Bending Spoons, an Italy-based technology company, has successfully completed the acquisition of US-based streaming technology company Brightcove Inc. for $4.45 per share, approximately totaling $233 million in an all-cash transaction. The acquisition, which was first announced in November 2024, solidifies Bending Spoons’ position in the streaming and digital technology sectors.

Comments on the Acquisition

Luca Ferrari, CEO and co-founder of Bending Spoons, expressed his enthusiasm about the acquisition: “It’s with great pleasure, and a deep sense of responsibility, that we can now welcome Brightcove into the Bending Spoons portfolio of leading digital businesses. We look forward to learning from the current Brightcove team, and are confident that the expertise we’ve accumulated and the proprietary technologies we’ve developed at Bending Spoons will help Brightcove reach new heights. We intend to own and operate Brightcove for the long-term, providing significant value to its large global customer base for many years to come.”

This acquisition is expected to leverage Bending Spoons' capabilities in technology development to enhance Brightcove's platform, driving further innovation in the streaming and video engagement industries.

Brightcove’s Legacy and Future Under Bending Spoons

Marc DeBevoise, CEO and Director of Brightcove, shared his views on the acquisition: “Brightcove has been a successful SaaS leader for 20 years, as an early pioneer and innovator in the streaming market and now as a leading video-powered engagement platform. Brightcove’s management team and board are pleased to have delivered this valuable result for shareholders while positioning Brightcove to continue to thrive into the future as part of Bending Spoons.”

The acquisition marks a significant moment for both companies as they work to shape the future of video streaming, combining Bending Spoons' technological expertise with Brightcove’s established market presence.

The acquisition of Brightcove by Bending Spoons represents a strategic move to expand their presence and capabilities in the streaming technology sector. With Brightcove's legacy and Bending Spoons' innovative approach, the companies are poised to provide even more value to their global customers in the years to come.