The Out of Home Advertising Association of America (OAAA) has officially opened registration for the 2026 OOH Media Conference, set to take place May 11–13, 2026, in Dallas, Texas. The annual event—the largest gathering in the out of home (OOH) advertising industry—will unite marketers, media owners, and creative leaders to explore the future of real-world media.

‘The Human Medium’: OOH’s Power to Connect

This year’s theme, “The Human Medium,” celebrates OOH’s unique ability to create authentic, human-centered moments that drive real connections—whether through a billboard on a morning commute or a mural that becomes a local landmark. As the fastest-growing traditional media channel in the U.S., OOH continues to bridge physical and digital worlds, amplifying the reach of campaigns across mobile, social, and digital channels.

“The OOH Media Conference isn’t just another industry meetup—it’s where marketers gather to see what’s next in the real world,” said Anna Bager, President & CEO of OAAA. “OOH reaches people in ways no screen can—on the street, in transit, and in moments that matter. Attendees will leave with fresh ideas, practical insights, and inspiration for campaigns that do more than get noticed—they get remembered.”

Keynote Lineup: John Morgan, Meredith Counce, and Rishad Tobaccowala

The 2026 OOH Media Conference will feature an impressive lineup of keynote speakers, including:

• John Morgan, Founder of Morgan & Morgan, one of the nation’s largest law firms and a top investor in OOH advertising. In 2024, the firm ranked among the top 10 OOH advertisers, underscoring its belief in the medium’s unmatched ability to drive awareness and measurable results.

• Meredith Counce, SVP, Brand & Marketing for the Dallas Cowboys, who will share insights on brand building, fan connection, and cultural impact from one of the most influential brands in sports and entertainment.

• Rishad Tobaccowala, Author and Senior Advisor at Publicis Groupe, recognized by TIME Magazine as one of five “Marketing Innovators” and celebrated for his human-centered approach to brand transformation and storytelling.

Additional keynote speakers and panels—featuring top brand marketers and creative innovators—will be announced in the coming months.

Connecting the Industry in the Heart of Dallas

The 2026 conference promises three days of ideas, creativity, and collaboration, bringing together the full OOH ecosystem to explore new ways to connect brands and consumers in the physical world.

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