StackAdapt has officially evolved beyond its programmatic roots. The advertising and marketing technology firm today announced the general availability (GA) of its new martech suite, a unified, AI-powered platform that combines email marketing, first-party data activation, and programmatic advertising into a single full-funnel solution.

This marks a significant step for StackAdapt—once known primarily for its demand-side platform (DSP)—as it positions itself squarely within the broader martech ecosystem. The new suite promises to streamline campaign orchestration across paid and owned channels, giving marketers a way to automate, personalize, and optimize campaigns from one integrated environment.

Breaking Down the Martech-Advertising Divide

Until now, marketers have often relied on separate adtech and martech stacks—an inefficient and fragmented setup that makes cross-channel alignment difficult. StackAdapt’s new suite eliminates that friction by connecting programmatic engagement data directly to owned media actions, such as automated email follow-ups.

For instance, when a user downloads a white paper, the system can instantly trigger an email, enroll them in a retargeting campaign, and adjust creative messaging based on behavior—all without human intervention.

“This is a pivotal moment for marketers looking to activate their data and deliver connected customer experiences at scale,” said Vitaly Pecherskiy, Co-Founder of StackAdapt. “We’re eliminating the operational friction between adtech and martech by enabling real-time decisioning and coordinated messaging across email and programmatic.”

A Single Platform for Every Channel

The GA release brings expanded integrations with key platforms such as HubSpot, Braze, and CallRail, enabling seamless first-party data imports, automated workflows, and cross-channel triggers. Marketers can now:

• Upload, segment, and analyze first-party data.

• Launch automated or one-time email campaigns.

• Trigger real-time programmatic engagement from behavioral data.

• Optimize campaign sequences through randomized path testing.

StackAdapt’s orchestration layer now supports conversion-based triggers, turning every website interaction into a re-engagement opportunity. The suite’s Dynamic Creative Optimization (DCO) has also broadened beyond e-commerce and automotive into verticals like B2B, finance, and education, personalizing ad content using audience insights and product feeds.

Data-Driven Marketing Without the Disconnect

Early adopters are already reporting gains in efficiency and insight. “StackAdapt is redefining what’s possible in cross-channel marketing,” said Megan Storm, Head of Media at Bailey Lauerman. “The ability to unify email and programmatic campaigns, track performance in one platform, and accelerate insights transforms how we plan and optimize.”

The addition of multiple custom domain support also signals StackAdapt’s growing focus on enterprise and agency users, who manage complex brand portfolios and require flexible infrastructure for compliance and deliverability.

Consolidation Is the New Differentiator

StackAdapt’s move reflects a broader industry shift toward tech stack consolidation—as marketers demand connected, data-driven systems that can manage campaigns from awareness to conversion without relying on multiple tools.

With this GA launch, StackAdapt joins a new class of martech players—alongside platforms like Adobe Experience Cloud and HubSpot—that aim to close the loop between audience intelligence, creative execution, and campaign performance.

For marketers navigating a cookieless, first-party data future, StackAdapt’s full-funnel approach could become a blueprint for how adtech and martech finally converge.

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