Marchex, a leader in AI-driven conversational intelligence, is set to highlight its revenue acceleration and operational excellence solutions at major industry events, including the 2025 International Franchise Association (IFA) Annual Convention. The company will also participate in exclusive partner events with ARS and Authority Brands, reinforcing its commitment to franchise success.

Upcoming Industry Events & Marchex’s Role

• IFA Annual Convention: Marchex will showcase how AI-driven insights optimize marketing, lead conversion, and operational efficiency for franchises.
• ARS Annual Event: Demonstrating AI-powered conversation intelligence to help home services brands increase bookings, reduce missed leads, and enhance customer sentiment.
• Authority Brands Summit: Showcasing innovations in lead performance tracking and revenue optimization for top-tier franchise operators.

Challenges in Lead Engagement & Call Handling

Many franchise and home service brands face:
Call handling inefficiencies leading to missed revenue.
Limited insights from customer conversations, reducing conversion rates.
Customer experience gaps affecting brand trust and retention.

Marchex’s AI-Driven Solutions for Home Services & Franchises

Optimize Marketing Campaigns: AI-driven call attribution reduces cost per lead and cost per conversion.
Lead Performance Monitoring: Tracks call responsiveness and conversion barriers.
Contact Center & Location Performance: Identifies key drivers of successful customer experiences.
Recover Lost Revenue: Actionable alerts help franchises increase booked appointments.
Enhance Customer Satisfaction: AI-powered sentiment analysis prevents negative experiences from becoming online complaints.

AI Innovations Driving Franchise Growth

Lead Outcomes Tracking: Determines if calls result in booked appointments.
Lead Outcome Insights: Pinpoints why calls lead to sales or missed opportunities.
Lead Value Indicators: Identifies high-revenue opportunities, such as HVAC system replacements.
Topic Analysis: Organizes customer inquiries by key themes like technician performance or payment preferences.

Trusted by Industry Leaders

Marchex powers AI-driven insights for brands like Authority Brands, ARS, Neighborly, and Two Men and a Truck. By analyzing voice, text, and omnichannel interactions, businesses can optimize marketing, customer engagement, and revenue recovery—without outdated surveys or manual reviews.

Marchex’s Vision for the Future

“Franchises and home services businesses thrive on customer interactions and trust,” said Troy Hartless, Chief Revenue Officer at Marchex. “Our AI-powered solutions provide proactive insights, allowing businesses to increase lead conversion, improve customer relationships, and drive long-term revenue growth.”

Qlik® has unveiled key highlights for Qlik Connect 2025, its premier global customer and partner event, taking place May 13-15 in Orlando, Florida. The conference will focus on AI-driven analytics, automation, and modern data strategies, helping businesses unlock value from their data.

Qlik AI Specialist Certification: A Major Milestone

A standout feature of this year’s event is the launch of the Qlik AI Specialist Certification, allowing professionals to validate their expertise in:
Predictive AI
Generative AI
AI-assisted decision-making

“AI is transforming every industry, but success depends on people who know how to apply it effectively,” said Chris Powell, CMO at Qlik. “This certification ensures attendees gain practical AI skills to drive real-world impact.”

Breakout Sessions: AI, Data Integration, and Automation

Qlik Connect 2025 will feature 100+ breakout sessions focusing on AI, analytics, and automation:

AI-Driven Analytics: Learn how AI-powered insights and GenAI in AutoML enhance decision-making and adoption.
Iceberg & High-Volume Data Integration: Explore Apache Iceberg for fast, scalable AI-driven analytics.
Data Quality for AI: Discover how Qlik Talend ensures enterprise data is AI-ready through data governance and integration.
Automation & Scalability: See how Qlik AutoML & Application Automation accelerate machine learning and smart application development.

“These sessions cover everything from Apache Iceberg to AI-powered automation, helping us build stronger data and analytics foundations and drive real results,” said Vincent Siccardi, Director of Product Management, Data & Analytics at Kyriba.

Real-World AI Success Stories

Industry leaders will share how they’re leveraging Qlik to turn data into business value:
Truist: AI-powered decision-making at scale.
Medair: Real-time insights for humanitarian response.
Volkswagen Financial Services: Streamlining operations with AI-driven analytics.
Fujitsu: Powering enterprise-wide AI analytics with Qlik + AWS integration.

Looking Ahead: AI-Powered Data Transformation

Qlik Connect 2025 will equip business leaders, analysts, and data professionals with the skills to scale AI, enhance data quality, and automate workflows—transforming complex data into actionable insights.

Mindmatrix, the leader in Ecosystem Orchestration Solutions (EOS), is transforming partner collaboration and channel enablement with its AI-powered platform, BridgeAI. Designed for vendors, partners, alliances, and channel managers, BridgeAI leverages Machine Learning (ML) and Generative AI (GenAI) to streamline sales, marketing, and partner engagement.

Benefits of BridgeAI

BridgeAI empowers partner ecosystems with:

Increased Operational Efficiency – Automates partner support, sales, marketing, enablement, and analytics, reducing manual effort.
Faster Time-to-Market – Provides on-demand access to content and resources, accelerating go-to-market strategies.
AI-Generated Business Insights – Offers real-time partner performance tracking, revenue trends, and deal progress.
Enterprise-Grade Security & Compliance – Features role-based access control and data privacy safeguards.
Personalized Partner Engagement – Uses AI-driven profiling to tailor engagement strategies for maximum impact.

Revolutionizing Partner & Channel Enablement with AI

BridgeAI enhances every aspect of channel sales, marketing, and operations through:

AI-Powered Partner Support – Acts as first-level support, providing instant access to vendor programs, portals, and assets.
AI-Enabled Solution Enablement – Creates multi-vendor content and personalizes joint value propositions.
AI-Driven Marketing Automation – Automates campaigns, content customization, and buyer-specific marketing assets.
AI-Enabled Sales Acceleration – Supports account-based selling with tailored presentations, emails, and messaging.
Data-Driven Decision Making – Delivers insights on partner KPIs, MDF utilization, certifications, and deal closures.

Security & Privacy-First Approach

BridgeAI upholds the highest security standards through:

Data Sources – Ingests structured & unstructured data to generate hyper-personalized insights.
Vendor-Controlled Guardrails – Customizable access controls based on roles, geographies, and partner types.
Zero Data Retention – Ensures no user data is stored or used for AI model training.
Preventing AI Hallucinations – Built-in AI governance measures for accurate and reliable insights.

Experience the Future of Partner Ecosystem Orchestration

Mindmatrix’s BridgeAI is more than an AI tool—it’s a strategic enabler that streamlines collaboration, engagement, and revenue growth in today’s evolving partner ecosystem.

mr.Booster, a leading full-service digital marketing agency, is set to make a significant impact at SIGMA Dubai 2025. With a dedicated stand at the event, the agency will highlight its innovative, data-driven strategies and cutting-edge advertising solutions.

Leonid Pudov, Founder & CEO of mr.Booster, will also take the stage as a featured speaker, sharing insights on "How to Measure the Immeasurable: ROI in Display Advertising."

Why Visit mr.Booster at SIGMA Dubai 2025?

Proven Expertise – Over 100+ successful campaigns across iGaming, Gaming, and FinTech industries.
Massive Reach – Delivers over 1+ trillion daily views with precision targeting for maximum campaign effectiveness.
Creative Excellence – Offers custom design, video production, and special projects to enhance brand visibility.
Cutting-Edge Technology – Leverages retargeting, video tracking, and advanced analytics to maximize ROI.

Driving Measurable ROI in Display Advertising

At SIGMA Dubai 2025, mr.Booster will demonstrate how its data-driven marketing strategies and AI-powered advertising solutions help brands:

Optimize ad spend with precise audience targeting.
Increase engagement and conversion rates through innovative ad formats.
Measure real-time performance with advanced tracking tools.
Maximize return on investment (ROI) with dynamic campaign optimization.

CEO Insights: Measuring Display Advertising ROI

"We're thrilled to be a part of SIGMA Dubai 2025 and to showcase how digital advertising can drive real results," said Leonid Pudov, CEO of mr.Booster. "I look forward to sharing insights on the ROI of display advertising and how brands can effectively measure their success."

Join mr.Booster at SIGMA Dubai 2025

Discover how data-driven advertising, AI-powered analytics, and creative innovation can take your brand to the next level. Visit mr.Booster’s stand and gain exclusive insights into maximizing digital marketing ROI.

Allied Market Research has published a comprehensive report on the global super apps market, detailing key growth strategies, market drivers, segment analysis, and competitive landscape. The report highlights the increasing adoption of AI, blockchain, and digital payment solutions as major factors fueling market expansion.

The global super apps market size, valued at $58.6 billion in 2022, is expected to grow at a CAGR of 28.9%, reaching $722.4 billion by 2032.

Market Drivers & Opportunities

Rise in Mobile Services Adoption – Expanding smartphone penetration is driving the demand for multi-functional super apps.
Advancements in Digital Technologies – AI-powered automation, blockchain integration, and IoT-based services enhance user engagement and security.
Government Support & Fintech Growth – Governments worldwide are promoting contactless payments, digital IDs, and financial inclusion via super apps.
Blockchain Integration in Super Apps – Secure, decentralized transaction processing and smart contracts are creating new market opportunities.

Market Segmentation & Key Insights

By Platform: iOS, Android, Others
By Device: Smartphones, Tablets, Others
By Application:

• Social Media & Messaging – Largest market share (2022) due to enhanced communication and user engagement.
• BFSI (Banking, Financial Services & Insurance) – Fastest-growing segment (CAGR 31.6%) due to increasing digital banking adoption.
  
  By End-User:
• Business Segment – Dominated the market in 2022, driven by cloud-based solutions & enterprise integrations.
• Consumer Segment – Expected to grow at 30.1% CAGR with travel & transportation integrations like ride-hailing & digital payments.

Regional Outlook

Asia-Pacific – Held the highest revenue share (40%+ in 2022), fueled by high smartphone penetration.
LAMEA Region – Poised for fastest growth (31.0% CAGR), driven by expanding mobile services & IoT adoption.

Competitive Landscape

Leading super app market players include:

• Alibaba Cloud, Cisco Systems Inc., Qualcomm Technologies, IBM, Huawei Technologies, Line Corporation, Go To, Elluminati Inc., Agiletech Vietnam, and Genexus.
  These companies are focusing on AI integration, cloud computing, and blockchain-based security to gain a competitive edge.

Post-Pandemic Growth & Future Outlook

The COVID-19 pandemic accelerated contactless payments & mobile wallets, boosting market adoption. With super apps evolving into AI-powered ecosystems, businesses and consumers will increasingly rely on integrated services spanning fintech, e-commerce, transportation, and social media.

Salience Labs, a pioneer in photonic solutions for AI data center infrastructure, has successfully raised $30 million in Series A financing. The round was led by ICM HPQC Fund and Applied Ventures, LLC, the venture arm of Applied Materials, Inc., with participation from Braavos, Oxford Sciences Enterprises, Cambridge Innovation Capital, Silicon Catalyst, and semiconductor industry leader Jalal Bagherli.

The funding will accelerate the development of optical switches designed to provide high-bandwidth, low-latency, and energy-efficient connectivity for large-scale AI clusters.

Quotes from Industry Leaders

Vaysh Kewada, CEO, Salience Labs:
"Our customers need a photonic switch that integrates with existing AI infrastructure while offering massive bandwidth, ultra-low latency, and power efficiency. This funding will bring our product to market and unlock large-scale AI cluster connectivity."

Anand Kamannavar, VP & Global Head, Applied Ventures:
"Silicon photonics will drive the next generation of energy-efficient AI data centers. Salience Labs’ optical switch solution is a breakthrough for high-speed, power-efficient AI systems."

Dr. Jalal Bagherli, Former CEO, Dialog Semiconductor:
"Salience Labs' decade-long research and customer-driven approach position them as a clear leader in AI and data center infrastructure."

Dr. William Jeffrey, ICM HPQC Fund & Board Member, Salience Labs:
"By leveraging light, Salience Labs' optical switches will enable unprecedented scalability, unlocking the full potential of modern AI servers while cutting costs and energy consumption."

Why This Matters for AI Data Centers

Unmatched Scalability – Optical switches provide higher bandwidth and lower latency than traditional interconnects.
Energy Efficiency – Reduces power consumption in AI infrastructure.
Seamless Integration – Compatible with existing AI clusters for easy adoption.

The Future of AI Connectivity

Salience Labs is set to reshape AI networking with silicon photonics-driven solutions, empowering next-generation AI workloads, cloud computing, and high-performance data centers.

Following its successful $30M Series A financing, Salience Labs has announced the appointment of Dr. William Jeffrey to its Board of Directors and Bonnie Tomei as Chief Financial Officer (CFO). These strategic hires will help the company accelerate its growth and expand into the U.S. market.

Dr. William Jeffrey Joins the Board

Dr. Jeffrey, an esteemed astronomer and technology leader, brings decades of experience from the U.S. Executive Office, HRL Laboratories, National Institute of Standards and Technology (NIST), and SRI International. His expertise in semiconductors, photonics, and national R&D strategy will guide Salience Labs as it advances AI-driven optical connectivity solutions.

He joins a distinguished board that includes:

• Jack Edmondson – Chief Investment Officer, Oxford Sciences Enterprises
• Daniel Armbrust – Co-founder, Silicon Catalyst & former CEO, SEMATECH

Bonnie Tomei Appointed as CFO

A Silicon Valley-based CPA, Bonnie Tomei brings 20+ years of financial leadership with expertise in IPOs, de-SPAC transactions, and business operations. She will play a pivotal role in scaling Salience Labs' financial and operational strategies, particularly as the company expands to the U.S.

Vaysh Kewada, CEO of Salience Labs, stated:
"Bonnie’s extensive experience in corporate finance and operations will be instrumental as we execute our growth strategy and serve key customers in the U.S."

Why This Matters

Strategic Expansion – Strengthens Salience Labs’ U.S. presence and market reach
Proven Leadership – Brings deep expertise in R&D, finance, and semiconductor innovation
Industry Momentum – Supports AI data center connectivity and next-gen optical networking

Looking Ahead

With a reinforced leadership team, Salience Labs is poised to disrupt AI connectivity with its photonic-based solutions for scalable, high-speed, and energy-efficient AI infrastructure.

SEON, a leader in digital fraud prevention and compliance, has announced the promotions of Matt DeLauro to President, GTM (Go-To-Market) and Devlyn Coelho to Chief Marketing Officer (CMO). These appointments mark a significant step in SEON’s global expansion and market growth.

Matt DeLauro Promoted to President, GTM

Previously serving as Chief Revenue Officer (CRO) for two years, Matt DeLauro will now oversee SEON’s go-to-market initiatives, driving strategic expansion across industries and regions.

20+ years of SaaS leadership at NetSuite, Oracle, and Extend
 Expertise in growth strategy and business development
 Will lead SEON’s regional and sector expansion efforts

Devlyn Coelho Elevated to Chief Marketing Officer

A marketing powerhouse, Devlyn Coelho has transformed SEON’s demand generation and brand strategy as Senior VP of Marketing.

20+ years of experience in senior marketing roles at Quickbase, Mendix (Siemens), and Dell
 Proven success in scaling global marketing operations
 Will spearhead SEON’s global brand positioning and customer engagement

Leadership Insights

Tamas Kadar, CEO of SEON, stated:
"Matt and Devlyn have played a crucial role in SEON’s rapid growth. Their leadership will be instrumental as we expand into new markets and continue to meet the rising demand for fraud prevention and AML solutions."

Why This Matters

Strategic Expansion – Strengthens SEON’s global market presence
Proven Leadership – Industry veterans driving innovation and growth
Enhanced Fraud Prevention Solutions – Scaling AML and compliance offerings

Looking Ahead

With these leadership advancements, SEON is set to further disrupt the digital fraud prevention space, reinforcing its position as an industry leader in risk and compliance solutions.