News

StackAdapt Goes Full-Funnel with GA Launch of Its Unified Martech Suite

StackAdapt has officially evolved beyond its programmatic roots. The advertising and marketing technology firm today announced the general availability (GA) of its new martech suite, a unified, AI-powered platform that combines email marketing, first-party data activation, and programmatic advertising into a single full-funnel solution. This marks a significant step for StackAdapt—once known...

marketing 16 Oct 2025

Celerant Unveils Unified Customer Engagement Suite for Smarter, Data-Driven Retail Marketing

Retail technology veteran Celerant Technology has officially rolled out its Customer Engagement Suite, a comprehensive digital marketing platform that brings every major engagement channel—email, text, chat, social media, and online reputation—under one roof. The launch marks a major step in helping retailers extend marketing reach beyond their storefronts through automation, personalization, and...

digital marketing 16 Oct 2025

Jasper Brings Generative AI to Salesforce Marketing Cloud for Smarter, Faster Campaigns

The race to automate marketing content just got more interesting. Jasper, the AI content automation platform known for blending creativity with brand governance, has officially integrated with Salesforce Marketing Cloud. Available now via Salesforce AppExchange, the new integration promises to help marketers generate, personalize, and optimize content directly within their existing Salesforce...

artificial intelligence 16 Oct 2025

IBM Expands SAP Power with Cognitus Acquisition, Deepening AI and Industry Expertise

IBM is doubling down on enterprise transformation. The tech giant today announced it has signed a definitive agreement to acquire Cognitus, a Dallas-based SAP S/4HANA services provider known for its AI-driven, industry-specific solutions. The deal—financial terms undisclosed—bolsters IBM’s consulting and software arsenal as it continues its aggressive push into the SAP ecosystem. A Strategic SAP...

artificial intelligence 16 Oct 2025

SSNC Launches Fire.ONE: AI-Powered Firewall Automation for Enterprise Security

SSNC, an information-protection company founded in 2018, today announced Fire.ONE, the first solution in its Breezeway suite of secure, unified platforms. Designed to streamline IT security operations, Fire.ONE leverages artificial intelligence to simplify firewall management, reduce human error, and enhance policy enforcement across complex enterprise environments. The platform addresses a...

artificial intelligence 15 Oct 2025

Storyblok Unveils Strata, FlowMotion, and New AI Partnerships at JoyConf

At its first-ever JoyConf, Storyblok unveiled a suite of new product features and partnerships designed to help brands manage, automate, and optimize content in the age of AI search. CEO and Co-Founder Dominik Angerer highlighted the shift from traditional content strategies to AI-driven discovery, noting that outdated or irrelevant content can now harm brand trust. “AI search is the new front...

technology 15 Oct 2025

OAAA Opens Registration for 2026 OOH Media Conference in Dallas

The Out of Home Advertising Association of America (OAAA) has officially opened registration for the 2026 OOH Media Conference, set to take place May 11–13, 2026, in Dallas, Texas. The annual event—the largest gathering in the out of home (OOH) advertising industry—will unite marketers, media owners, and creative leaders to explore the future of real-world media. ‘The Human Medium’: OOH’s Power...

advertising 15 Oct 2025

FullPAC Acquires Advocacy Lab to Expand AI-Powered Political Campaign Content Creation

FullPAC, Inc., a leading nonpartisan campaign technology provider serving over 5,000 political organizations and nonprofits, has acquired Advocacy Lab LLC, an emerging AI-optimized platform redefining how political campaigns create content. The acquisition strengthens FullPAC’s leadership in AI-driven voter engagement by merging Advocacy Lab’s creative automation tools with RoboCent, FullPAC’s...

automation 15 Oct 2025