration tools, brands can now connect with customers in more meaningful ways, driving engagement and increasing ROI.