At its first-ever JoyConf, Storyblok unveiled a suite of new product features and partnerships designed to help brands manage, automate, and optimize content in the age of AI search.

CEO and Co-Founder Dominik Angerer highlighted the shift from traditional content strategies to AI-driven discovery, noting that outdated or irrelevant content can now harm brand trust. “AI search is the new front door to your brand,” he said. “We’re giving companies the confidence to manage content debt and improve AI visibility.”

Storyblok Strata, launching next year, introduces a vector data layer that maps and connects content to enhance transparency, eliminate redundancy, and improve personalization. By understanding the relationships between content elements, Strata helps brands strengthen AI-driven discoverability and streamline customer experiences.

FlowMotion, arriving in Q1, serves as an automation and integration hub powered by n8n. It connects Storyblok’s CMS to over 500 enterprise tools, allowing users to create visual workflows and automate repetitive tasks—effectively putting “content on autopilot.”

To expand its ecosystem, Storyblok also announced two key partnerships:

• Netlify: Enables instant, global deployment of Storyblok-managed content through Netlify’s AI-native web platform.

• OtterlyAI: Allows brands to monitor and optimize how their content performs across AI search engines, including ChatGPT, Gemini, and Copilot.

Additional tools on the roadmap include an Enterprise Content Planner (Q4), Global Asset Library (Q1), and Environment Spaces (Q1). A Figma Connect plugin and an open-source React Native Live Preview, developed with Virgin Media O2, will also enhance developer and content workflows.

“All of these innovations turn Storyblok into the single source of truth for all your content,” Angerer added. “In today’s AI-first world, structured content isn’t just about management—it’s about confidence.”

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