The Consulting Report is proud to announce the Top 25 Consumer and Retail Consultants and Leaders of 2025. In an industry defined by rapid shifts in consumer behavior, economic volatility, and the rapid adoption of AI and automation, these awardees are leading the charge in helping businesses rethink their operations, engage consumers, and drive growth.

From redesigning global supply chains to championing data-driven transformations, these professionals have become trusted advisors to some of the world’s largest brands. Their work spans across strategy, execution, and innovation, helping companies navigate disruption while seizing new opportunities in the dynamic consumer and retail landscape.

Transforming Industries with Strategy and Innovation

The consulting professionals recognized this year have extensive experience in everything from omnichannel retail and personalization to ESG (Environmental, Social, and Governance), M&A, and financial transformation. Their expertise spans guiding companies through digital reinvention, shaping enterprise-wide change, and delivering actionable insights that drive both performance and consumer engagement.

These consultants are also leading some of the most forward-thinking initiatives in AI-powered platforms, cross-border transactions, and business model innovations, all with the goal of transforming the future of consumer and retail industries.

Spotlight on Notable Awardees

Among the Top 25 Consumer and Retail Consultants of 2025, some of the most influential names include:

• Tiffany Brown, Managing Director at Alvarez & Marsal, is recognized for her leadership in CFO Services within the firm’s Corporate Performance Improvement practice. Tiffany drives finance transformation and implements AI-enabled solutions for Fortune 1000 clients in CPG and retail sectors.

• Alexander Belderok, Senior Partner at Roland Berger, leads the Global Consumer Platform and advises companies in the consumer goods and retail sectors on strategy, performance improvement, and business model innovation.

• Aviva Tropp, Partner at Prophet, leverages her extensive consulting expertise and prior leadership experience at General Mills and American Express to help clients achieve brand-led growth and customer transformation.

Other awardees include Rachel Rosenblatt (FTI Consulting), Frank Petraglia (KPMG), Morgan Seybert (Tredence), Sudhakar Gudala (Tata Consultancy Services), and PC Thomas (Tata Consultancy Services)—all of whom are instrumental in driving change in the consumer and retail sectors.

The Future of Consumer and Retail Consulting

The Top 25 Consumer and Retail Consultants and Leaders of 2025 are reshaping the future of their industries. They are leveraging cutting-edge technologies, guiding businesses through digital reinvention, and helping brands stay ahead of consumer trends. These awardees are not only experts in driving performance but are also instrumental in helping businesses build deeper connections with their customers.

Join Us in Celebrating Excellence

We invite you to join us in celebrating these remarkable leaders who are making a significant impact on the consumer and retail consulting industries. Their ability to adapt to fast-changing environments, innovate with new technologies, and drive results is setting new standards in the world of consulting.

The biotech industry is rapidly evolving, with new trends and challenges constantly reshaping the landscape. To stay ahead, it’s essential for biotech executives and investors to make agile, informed decisions and implement robust commercialization strategies. That's why we're inviting you to our upcoming webinar focused on navigating the complexities of deal-making, asset evaluation, and successful product launches in today’s dynamic biotech market.

Topics Covered in the Webinar:

1. Adapting to Shifting Macroeconomic Conditions

The current macroeconomic environment, marked by fluctuating capital markets and rising interest rates, is driving significant changes in deal structures in the biotech industry. Our expert speakers will explore how these conditions influence deal-making strategies and the emerging global hotspots in areas like oncology and rare diseases.

2. Asset Valuation & Risk Mitigation

With market trends and evolving patient needs playing a crucial role, the valuation of biotech assets has become more complex. Our speakers will provide insights into how companies are driving risk mitigation strategies and how to make critical go/no-go decisions for assets at every stage of development, from early to late-stage pipeline decisions.

3. Navigating Personalized Medicine & Patient-Centric Solutions

In response to changing patient expectations, personalized medicine and patient-centric solutions are taking center stage in the biotech space. Learn how to build the necessary infrastructure for market entry, including strategies for regulatory filings, reimbursement processes, and supply chain coordination.

4. Evaluating Strategic Partnerships vs. Independent Paths

The decision between pursuing an independent path or entering into a partnership is a critical one for biotech companies. We’ll delve into how to assess both options and determine the best approach to maximize the potential for long-term success.

5. Market Access Trends and Commercialization Strategies

As market access becomes more challenging, understanding emerging trends in market access is essential. Our experts will offer actionable insights on launch readiness, creating compelling value propositions, and forging strategic partnerships and acquisitions that align with evolving market needs.

Why You Should Attend:

This webinar is designed specifically for biotech executives and investors looking to:

• Gain insights into the latest trends in deal-making and asset evaluation

• Learn best practices for successful product launches

• Understand how to navigate market access and build a patient-centric infrastructure

• Explore the evolving landscape of personalized medicine and regulatory strategy

If you're seeking to optimize go/no-go decisions, build effective commercialization strategies, and ensure your product launch readiness in today’s biotech market, this is the event for you!

Register Now

Don’t miss out on this opportunity to stay ahead of the curve in the ever-evolving biotech industry. Register today to secure your spot for this insightful webinar.

The fourth annual State of Video Technology report has revealed a significant demand for next-generation video experiences, with consumers increasingly expecting personalized, interactive, and AI-generated videos. This demand is particularly strong among younger audiences, high-income earners, and digital-first consumers. Here are some of the key takeaways from the study that brands need to take note of:

Insights from the Study:

1. A Clear Video Gap for Brands

   • 78% of consumers want brands to use more video in their communications. However, over 40% of consumers report that they never receive videos from the brands they interact with. This highlights a significant video gap that brands must address to meet rising consumer expectations.

2. Personalized Video Drives Loyalty

   • Personalized video continues to be a powerful tool for building brand loyalty. Consumers who receive personalized videos are 4x more likely to feel valued by a brand and 3.5x more likely to become or remain a customer.

3. Consumers Get Upset with Generic Communications

   • A notable 44% of consumers say they get frustrated when they receive generic communications from brands. This sentiment is even stronger among Gen Z, with 51% of them reporting frustration over non-personalized content. Furthermore, 80% of Gen Z consumers expressed a desire for more personalized communication in the future.

4. Consumers Want AI-Generated Videos

   • Consumers are not just looking for personalized videos—they want AI-generated videos. They are 2x more likely to prefer an AI video created from a document over the document itself, underscoring a preference for effortless, tech-driven content delivery.

5. Gen Z, High Earners, and Digital-First Consumers Lead the Charge

   • The demand for next-generation video solutions is strongest among Gen Z, high earners, and digital-first consumers. 93% of Gen Z consumers want personalized and interactive videos from brands, and a significant 86%-88% of high earners and digital-first consumers share this preference. This trend highlights the importance of adopting innovative video solutions to engage these key demographics.

What This Means for Brands:

The message from consumers is clear: brands need to adopt next-generation video solutions or risk falling behind. Particularly for younger, tech-savvy consumers and high earners, the demand for personalized, interactive, and AI-generated videos is stronger than ever. These insights suggest that video personalization is not just a “nice-to-have” but a critical strategy for brands to remain relevant and build lasting customer relationships.

As Yotam Ben Ami, CMO of Idomoo, puts it, "The message from consumers is loud and clear: They expect brands to adopt next-generation video solutions and will punish those who don't."

As the demand for next-gen video continues to grow, businesses must adapt by embracing personalized, interactive, and AI-driven content. If you’re a brand looking to stay ahead of the curve, now is the time to invest in advanced video technologies that meet the expectations of your customers.

Vudoo, an award-winning commerce media platform, has made a significant move by listing on the Amazon Publisher Services (APS) Connections Marketplace. This milestone positions Vudoo as a first mover in offering innovative commerce content solutions on the APS platform, unlocking fresh monetization opportunities for publishers worldwide.

Highlights:

1. New Monetization Opportunities for Publishers

   • With Vudoo’s integration, publishers can now transform their creative assets into interactive, transactable experiences, enhancing audience engagement and driving higher conversions. By leveraging real-time commerce signals and intent data, publishers can capitalize on new revenue streams and attract increased advertiser demand.

2. Immediacy in E-Commerce

   • According to Nick Morgan, Founder and CEO of Vudoo, "Consumers today don’t want to click through a maze to buy — they want immediacy." This integration gives publishers the tools to provide immersive, commerce-enabled ad experiences that close the loop from inspiration to transaction, enabling them to better serve the evolving demands of today’s consumers.

3. Enhanced Publisher Tools: Vudoo’s suite of solutions includes a host of features designed to:

   • Activate Full-Funnel Growth: Drive awareness, interest, and purchase through high-performing creatives.

   • Transform Passive Viewers into Buyers: Speed up the purchasing journey with commerce-enabled ads that encourage immediate conversions.

   • Retarget High-Intent Users: Leverage insights from intent data to optimize retargeting efforts and deliver personalized campaigns.

   • Monetize Video and Display: Utilize brand-safe, commerce-ready formats to attract more advertising dollars.

   • Seamless E-Commerce Integration: Connect effortlessly with platforms like Shopify, Magento, Salesforce Commerce Cloud, and payment systems such as Stripe and Adyen through Vudoo’s headless commerce API.

4. Boosting Publisher Engagement and Conversions

   • By enabling interactive commerce features like buy now buttons, product catalogs, and checkouts, Vudoo keeps audiences engaged on-site and ensures a more seamless shopping experience. The result? Publishers can activate full-funnel growth, from brand awareness to actual purchases, within a single creative format.

What This Means for the Future of Advertising:

Vudoo’s integration into the APS Connections Marketplace signifies a game-changing evolution for how brands and publishers approach digital advertising. By offering commerce-enabled ads that can drive immediate conversions and optimize retargeting strategies, Vudoo is paving the way for the future of performance-driven advertising. With this technology, publishers can now deliver seamless e-commerce experiences that enhance user engagement and drive significant ROI for brands.

Stats:

• 81% of consumers find that commerce-enabled ads make product discovery and shopping easier.

• Publishers can leverage intent data and commerce signals to refine targeting, optimize creatives, and improve bidding.

Vudoo's listing on the Amazon Publisher Services Marketplace is a pivotal moment for the company and the digital advertising landscape. With its cutting-edge suite of commerce tools, Vudoo empowers publishers to deliver interactive, transactable content, creating a more engaging and profitable experience for both consumers and advertisers.

ZoomInfo, the leading Go-To-Market Intelligence Platform, has announced major updates to its ZoomInfo Copilot solution, further empowering sales teams with AI-driven insights that extend beyond the initial prospecting stages. The enhancements give sellers a competitive edge throughout the entire sales cycle from outreach to upsell by providing advanced tools to accelerate and close late-stage opportunities with precision and confidence.

Features of the Copilot Spring Updates:

1. Easier Setup and Automatic Account Tracking:

   • Copilot now automatically tracks accounts and contacts that sellers engage with. These interactions are displayed in the Activity-Based Account Feed, surfacing critical buying signals without requiring an initial account setup process.

   • Sellers can act quickly on relevant insights, keeping track of their accounts and making timely decisions.

2. Expanded Account Intelligence with AI Emailer:

   • Copilot AI Emailer is now more powerful, pulling in historical engagement, CRM data, and account insights to craft smarter and more relevant emails. This allows sales professionals to pursue renewals, upsells, and strengthen customer relationships at every stage of the sales cycle.

3. Signals Delivered Directly to Your CRM:

   • To keep sales teams focused on the right opportunities, Copilot pushes key account signals directly into Salesforce or HubSpot. This integration ensures that sales reps are always aware of high-impact opportunities within their CRM, reducing the chances of missed deals.

4. Better Intelligence on Key Contacts:

   • Copilot automatically generates professional summaries for key participants in upcoming meetings, helping sellers understand the context and engage more confidently. This feature ensures that sales teams are always prepared, with relevant expertise and insights for a personalized approach.

5. Alerts for At-Risk Deals:

   • Deal stalls are a major challenge in the final stages of sales, especially when a key decision-maker has not engaged. Copilot now alerts sellers when a decision-maker has not interacted within 30 days, or if there is only a single-threaded opportunity with just one contact, signaling potential delays.

6. Context and Source for Insights with Copilot Chat:

   • Copilot Chat now includes context and sources for all insights, providing sellers with direct links to meetings, emails, and calls that generated the data. With one click, sales reps can access the original conversations, making it easier to gather relevant details without sifting through multiple platforms.

What This Means for Sales Teams:

ZoomInfo’s spring updates for Copilot are designed to streamline the sales process, especially in the final stages. By equipping sales teams with deeper, more actionable insights and real-time signals, Copilot allows sellers to close deals faster and with greater precision. The ability to track accounts automatically, send AI-crafted emails, and access key insights from within the CRM enhances both the efficiency and effectiveness of sales teams.

ZoomInfo’s Go-To-Market Intelligence Platform:

Copilot is part of ZoomInfo’s category-defining Go-To-Market Intelligence Platform, combining the world’s richest B2B data, high-velocity buying signals, and AI-driven insights. These capabilities help sales teams execute smarter and more precise GTM strategies, ensuring that deals are not only pursued effectively but also won.

Tier One Partners, a women-owned, full-service integrated marketing agency, has been recognized in PRovoke Media’s inaugural list of the 80 Best PR Agencies in the United States. This exclusive, merit-based list highlights agencies across various sectors and practice areas, selected through extensive research by PRovoke Media editors.

As part of this recognition, PRovoke Media praised Tier One Partners for its ability to build long-standing client relationships, deliver measurable results, and lead with creativity and innovation in campaign execution and thought leadership.

Highlights:

• Commitment to Innovation: Tier One’s focus on keeping clients one step ahead with innovative marketing communications approaches has been central to its success. Co-founder and Managing Partner Marian Hughes expressed pride in the agency's approach, stating, “This relentless focus, combined with our mission to be indispensable partners to our clients, is the foundation of our long-standing client relationships.”

• Industry Recognition: This honor is the latest in a series of accolades for Tier One Partners, including being named one of PRNEWS’ 2025 Agency Elite Top 120.

• Client-Centric Approach: PRovoke Media highlighted Tier One’s ability to adapt and evolve with its client portfolio, which has led to continued success and growth since the agency’s founding in 2003.

Quote from Paul Holmes, PRovoke Media Founder and CEO:

“This list is different from other rankings because it is based entirely on the knowledge and judgment of our experienced editorial team. We conducted thousands of discussions with PR agency leaders and their clients, giving us an unparalleled understanding of the agency landscape.”

Tier One Partners’ inclusion in PRovoke Media’s list reinforces its status as a top PR agency in the U.S., recognized for its creativity, innovation, and client-focused approach.

In a significant industry development, Global Ascension Studios (GAS) has partnered with We Identifi, a disruptive streaming platform focused on empowering creators and reshaping the traditional entertainment model. This collaboration is designed to fuel authentic storytelling and deliver creator-controlled content across diverse formats, setting the stage for a transformative 2025.

A Rising Powerhouse in Media Production

GAS has quickly established itself as a leading player in entertainment with its compelling, creator-driven content.

• Gained global acclaim with The Man You Don’t Know, a documentary that amassed 60 million views on X.

• Premiered the documentary on We Identifi in November 2024.

• Expanding into films, scripted series, podcasts, live talk shows, and interactive live media.

• Upcoming projects are being developed exclusively for the We Identifi platform.

A Vision for Creator Empowerment

Joshua Macciello, CEO of GAS, emphasizes a new model that prioritizes artistic autonomy and innovation.

• Aims to bring together A-list actors, musicians, athletes, comedians, and influencers.

• Shifts focus to creator-first content ecosystems that ensure artistic control and better deals.

• Builds a model that challenges legacy media restrictions while offering unfiltered storytelling.

The We Identifi Advantage

We Identifi introduces a game-changing self-serve streaming platform that redefines how creators connect with their audiences.

• Creators own their networks and choose monetization models:

  • Video-on-demand

  • Monthly subscriptions

  • Pay-per-view

  • Livestreaming

  • Advertising and sponsorship

• Removes traditional industry constraints on creativity and earnings.

• Encourages deeper, more direct audience engagement.

• Mobile app now live on the Apple iOS App Store; website in beta with ongoing improvements.

Aligning Missions: Breaking the Mold

The GAS–We Identifi partnership shares a mutual vision for disrupting outdated industry practices.

• Spencer Gordon, CEO of We Identifi, calls the collaboration a “game-changer.”

• Empowers creators to bypass social media algorithms and legacy media mandates.

• Protects and promotes free speech as a cornerstone of creative liberty.

Expanding the Content Universe

Following the viral success of The Man You Don’t Know, the collaboration is rapidly scaling up.

• Future content will include:

  • Feature films

  • Documentaries

  • Music specials

  • Athletic events

  • Digital-first entertainment formats

• Notable industry figures like director Christopher Martini and producer Frank Torchia are already attached.

As audiences demand more genuine, uncensored, and innovative content, the partnership between Global Ascension Studios and We Identifi is poised to shape the future of entertainment. By prioritizing creator ownership, content diversity, and direct engagement, this alliance signals a powerful shift toward a more liberated and impactful storytelling era in 2025.

In the face of economic uncertainty and global trade disruptions, businesses are reevaluating how they allocate marketing budgets. Recognizing this shift, Collab Lab Marketing has introduced a bold performance-based initiative: the 'Results or Refund' program. This new model pledges a full refund if client-defined lead or sales targets are not met, offering businesses confidence and reducing financial risk in their marketing investments.

Tackling Economic Uncertainty with Performance Assurance

Collab Lab Marketing’s program addresses client concerns in today’s volatile business climate.

• CEO Sanam Munshi acknowledges the hesitation businesses face in uncertain economies.

• The initiative provides assurance by guaranteeing results or returning the investment.

• It's designed to restore confidence in marketing as a measurable growth tool.

“If we don’t deliver the outcomes we promise, clients shouldn’t have to bear the cost,” says Munshi.

Program Mechanics: How 'Results or Refund' Works

The structure of the program ensures transparency and aligns agency success with client goals.

• Clients and Collab Lab co-create clear lead or sales targets at the start of each campaign.

• A full refund is guaranteed if outcomes are not achieved within the agreed timeline.

• Emphasizes shared accountability and performance over vague deliverables.

• Shifts the focus from billable hours or impressions to real business outcomes.

A Results-First, Client-Centric Marketing Philosophy

Beyond just the guarantee, the agency's broader approach is grounded in client success.

• Marketing strategies are built on performance metrics and business goals.

• Regular reviews and data-driven optimization ensure alignment with evolving needs.

• Open communication and transparent reporting foster trust and partnership.

• Empowers clients with clarity on ROI throughout the campaign lifecycle.

Setting a New Industry Standard

Collab Lab’s initiative disrupts the conventional agency-retainer model and could reshape industry norms.

• Challenges the "retainer-without-results" status quo prevalent in digital marketing.

• Encourages industry-wide adoption of more client-aligned compensation models.

• Sets a benchmark for accountability and transparency in a results-driven era.

• Reflects growing demand for outcome-based marketing partnerships over deliverable-based billing.

As businesses demand more value and certainty from their marketing spend, Collab Lab Marketing’s 'Results or Refund' program emerges as a timely and transformative solution. By tying compensation to performance, the agency not only mitigates client risk but also exemplifies a deeper commitment to shared growth. This initiative has the potential to influence how digital marketing agencies engage with clients in an evolving economic landscape.