Yes&, a full-service marketing and advertising agency based in Washington, DC, has announced the acquisition of Beacon Digital Marketing, a leading B2B digital marketing agency based in New York. This strategic move enhances Yes&’s ability to provide world-class digital strategy, performance marketing, creative branding, and marketing automation to a growing client base.

"Yes& is committed to helping brands drive real impact, and bringing Beacon into our fold elevates that mission," said Robert W. Sprague, Founder and CEO of Yes&. "Beacon’s expertise in fintech, cybersecurity, and SaaS, along with its data-driven approach, makes them the perfect fit for Yes&. Together, we will deliver even greater innovation and success for our clients."

Why Beacon Digital?

Yes& recognized Beacon Digital’s strong B2B track record in high-growth industries such as:

Fintech
Cybersecurity
Professional Services
SaaS

Beacon’s integrated approach combines performance marketing, website development, creative branding, PR, and strategic communications, making them a top choice for global brands seeking measurable marketing results.

"Beacon Digital was built on the idea that high-growth B2B brands deserve world-class marketing strategy and execution," said Whitney Parker Mitchell, Founder of Beacon Digital. "Joining Yes& allows us to scale our impact, bringing expanded creative capabilities and deeper industry expertise to our clients."

Strengthening Yes&’s Growth Strategy

Yes&’s acquisition of Beacon Digital follows a series of strategic expansions, including:

2022: Lipman Hearne Acquisition – Strengthening expertise in higher education, nonprofits, and philanthropy.
2023: CommCore Consulting Group Acquisition – Enhancing communications training and crisis management for commercial and government clients.

These acquisitions have broadened Yes&’s capabilities, bringing in top industry talent and long-term client relationships.

Expanding Yes&’s Marketing Capabilities

Yes& is known for its data-driven, full-service approach, delivering:

Branding & Creative
Digital Strategy & Performance Marketing
Customer Experience (CX) & Market Research
Media Buying & Advertising
Public Relations & Crisis Communications
Event Production & Media Training

Recognized as one of Adweek’s Fastest Growing Agencies and featured on the Inc. 5000 list six times, Yes& continues to expand its influence in digital marketing and brand transformation.

What This Means for Clients

With Beacon Digital joining the Yes& family, clients can expect:

Enhanced digital strategy & execution in complex B2B industries.
Expanded creative capabilities for branding, PR, and performance marketing.
Stronger data-driven marketing approaches to drive measurable impact.

The acquisition of Beacon Digital reinforces Yes&’s position as a powerhouse in B2B digital marketing, equipping brands with cutting-edge strategies and world-class execution. As the agency continues its rapid expansion, clients will benefit from an unmatched combination of creativity, technology, and data-driven insights.