marketing artificial intelligence
PR Newswire
Published on : Feb 6, 2025
Solstice Health, a cutting-edge life sciences marketing engine, has officially launched its AI-powered platform designed to bridge the gap between innovative marketing and regulatory compliance. The platform aims to streamline how biopharma marketing companies manage the content supply chain, particularly the medical-legal-regulatory (MLR) review process, a traditionally time-consuming and costly challenge.
With $40 billion spent annually on advertising by the biopharma industry, many therapeutic launches are hindered by outdated and generic strategies. Solstice's platform seeks to solve the common pain point of slow and expensive MLR processes, ensuring faster, more efficient content distribution without sacrificing compliance.
At the core of Solstice Health's new platform is the industry's first AI-powered MLR assistant. This groundbreaking tool leverages generative AI models to assist in the regulatory review process, helping marketing and compliance teams evaluate content for compliance in minutes rather than the days or weeks typically required. By automating key steps in the MLR review process, Solstice drastically reduces evaluation cycle timelines by 74%.
Solstice’s platform is designed to integrate seamlessly into existing content creation workflows, offering several key benefits:
"Solstice is transforming the MLR review process with its AI engine," said Elaine Kang, Director of Marketing at SpringWorks Therapeutics. "By flagging risks early, and ensuring first-pass approval readiness, Solstice enables marketers and review teams to focus on high-impact, strategic decisions rather than manual checks."
To support its continued growth, Solstice Health has raised $3.5 million in seed funding from investors including Twelve Below and Virtue. This investment will help accelerate platform development and expand Solstice's reach within the biopharma marketing industry.
Solstice Health is committed to redefining how biopharma marketing companies approach compliance and speed to market. By combining AI technology with industry-specific expertise, Solstice aims to empower marketing teams to make better, faster decisions while ensuring full compliance with complex regulatory standards.
With its innovative platform and AI-powered tools, Solstice Health is set to transform the biopharma marketing industry by significantly improving the MLR review process. Solstice’s commitment to speed, compliance, and efficiency will help companies reduce time-to-market while staying fully compliant with regulatory rules, ushering in a new era of intelligent marketing in the life sciences sector.