Fluent, Inc., a leader in commerce media solutions, has released the results of a new survey highlighting the effectiveness of post-purchase ads in enhancing the shopping experience, driving product discovery, and encouraging repeat purchases. These targeted ads, which appear on ecommerce confirmation pages, are designed to keep consumers engaged by offering personalized deals and promotions after the checkout. The survey, which gathered insights from over 1,000 US adults, sheds light on how these ads influence consumer behavior, build loyalty, and create value for both shoppers and retailers.

Enhancing the Customer Journey

One of the key findings of the survey is that post-purchase ads significantly enhance the customer journey. 57% of shoppers who converted on a post-purchase offer discovered a new product or service they love, while 63% said these ads enhanced their shopping experience after each online purchase. By offering timely, relevant content, post-purchase ads extend the value of the purchase process, deepening the connection between shoppers and brands.

Delivering Added Value

In terms of value delivered to shoppers, 54% of respondents indicated that post-purchase ads improve their shopping experience by offering useful discounts and promotions. Additionally, 62% of shoppers say deals and discounts motivate them to click on post-purchase offers. These findings underscore the importance of delivering targeted, value-driven content that resonates with consumers at the right time.

Driving Retention & Loyalty

Post-purchase ads also play a critical role in driving customer retention and loyalty. The survey revealed that 88% of shoppers who experienced personalized suggestions through these ads were more likely to return. By offering tailored content based on previous purchases and preferences, retailers can increase the likelihood of repeat purchases, creating long-term relationships with customers.

Retailers’ Perspective on Post-Purchase Ads

“Retailers tell us that post-purchase ads don’t disrupt the shopping journey—they enhance it," said Jessica Batty, SVP of Marketing at Fluent. "Consumers are looking for relevant, personalized offers, and this survey confirms that post-purchase ads drive not only product discovery but also repeat purchases and long-term loyalty. Our marketing expertise and consumer-centric approach help us work with our partners to design relevant and meaningful ads powered by Fluent’s identity graph and advanced AI-driven algorithms.”

Fluent’s innovative algorithms, backed by over 14 years of first-party data, determine the optimal content and timing for each customer throughout their shopping journey, ensuring that ads are meaningful and engaging.

The Role of Post-Purchase Ads in the Commerce Media Ecosystem

As a vital component of the broader commerce media ecosystem, post-purchase advertising offers retailers an additional revenue stream that integrates smoothly into the customer journey. These ads provide high-impact opportunities for advertisers while delivering relevant offers to consumers at a time when they are still in a buying mindset. Beyond boosting retailer monetization, post-purchase ads continue to serve as a powerful tool for creating value for both consumers and businesses.

The survey findings clearly illustrate the growing importance of post-purchase ads in the modern shopping landscape. By enhancing the customer journey, delivering added value, and driving loyalty, these ads create opportunities for businesses to engage with consumers and foster long-term relationships. For retailers and advertisers alike, post-purchase advertising represents a critical strategy for driving sustained growth and success in today’s competitive market.