StackAdapt’s Ivy™ Brings AI-Powered Precision to Digital Ad Campaigns

StackAdapt has just raised the bar in martech. Today, the company unveiled Ivy™, an in-platform AI assistant designed to help marketers make sharper, faster decisions throughout the campaign lifecycle—from strategy and setup to optimization and reporting.

Baked directly into the StackAdapt platform, Ivy™ puts AI at the fingertips of agencies and brands alike, turning what used to be hours of dashboard wrangling and data-diving into a simple conversation. Think of it as your always-on campaign strategist—except it never sleeps, doesn’t need coffee, and understands CPMs for CTV campaigns better than most interns.

From Clicks to Context: What Ivy™ Actually Does

Ivy™ is more than just a chatbot tacked onto an ad tech platform. It’s engineered to understand campaign context, analyze performance patterns, and offer real-time, AI-powered guidance tailored to specific verticals like B2B, retail, and travel.

Here’s how marketers are using Ivy™:

• B2B marketers surface performance data fast and build strategies for high-intent audiences.

• Retail teams optimize seasonal pushes with real-time insights.

• Travel brands uncover trending destinations and adjust targeting on the fly.

No more endless tab-hopping or deciphering platform settings—Ivy™ responds to natural language queries like: “What’s the recommended CPM for a native campaign targeting Gen Z?” or “Show me top-performing audience segments from last quarter.”

3 Reasons Ivy™ Isn’t Just Another AI Tool

StackAdapt is entering a crowded field—many ad platforms now boast AI “enhancements.” But Ivy™ separates itself in a few key ways:

1. Precision Targeting at Scale
   Ivy™ refines audience selection using interest-based and behavioral data, helping marketers either expand reach or zero in on niche segments with laser focus.

2. Faster, Frictionless Insights
   Natural language prompts surface campaign insights instantly. No more digging through dashboards or exporting spreadsheets.

3. Proactive, Always-On Support
   Ivy™ serves as a living knowledge base, guiding users through setup, optimization, and platform navigation in real time.

During its pre-launch pilot phase, Ivy™ fielded over 1,700 messages from users—everything from DOOH ad specs to CPM guidance for CTV. That real-world training has already made Ivy™ smarter and more practical than most AI add-ons.

A Strategic Bet on Agentic AI in Martech

For StackAdapt, Ivy™ isn’t just a feature—it’s a cornerstone in its larger vision to blend martech and adtech into a unified ecosystem. As marketing grows more fragmented across channels, platforms, and tools, Ivy™ aims to reintroduce clarity and cohesion—something many marketers are desperate for.

“We’ve built our platform on advanced AI, and now Ivy™ puts that power directly into the hands of our clients,” said Yang Han, Co-founder and CTO of StackAdapt. “It’s a step forward in delivering intelligent automation that’s intuitive, helpful, and built to drive business growth.”

While competitors offer isolated AI features, StackAdapt is embedding intelligence throughout the entire campaign journey, from planning and creative specs to performance optimization. The goal isn’t just automation—it’s actionable, outcome-oriented support.

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Christmas in July Is Real—But Marketers Still Lack the Tools to Deliver

If you’re planning your holiday retail media strategy in December, you’re already late. According to the newly released Holiday Season Edition of The Creative Edge in Retail Media by TripleLift, nearly two-thirds of U.S. marketers kick off their Q4 retail media plans as early as May to July. The catch? Almost half of them still don’t have the creative tech needed to execute high-quality off-site campaigns.

That’s a staggering disconnect—and one that could spell trouble as Q4 ramps up.

With Amazon Prime Day happening this week, marketers are sitting on a goldmine of audience data and budget opportunities. But with 4 in 10 marketers admitting they struggle to predict consumer behavior during peak shopping periods, the lack of dynamic creative capabilities might undermine those early planning efforts.

“Christmas in July has evolved from cliché to actual business practice,” said Ed Dinichert, Chief Revenue Officer at TripleLift. “But creative execution is still a major gap. Brands that engage now—and smartly—will have the upper hand come Black Friday.”

Prime Time for Planning: The Holiday Timeline

TripleLift’s guide provides a strategic timeline that outlines what winning retail media looks like through the season:

• Early Phase (Sept–Oct):
  77% of marketers apply seasonal shopper segmentation. This is the sweet spot for educational content and early gift guides.

• Peak Phase (Nov):
  74% of marketers pump up budgets for Black Friday/Cyber Monday. Urgency-driven messaging and aggressive pricing win here.

• Last-Minute Phase (Dec):
  76% increase spend in December. Convenience rules: Think shipping deadlines, same-day delivery, and click-and-collect.

Each phase has distinct creative and audience challenges. But across all three, one thing remains consistent: timing and message relevance are everything.

Creative Execution: Still the Weakest Link

While marketers are investing in audience targeting and measurement, creative technology has become the overlooked engine of performance.

According to the report:

• 84% say online video drives the most engagement during Q4.

• 83% cite native ads as another strong performer.

• In contrast, display (46%) and Connected TV (26%) lag behind.

Why? Video and native formats are inherently more adaptable to storytelling, which is critical during high-emotion, gift-heavy periods like the holidays. Still, nearly half of marketers lack access to tools that enable easy, high-quality creative adaptation across channels.

Supporting tactics like A/B testing (67%), holiday-specific creative practices (74%), and production planning are helpful, but without the right tech, these efforts often hit a wall.

Targeting the Holiday Shopper: Beyond Demographics

Audience segmentation is getting smarter—finally. TripleLift found that:

• 77% target based on shopper timing (early birds vs. last-minute buyers)

• 70% distinguish between gift-givers and self-gifters

• 68% use category-specific audience data

This signals a more nuanced approach to retail media. Yet again, the full potential of this targeting can only be realized with adaptable, high-impact creative—a challenge for many.

After the Holidays: Don’t Power Down

Once the tree comes down and Q4 closes, it’s tempting to dial back. But TripleLift warns that the post-holiday period is rich with insights. Only 25% of U.S. marketers plan to decrease spend in Q1, and those that stay engaged can benefit from:

• Re-engaging holiday buyers

• Testing evergreen messaging

• Refining always-on strategies using Q4 data

Brands that treat holiday campaigns as data incubators—rather than just seasonal sprints—are better positioned for year-round growth.

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Journey Management Gets a Dose of Innovation in Healthcare and Life Sciences

Customer journey management is moving from theory to practice—especially in sectors like healthcare, where complexity is high and expectations are higher. JourneyTrack, a SaaS platform built for journey orchestration, has announced a strategic partnership with customer experience consultancy McorpCX to operationalize customer journeys in a way that's both scalable and industry-specific.

Their first stop? Life sciences—a sector often bogged down by fragmented experiences for both patients and providers.

Why This Partnership Matters Now

Life sciences and healthcare organizations are navigating increasingly complex terrain: hybrid care models, personalized treatment demands, mounting regulatory requirements, and a renewed focus on patient-centricity. Yet, despite these pressures, many still struggle to operationalize CX beyond siloed initiatives.

That’s where this partnership aims to step in. JourneyTrack brings the tech: an all-in-one platform built to track, analyze, and manage customer journeys in real time. McorpCX brings the strategy: two decades of experience helping enterprises build experience-first cultures. Together, they aim to bridge the gap between knowing the customer and actually doing something about it.

“Our partnership with McorpCX is about helping organizations operationalize CX in a way that's both strategic and scalable,” said Ania Rodriguez, Founder and CEO of JourneyTrack. “We’re bridging the gap between journey vision and execution.”

A Proven Formula for Measurable Results

According to McorpCX, the platform has already helped several organizations build out business-focused journey strategies that tie directly to bottom-line metrics like retention, acquisition, and efficiency. And unlike typical consulting roadmaps that gather dust, this approach is designed to translate strategy into day-to-day CX execution.

“Journey mapping and management deliver tangible, repeatable benefits,” said Taylor Fitzpatrick, Practice Leader at McorpCX. “The value is both measurable and significant.”

First Focus: Fixing the Life Sciences Gap

Despite its mission-critical role, customer experience in life sciences is often an afterthought. The patient journey is rarely seamless. Provider engagement is patchy. And operational efficiency? Let’s just say there’s room for improvement.

That’s why the partnership’s initial focus will be on life sciences, where the stakes are high—and the impact of a well-managed journey can be transformational. From pharma to biotech to medical devices, the aim is to help these organizations not just track journeys, but act on them intelligently.

Webinar Ahead: A Masterclass for CX in Healthcare

To put insights into action, the two companies will co-host a live webinar on September 10, 2025, titled “Accelerating Patient-Centric Impact: A CX Masterclass for Life Sciences.” The session will cover practical strategies for implementing journey management frameworks tailored to healthcare environments.

For life sciences leaders still operating without a clear journey strategy, this could be the wake-up call the industry needs.

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Premier League and Adobe Team Up to Transform Fan Experience With AI-Powered Creativity and Real-Time Personalization

At the Adobe Summit in London, two global powerhouses—Adobe and the Premier League—announced a multi-year partnership set to redefine how 1.8 billion fans worldwide connect with their favorite football clubs, players, and matchday moments.

The collaboration is more than just tech enablement—it's a strategic digital transformation fueled by AI, personalization, and creativity tools that give fans new ways to engage, express themselves, and stay plugged into the action, both on and off the pitch.

“This partnership with Adobe gives us the tools to better understand and deliver what our fans need and want digitally,” said Will Brass, Chief Commercial Officer at the Premier League.

Personalization Gets Tactical

At the heart of the deal is Adobe Experience Platform and its suite of AI-powered apps—including Adobe Journey Optimizer, Real-Time CDP, and Customer Journey Analytics. These tools will help the League transform every interaction into a personalized moment, from push notifications for matchday drama to tailored content suggestions based on fan preferences.

Expect push alerts for key transfers, location-aware in-app experiences, and smarter email campaigns highlighting your Fantasy Premier League captain’s latest heroics—all powered by Adobe’s Agent Orchestrator and Journey Agent.

Creativity Meets Fandom

For Fantasy Premier League managers and casual fans alike, the real standout is Adobe’s Express app and Firefly generative AI. Fans can now:

• Design custom team badges and kits

• Create highlight reels and short-form social clips using AI

• Edit images with tools like Insert/Remove Object

• Access exclusive Premier League templates for fast content creation

These tools will be natively integrated into the Premier League’s new website and app starting with the 2025/26 season, giving fans the ability to express their passion in real-time, no editing expertise required.

“Adobe AI is empowering passionate fans to shape how they experience and share the unrivaled drama of matchday,” said Rachel Thornton, CMO, Enterprise at Adobe.

For Marketers: Scale Meets Speed

Adobe’s GenStudio for Performance Marketing allows the Premier League to create on-brand content at scale. Marketers can spin up personalized campaigns faster, using AI to automate design elements, tailor messages, and track which creative assets drive the most engagement or conversion.

And with Customer Journey Analytics and the new Data Insights Agent, the League can pinpoint which content drives loyalty, clicks, and emotion—whether it’s a goal montage of your favorite player or a behind-the-scenes look at your club's training ground.

The Premier League isn’t just the world’s most-watched football competition—it’s a digital juggernaut, reaching 900 million homes in 189 countries. Fans no longer follow the League in the same way. Some want real-time stats. Others crave memes, highlight reels, or fantasy bragging rights. Adobe’s tech now makes it possible to deliver the right experience to the right fan—at the right moment.

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Transcend's New Report Uncovers the Strategic Power of Consent Data in AI-Driven Enterprise Growth

Once relegated to the fine print of compliance departments, consent and preference management has officially entered the C-suite. According to a new report from Transcend, the privacy infrastructure company behind some of the world’s top digital brands, organizations that prioritize user consent as infrastructure—not just as a checkbox—are unlocking major gains in revenue, personalization, and customer trust.

The report, titled "Hidden in Plain Sight: How Enterprises are Driving Revenue, Trust, and Digital Transformation Through Integrated Consent and Preference Management", reveals a clear consensus among global enterprise leaders: permissioned data is now strategic fuel for AI, digital innovation, and long-term growth.

“The real opportunity lies in how businesses operationalize permissioned data for their growth strategies,” said Ben Brook, CEO and Co-founder of Transcend.

Consent Is the New Competitive Edge

Transcend, in partnership with UserEvidence, surveyed 265 executives across privacy, security, and marketing functions from Global 2000 firms. The findings are both timely and eye-opening:

• 100% of executives said consented data improves their ability to launch new products and services

• More than 50% rely on this data for AI, personalization, and digital innovation

• 70% struggle to distribute consent and preferences across complex data ecosystems

• 66% say integrated consent improves user experience personalization

• 65% cite increased customer loyalty and trust as a direct result of consent-based strategies

• 60% see better data quality, and 49% report higher opt-in rates

The disconnect? While companies recognize the strategic importance of consent data, many still lack the infrastructure to operationalize it at scale.

Why It Matters: Privacy Teams Are Now Growth Partners

In the early days of privacy regulation, consent management lived solely in the realm of risk mitigation. Then marketing entered the picture—mostly to keep web performance intact while adding cookie banners. But now, as AI and personalization dominate digital priorities, the responsibility has shifted again.

Today’s privacy leaders are being asked to enable—not block—innovation.

“Privacy and security teams are often seen as barriers to AI because of regulatory friction,” said Ryan O’Leary, Research Director at IDC. “But companies with robust consent systems can flip that narrative—and actually drive responsible AI adoption.”

Personalized Growth, Powered by Permission

The findings reinforce broader industry trends. McKinsey reports that fast-growing companies generate 40% more revenue from personalization, while Forrester shows that strategies informed by consent and preferences reduce acquisition costs by 83% and boost conversions by 73%.

Transcend’s report adds fresh urgency: enterprises that fail to integrate consent into their digital infrastructure won’t just fall behind in compliance—they’ll miss out on performance.

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SellerApp Unveils AI-Driven DSP Suite, Tackling the $166B Retail Media Efficiency Crisis

In a retail media landscape that’s ballooned to $166 billion, SellerApp is cutting through the chaos. The eCommerce intelligence platform has officially launched its Amazon DSP integration and Advanced Automation Suite, arming enterprise brands with the firepower to reclaim wasted ad dollars and outperform competitors in the hyper-crowded Amazon marketplace.

And the timing couldn’t be better. With cost-per-clicks up 45% and conversion rates flat, even Fortune 500 advertisers are seeing millions vanish into inefficient campaigns.

“Brands are hemorrhaging money trying to manage today’s complex ad landscape with outdated tools,” said Dilip Vamanan, Co-founder and CEO of SellerApp. “We’re not just optimizing campaigns—we’re reinventing how enterprise brands operate in this environment.”

From Beta to Billions: Proof That Automation Wins

Early adopters—including Philips and other Fortune 500 giants—have already seen results that read like a CMO’s wish list:

• $15M in recovered ad spend

• 40% improvement in ACoS

• 3X increase in CTR on high-intent placements

• $35M in incremental revenue

• 90% time savings through campaign automation

And that’s not theoretical—these outcomes were observed during a six-month beta test across $50M in ad spend.

What’s Under the Hood: A Unified AI-Powered Platform

1. DSP + Sponsored Ads, Unified

• A single dashboard for managing both Sponsored Ads and Amazon DSP

• Cross-channel attribution mapping the true customer journey

• Real-time, AI-based budget allocation

2. AI Engine with Serious Processing Power

• Handles 1M+ decisions daily across 250K campaigns

• Predictive models anticipate competitor activity and seasonal trends

• ML algorithms improve continuously with each campaign interaction

3. Enterprise-Grade Reporting and Intelligence

• Real-time profitability tracking across product portfolios

• Competitive intel that tracks market share movement

• Custom dashboards tailored to multi-brand, multi-region teams

Why This Launch Matters Now

Amazon’s ad ecosystem is no longer the scrappy DIY sandbox it once was. With nearly 1 million new sellers in 2024, competition is intense and the stakes are higher than ever. Manual campaign management isn’t just outdated—it’s risky.

“We routinely audit Amazon ad accounts spending $50K a month with no visibility into what’s driving results,” said Nithin Mentreddy, Director of Customer Success. “The inefficiencies we uncover are accelerating every quarter.”

With SellerApp’s platform, brands can now automate their strategy at scale—without losing the precision needed to compete.

Enterprise-Ready, Right Now

The platform is now available for qualified brands, with white-glove onboarding options:

• Rapid Deployment (2 weeks): Ideal for simpler campaign structures

• Standard Implementation (4 weeks): Includes team training and KPI alignment

• Enterprise Transformation (6–8 weeks): Full strategic overhaul, including Walmart and Target integration readiness

Every client starts with a free Waste Audit—often uncovering 20–40% in immediate savings.

Looking Ahead: From Amazon to Everywhere

SellerApp’s roadmap includes:

• Walmart Connect and Target Roundel integration (Q3 2025)

• Amazon Europe (.de, .fr, .it, .es) expansion (Q4 2025)

• AI-generated creative assets and testing

• Predictive inventory planning aligned with ad strategy

“We don’t just optimize accounts—we optimize categories,” said Sayantan Chatterjee, Product Manager. “We see where competitors are spending, when trends are shifting, and how to adapt before it impacts your bottom line.”

With its proprietary ML architecture and deep integrations, SellerApp is not just a campaign tool—it’s becoming a retail media operating system.

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Anteriad’s Latest Report Spotlights the Next Era of B2B Marketing—And the Data-Powered Leaders Fueling It

In an industry where results speak louder than channels, Anteriad has released its newest research report, The 2025 B2B Marketing Edge, in partnership with Ascend2—offering a detailed look at the evolving role of marketing leaders in B2B. Based on a survey of 466 senior marketers across North America, Europe, and APAC, the study unpacks how data fluency, AI adoption, and organizational agility are reshaping marketing’s impact on revenue.

The big headline? Data-savvy marketers are winning.

“Successful marketers today combine precise data strategies with agility to fuel revenue growth and strengthen brand positioning,” said Lynn Tornabene, CMPO at Anteriad. “This report offers a roadmap for how to do both.”

Marketers Are Taking On More—and Driving Revenue with It

The study reveals that 79% of B2B marketers expanded their responsibilities in the past year—not just as a response to leaner teams, but as a strategic shift. These expanded roles increasingly include revenue growth ownership, customer acquisition, and brand-building:

• 64% are now directly driving revenue growth through marketing initiatives

• 56% prioritize customer acquisition strategies

• 55% are responsible for brand awareness efforts

Interestingly, these added responsibilities correlate with better performance—a sign that marketing's remit is no longer just about support; it's about strategy and ROI.

Enter the Growth Gurus—and the Data Heroes

Top-performing marketers in the study—dubbed "Growth Gurus"—share a few defining traits:

• They use intent data at a significantly higher rate (52% vs. 32%)

• They launch campaigns 3x faster

• 73% see meaningful efficiency gains from AI use (vs. just 41% of their peers)

Perhaps more compelling is the rise of the "Data Hero"—a persona representing marketers with high confidence in using varied data sources to drive engagement. This group has grown dramatically—from 27% in 2022 to 44% in 2025—and they’re 3x more likely to generate significant revenue growth.

From Insight to Action: What the Best Are Doing Differently

The report dives into how today’s most effective marketers are transforming their orgs:

• Data Strategy: Prioritizing clean, integrated, and predictive data

• AI Optimization: Using AI for targeting, content creation, and campaign management

• Campaign Velocity: Focusing on tools and org structures that support rapid execution

• Cross-Functional Alignment: Collaborating more tightly with sales and ops to close the loop

This marks a move away from marketing as a silo and toward marketing as a growth engine—enabled by technology and empowered by leadership.

Anteriad’s findings are a clear signal: B2B marketing is no longer just about pipeline—it’s about precision, performance, and partnership. As companies face mounting pressure to do more with less, data confidence isn’t a luxury—it’s a competitive edge.

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Moore Takes Home 12 MAXI Awards, Cementing Its Role as a Force in Purpose-Driven Marketing

Moore, a leading player in constituent experience management, has earned 12 honors at the 2025 MAXI Awards, presented by the Direct Marketing Association of Washington (DMAW)—a major sweep recognizing excellence in direct marketing across digital, multichannel, and print.

The MAXI Awards (Marketing Award for eXcellence in Innovation) spotlight the industry’s most effective and creative campaigns. Moore’s wins span diverse causes—from wildlife conservation to veteran services to global health—highlighting the company's range, innovation, and impact across the purpose-driven sector.

“Earning 12 MAXI Awards reflects the integrated teamwork we've built across the company,” said Gretchen Littlefield, CEO of Moore. “These awards are shared with the mission-driven organizations that trust us to raise critical funds and tell their stories.”

Multichannel Mastery, Digital Excellence, and Print That Performs

Moore’s award-winning campaigns are a testament to its omnichannel strategy, which blends data, creative, and technology to drive results. Winning campaigns included:

Multichannel

• Covenant House International: Be An Angel Day

• Disabled American Veterans: Giving Tuesday

• Leader Dogs for the Blind: September Puppy Poster

• Operation Smile: Give a Smile

• San Diego Zoo Wildlife Alliance: Membership Renewal

• Wounded Warrior Project: Giving Tuesday

Digital

• Dana-Farber Cancer Institute: October Email Campaign

• San Diego Zoo Wildlife Alliance: Giving Tuesday

Direct Mail

• Commemorative Air Force: B-17 Appeal

• CAF Red Tail Squadron: Tuskegee Airmen Coin Campaign

• Community Food Bank of New Jersey: July Urgent Need

• Lutheran World Relief: Fund the Match

Whether crafting urgent donor appeals or sustaining member engagement through targeted renewals, Moore’s campaigns delivered measurable performance and emotional impact—the gold standard for nonprofit marketing.

More Than Just Awards: A Blueprint for Purpose-Driven Growth

Behind the creative campaigns is Moore’s data-first CXM model, combining deep sector knowledge with AI-powered insights and seamless cross-platform execution. The company is widely known as the largest marketing and fundraising firm in the U.S. serving the purpose-driven economy, with clients spanning education, health, veterans’ services, wildlife protection, and humanitarian aid.

From custom fundraising journeys to real-time audience segmentation, Moore’s approach is less about flashy messaging and more about sustainable, scalable impact.

“We lead with insights, technology, and service,” said Littlefield. “And we remain committed to fueling our clients' growth so they can change the world.”

In a crowded fundraising environment, where donor attention is scarce and every dollar is scrutinized, Moore’s ability to consistently produce high-performing, emotionally resonant campaigns is a blueprint for how nonprofits can thrive.

These wins also underscore a broader industry truth: purpose and performance are no longer mutually exclusive. With the right tools and strategy, doing good can scale—and Moore is leading that charge.

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