StackAdapt Raises Over $500M to Revolutionize Programmatic and Marketing Technology | Martech Edge | Best News on Marketing and Technology
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StackAdapt Raises Over $500M to Revolutionize Programmatic and Marketing Technology

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StackAdapt Raises Over $500M to Revolutionize Programmatic and Marketing Technology

StackAdapt Raises Over $500M to Revolutionize Programmatic and Marketing Technology

Business Wire

Published on : Feb 5, 2025

StackAdapt, a leader in multi-channel programmatic advertising, has raised significant growth capital to further expand its reach and impact in the advertising and marketing technology sectors. The latest investment round, led by Teachers' Venture Growth (TVG), along with participation from Intrepid Growth Partners and four other investors, pushes StackAdapt’s total investment to over $500 million USD. This comes after Summit Partners’ $300M investment in 2022, further reinforcing StackAdapt’s position as a global leader in advertising technology.

StackAdapt’s Evolution and Core Principles

Founded in 2014 by Vitaly Pecherskiy, Yang Han, and Ildar Shar, StackAdapt was designed to address the rapidly evolving challenges faced by marketing teams. The company operates on three core principles: solving customer challenges with purpose-driven solutions, harnessing AI and automation for powerful software capabilities, and providing a seamless, self-serve user experience. These principles have propelled StackAdapt to the forefront of the industry, with the platform now empowering modern marketers across 19 global markets.

Comments on the Investment and Future Vision

Vitaly Pecherskiy, Co-founder and CEO of StackAdapt, shared his thoughts on the latest round of investment:
"The challenges marketing teams face are vast and evolving rapidly. Much of the pressure to drive growth rests on their shoulders as they work to reinvent operations and discover new ways to reach customers effectively, profitably, and predictably. To help them stay ahead of the curve, we are relentlessly focused on building the most advanced, intelligent, and automated platform to make their success inevitable. We are excited to partner with TVG and the other great investors in this round to drive growth and innovation within StackAdapt, continuing on our mission to transform how marketers use technology to create value within their companies."

Support from TVG and Intrepid

Rick Prostko, Senior Managing Director at TVG, emphasized the company’s continued growth:
“We are proud to support StackAdapt, a leading Canadian technology company, on its trajectory to becoming the global leader in AI-driven, end-to-end advertising. The company has been able to demonstrate consistent growth and profitability while building the future of advertising and marketing technology. We have been impressed by their exceptional team, visionary leadership, and relentless focus on delivering customer value.”

Mark Machin, Managing Partner and Founder of Intrepid, also expressed enthusiasm:
“Intrepid is thrilled to make StackAdapt its first investment. Vitaly, Yang, and their team have built a remarkable company that highlights the tremendous potential of AI.”

Looking Ahead

This capital raise positions StackAdapt to expand its research and development, innovate further in programmatic advertising, and extend its global presence. The company is well-poised to continue shaping the future of advertising and marketing technology.

With a focus on innovation and AI-driven solutions, StackAdapt continues to lead the way in programmatic advertising, securing both customer success and company growth. As it moves into its next phase of expansion, StackAdapt remains dedicated to transforming how marketers use technology to create value.