digital marketing customer engagement
Published on : Oct 16, 2025
Retail technology veteran Celerant Technology has officially rolled out its Customer Engagement Suite, a comprehensive digital marketing platform that brings every major engagement channel—email, text, chat, social media, and online reputation—under one roof. The launch marks a major step in helping retailers extend marketing reach beyond their storefronts through automation, personalization, and real-time customer interaction.
Designed to bridge the long-standing gap between marketing data and execution, the Customer Engagement Suite ties directly into Celerant’s existing point-of-sale (POS), eCommerce, and mobile systems. That means retailers can now use real-time sales and customer data to trigger personalized email and SMS campaigns, manage Google and Yelp reviews, chat live with online shoppers, and schedule social posts—all within a single, connected dashboard.
“Marketing is one of the most powerful growth drivers for retailers, but only when it’s connected,” said Michele Salerno, Chief Growth Officer at Celerant. “Our new suite brings every marketing channel into one place, powered by your store and website data. Retailers can now reach customers with smarter, personalized messages—and manage engagement across every platform—from their phone.”
While Celerant has offered integrated email tools for over a decade, the new suite represents a ground-up rebuild. The revamped interface features drag-and-drop campaign creation, SKU search, and direct product image embedding—capabilities that eliminate the need for manual uploads or clunky data transfers.
“This launch completely redefines what digital marketing looks like for independent retailers,” said Zeke Hamdani, Director of Web Services at Celerant. “It’s not just another email platform—it’s a true marketing command center that connects data, communication, and engagement in one place.”
The Customer Engagement Suite extends to mobile devices, letting retailers manage campaigns, respond to reviews, and chat with customers in real time. Notifications, alerts, and live interaction tools make it easy to stay connected—even on the go.
Among the key capabilities:
Personalized email and SMS campaigns powered by sales and loyalty data.
Automated triggers for purchases, loyalty milestones, and abandoned carts.
Centralized social media management across multiple platforms.
Unified review monitoring for Google and Yelp.
Mobile app control, with alerts and two-way messaging.
Adding flexibility, Celerant has also introduced contact-based pricing—a shift from traditional send-based billing models that gives retailers more predictable costs as their audience scales.
Celerant’s latest innovation arrives at a time when retailers are seeking unified marketing ecosystems to cut costs, simplify workflows, and stay competitive against larger omnichannel brands. By connecting marketing automation directly to point-of-sale and eCommerce systems, Celerant positions the Customer Engagement Suite as an all-in-one solution for data-driven, omnichannel engagement.
“Our Customer Engagement Suite is another step in our mission to help retailers work smarter, not harder,” added Salerno. “It’s everything you need to stay connected with your customers—and it’s all in one place.”
The Customer Engagement Suite is now available to all Celerant retailers. Interested users can access more details via the company’s announcement blog or by contacting their Celerant account representative.
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