Socure, the leading AI provider for digital identity verification, fraud prevention, and risk decisioning, has announced the appointment of Barrett Young as its new Chief Marketing Officer (CMO). With extensive experience in growing B2B AI-powered SaaS companies, Barrett is poised to elevate Socure’s marketing strategies, particularly in demand generation, branding, and product marketing. His proven track record will be pivotal in Socure's next phase of growth and market leadership.

Barrett Young’s Background and Experience

Barrett Young joins Socure from Netradyne, a deep-learning AI company transforming video telematics for enterprises. During his tenure, he scaled the company 7x over four years, leading large marketing and sales teams to success. His expertise in creating and executing data-driven strategies will be essential as Socure strengthens its position in the market. With a relentless work ethic and a knack for complex AI storytelling, Barrett’s experience aligns with Socure’s commitment to innovation and excellence.

Barrett's Role and Vision as CMO

As CMO, Barrett will focus on:

• Strengthening Socure’s leadership in AI-driven identity verification, fraud prevention, and risk decisioning
• Leading thought leadership and enterprise engagement initiatives
• Executing AI agent-led marketing strategies and creative growth marketing
• Driving problem-solution focused product marketing

His data-driven approach will propel Socure through its hypergrowth phase, as he executes targeted campaigns to expand the company’s footprint across 40+ industries and develop new use cases across the customer lifecycle.

Statements from Leadership

Johnny Ayers, Founder and CEO of Socure, expressed his excitement:
"Barrett’s deep expertise in demand generation and go-to-market strategy is exactly what Socure needs as we continue to expand globally. His track record in scaling B2B SaaS companies is unparalleled, and we are excited to work with him to tell Socure’s story of leadership in digital identity and fraud prevention."

Barrett Young himself commented on his new role:
"I am thrilled to join Socure at such a pivotal time in its journey. With the recent acquisition of Effectiv and the upcoming launch of RiskOS, I believe Socure is well-positioned for tremendous growth and success in the years ahead. I'm excited to help tell the story of how AI is transforming digital identity verification and fraud prevention."

Barrett Young’s appointment as CMO marks a significant milestone in Socure's journey towards becoming the most accurate and inclusive risk and identity verification company. With his leadership, Socure is set to leverage AI-driven growth strategies to lead the charge in transforming how businesses verify identities, prevent fraud, and make risk decisions.