FullPAC, Inc., a leading nonpartisan campaign technology provider serving over 5,000 political organizations and nonprofits, has acquired Advocacy Lab LLC, an emerging AI-optimized platform redefining how political campaigns create content. The acquisition strengthens FullPAC’s leadership in AI-driven voter engagement by merging Advocacy Lab’s creative automation tools with RoboCent, FullPAC’s flagship voter outreach solution.

Bringing AI Creativity to Political Campaigning

Founded by a team of Gen Z entrepreneurs, Advocacy Lab enables campaigns to generate high-quality branded content—from social media posts and text messages to direct mail and video assets for TikTok, YouTube, TV, and X—within minutes. Since its summer launch, the startup has onboarded over 600 consultants and campaigns, converting nearly 200 to paid users with minimal marketing spend and no external funding, signaling strong organic traction in the political tech market.

“Advocacy Lab is transforming how campaigns communicate, much like television reshaped political strategy in the 1960s,” said Travis Trawick, CEO and Founder of FullPAC. “By pairing their AI-driven content creation with RoboCent’s voter outreach capabilities, we’re enabling campaigns to deliver personalized, high-impact messaging to voters at scale—for as little as one cent per voter.”

A Unified Platform for Modern Campaigns

The integration of Advocacy Lab’s AI-generated templates with RoboCent’s P2P messaging, voice outreach, voter microtargeting, and direct mail systems creates an end-to-end solution for campaigns seeking both creative efficiency and direct voter access. This synergy offers political organizations the ability to produce, personalize, and distribute campaign materials rapidly—while maintaining strict compliance with election regulations.

FullPAC’s nonpartisan platform, supported by Gold Membership in the American Association of Political Consultants, is trusted by campaigns from grassroots efforts to national organizations. With this acquisition, FullPAC aims to expand its footprint ahead of the 2026 election cycle by offering data-driven, AI-powered tools that empower campaigns to reach and mobilize voters more effectively.

By acquiring Advocacy Lab, FullPAC unites the creative power of AI with the operational efficiency of voter outreach technology—positioning itself as a one-stop platform for modern political campaigning. As AI continues to redefine digital engagement strategies, this move signals a new era for scalable, data-informed political communications.

Get in touch with our MarTech Experts.