AdMaven, a global leader in digital advertising, has launched its new Self-Serve Advertising Platform, designed to empower advertisers and agencies with performance-driven tools for campaign management and optimization.

"Our Self-Serve Platform will help thousands of advertisers create and manage more effective campaigns, reaching the right audiences with ease," said Noam Cohen, Co-CEO of AdMaven.

Features of AdMaven’s Self-Serve Platform

Smart-CPA Optimization – AI-driven automation reduces exploration costs, eliminates manual adjustments, and improves campaign performance.
Advanced Targeting – Reach premium direct traffic with filters for ad format, geography, device type, OS, carrier, and audience engagement levels.
Real-Time Campaign Management – A clean, user-friendly dashboard simplifies setup, fine-tuning, and performance tracking.
Enhanced Customer Support – Dedicated account management ensures a seamless experience at every stage.

Empowering Advertisers with Smarter Digital Advertising

AdMaven’s rebranded platform offers data-driven solutions to help advertisers maximize performance across desktop and mobile traffic.

TSG (The Strawhecker Group), a globally recognized analytics and intelligence firm in the payments industry, has announced the appointment of Shelley Joyce as its Chief Technology Officer (CTO). Her leadership will focus on advancing TSG’s technology stack and delivering innovative solutions to clients.

Highlights of the Appointment

• Leadership Role & Vision

  • Shelley Joyce will oversee and execute TSG’s technology strategy.
  • Her role includes consulting, developing customized software products, and modernizing payment technology.

• Industry Expertise & Past Roles

  • Previously served as CTO of Merchant Acquiring Technologies at Global Payments (NYSE: GPN).
  • Led the development and operation of global payment processing platforms.
  • Experience in point-of-sale (POS) applications, financial applications, and money transfers.

• Notable Achievements in Payment Technology

  • Former CEO of Monetary, leading the development of an omnichannel commerce platform.
  • As VP of Product at Total Merchant Services, played a key role in launching Groovv POS.
  • Early career as CTO of Mercury Payments, managing software development, ISV integrations, and product management.

• Strategic Vision for TSG

  • Focus on leveraging data-driven insights for technology solutions.
  • Commitment to empowering clients with transformative payment technology.
  • Strengthening TSG’s consulting and technology capabilities for future growth.

Shelley Joyce’s appointment reinforces TSG’s commitment to innovation and excellence in payment technology. With her expertise and strategic vision, TSG aims to continue delivering cutting-edge solutions that drive growth and success for its clients in the evolving digital payments landscape.

Ant International has announced the appointment of Jiang-Ming Yang as its Chief Innovation Officer (CIO), effective immediately. In this role, he will lead the CIO Organisation, overseeing the development of innovative product and technology strategies to enhance global financial solutions.

Highlights of the Appointment

• Leadership Role & Vision

  • Jiang-Ming Yang will drive the synergized development of Ant International’s product and technology teams.
  • He will focus on advancing cross-border payments, trade solutions, and digital financial services for SMEs.

• Strategic Goals & Industry Impact

  • Reduce costs and improve efficiency in cross-border payments and settlements.
  • Democratize advanced fintech solutions for SMEs.
  • Enhance user experiences with AI-driven innovations for cross-border transactions.

• Expertise & Past Contributions

  • Formerly Chief Product Officer at Ant International, leading fintech and growth tech solutions.
  • Instrumental in expanding AI-powered fintech solutions to support business growth.
  • Key driver of operational efficiencies across Ant International’s business pillars:
    • Alipay+: Unified digital gateway for mobile payments.
    • Antom: Payment services for global merchants.
    • WorldFirst: Account services for SMEs.
    • Bettr: Embedded finance and SME credit tech solutions.

• Pioneering AI & Fintech Solutions

  • A+ Rewards by Antom: AI-powered marketing solution serving 230M users across eight markets.
  • Antom Copilot: AI-driven operations assistant reducing payment integration time from 10 days to minutes.
  • Antom EasySafePay: One-click checkout solution ensuring seamless digital wallet transactions.
  • AI Foreign Exchange Model: Predicts currency needs with 90% accuracy, optimizing treasury management.
  • Whale Platform: Blockchain-powered treasury management solution enhancing transparency and efficiency.

Jiang-Ming Yang’s appointment underscores Ant International’s commitment to innovation, AI-driven financial solutions, and global SME empowerment. His leadership will drive the company’s vision for the future of fintech and digital payments.

Kite Hill, an award-winning B2B communications and tech PR agency, has been recognized on the Observer’s PR Power List in the New Tech category. This prestigious acknowledgment highlights the agency’s influence in shaping industry trends and public discourse.

Highlights of the Recognition

• Industry Recognition & Expertise

  • Honored for the fourth time by Observer’s PR Power List.
  • Recognized for driving impactful communications in adtech, retail media, climate tech, and AI-powered sectors.

• Notable PR Campaigns in 2024

  • Orange Apron Media (The Home Depot): Led a rebrand and Upfronts-style event, positioning The Home Depot as a retail media leader.
  • Caddis Cloud Solutions: Executed a successful brand relaunch and PR strategy, driving significant media engagement and business leads.
  • Sapphire Technologies & Horizon Shores Nigeria Ltd.: Facilitated a strategic partnership advancing Nigeria’s sustainable energy transition, increasing brand visibility by 50%.

• CEO’s Statement on Recognition

  • Tiffany Guarnaccia, Founder & CEO, attributes success to the team’s passion for innovation and impactful storytelling.

• Future Growth Plans

  • Expanding beyond earned media to integrate paid and social media strategies in 2025.

Kite Hill’s recognition on the PR Power List underscores its continued excellence in tech PR and strategic communications. With a commitment to innovation and expanding service offerings, the agency remains a leader in shaping industry narratives.

3D Cloud, a leader in 3D digital asset management and visualization for furniture and home improvement, has partnered with Common Sense Machines (CSM.AI), an innovator in AI-driven 3D asset creation. This collaboration aims to transform how retailers and manufacturers create accurate 3D representations of real-world products, addressing the growing demand for immersive digital experiences.

Highlights of the Partnership

• Industry Challenges & Innovation

  • Retailers require full digital catalogs to enhance online shopping experiences.
  • AI-driven 3D model creation reduces production timelines by 50%.
  • 3D models must maintain precise dimensions, materials, and details to reflect real products accurately.

• Technology Integration & Benefits

  • 3D Cloud’s enterprise platform combines with CSM’s AI breakthroughs for faster, scalable 3D asset creation.
  • Enables seamless alignment between 3D catalogs and merchandising priorities.
  • WebAR-enabled products drive 2-3x higher shopping cart conversions.

• Expert Insights & Future Outlook

  • Beck Besecker (CEO, 3D Cloud): "This partnership accelerates 3D adoption, making it easier for retailers to scale immersive experiences."
  • Tejas Kulkarni (CEO, CSM.AI): "We are bridging AI innovation with 3D commerce to make high-quality 3D visualization accessible to all retailers."
  • The partnership debut will take place at the 3D Commerce Summit 2025 (Feb 17-19, St. Petersburg, FL), where industry leaders will discuss AI’s role in 3D content creation.

With AI transforming 3D workflows, this partnership sets a new standard for digital commerce. Retailers and manufacturers can expect reduced costs and enhanced 3D capabilities within the next 12-18 months.

Vemlo has officially launched its latest suite of PPC, digital marketing, and SaaS development services, providing businesses with customized, data-driven solutions to enhance their online presence and software needs.

Key Differentiators

• Tailored & Collaborative Approach

  • Unlike one-size-fits-all agencies, Vemlo crafts customized strategies based on in-depth client research.
  • Strong emphasis on collaboration ensures solutions align with business goals.

• PPC & Digital Marketing Excellence

  • Advanced analytics & proprietary tools optimize PPC campaigns for higher ROI & lower ad costs.
  • Comprehensive digital marketing services include SEO, social media, content marketing, and email campaigns.

• Cutting-Edge SaaS Development

  • Scalable, intuitive, and industry-specific SaaS solutions for e-commerce, healthcare, and finance sectors.
  • Expert development team builds software that enhances efficiency and user experience.

• Results-Driven & Transparent

  • Measurable outcomes with detailed analytics and reporting.
  • Clients track their progress in real-time, ensuring full visibility into campaign or software performance.

• Dedicated Client Support

  • Hands-on guidance from initial consultation to post-launch optimization.
  • Ensures businesses receive continuous support and strategic insights.

Vemlo’s innovative marketing and technology solutions empower businesses to stay ahead in the digital landscape. With its expert-driven, results-oriented approach, the agency positions itself as a trusted partner for long-term success.

KIT Global has officially launched its KIT Global Platform in Mexico, marking the country as the central hub for its LATAM operations. With over two decades of expertise, the company continues its global expansion after successful launches in Indonesia and India, now bringing its advanced performance marketing tools to the LATAM region.

Features & Benefits

• Tailored Strategies for Diverse Markets

  • The platform provides cost-free marketing tools, helping clients in manufacturing, logistics, retail, and other sectors with performance-driven strategies.
  • Local expertise enables seamless campaign launches, optimizing both domestic and international efforts.

• Digital Marketing Growth in LATAM

  • With $25.14 billion projected in digital advertising investments for 2025, the platform’s strategic importance in addressing LATAM market needs is undeniable.
  • Region-specific tools simplify workflows, ensuring maximum efficiency across diverse business landscapes.

• Core Functionalities of the KIT Global Platform

  • Workflow optimization for better operational efficiency.
  • Data management and reporting are centralized for ease of access.
  • Automated tools simplify marketing processes for businesses of all sizes.
  • Strong data protection with privacy-first strategies to ensure security.

• Empowering LATAM Brands with 360-Degree Campaigns

  • Focused on respecting cultural nuances while delivering impactful global campaigns.
  • Collaboration and innovation fostered through local partnerships, ensuring sustainable growth in the digital marketplace.

With the KIT Global Platform now live in Mexico, the company continues its mission to support businesses in LATAM with advanced tools designed to drive growth, efficiency, and data security. As digital advertising grows in the region, KIT Global is perfectly positioned to offer scalable solutions that help businesses thrive in an ever-evolving market.

MicroCloud Hologram Inc. has announced a significant technological breakthrough with the integration of the DeepSeek large model API into its Holographic Digital Human GPT. This integration advances AI-driven conversational systems, providing users with a more natural and seamless interaction experience.

Enhancing AI-Powered Holographic Technology

• DeepSeek API & Its Capabilities

  • Based on Transformer architecture, DeepSeek is trained on vast datasets, excelling in text generation, Q&A systems, and semantic analysis.
  • Supports dialogue completion, offering a human-like conversational flow.

• Improving Holographic Digital Human GPT

  • More accurate intent recognition: Enhances AI’s ability to understand user context and generate relevant responses.
  • Advanced AI-generated content: Capable of writing articles, poetry, and professional Q&As with natural fluency.
  • Emotion detection: Identifies user sentiment, creating a more engaging and responsive AI experience.

Technical Advancements & Security Measures

• Custom API Optimization

  • HOLO has fine-tuned the DeepSeek API for seamless integration with its holographic AI models.
  • Improved processing efficiency and information accuracy.

• Semantic Analysis Integration

  • Enhances conversational AI by recognizing key topics, user intent, and emotions.
  • Enables the AI to steer conversations naturally while maintaining context.

• Security & Privacy Protection

  • Advanced encryption technologies secure user interactions.
  • Stringent data access controls ensure compliance with privacy standards.

Future Applications Across Industries

HOLO plans to extend Holographic Digital Human GPT into various sectors, including:

• Aerospace & Automotive Manufacturing: AI-driven virtual assistants for design and engineering support.
• Healthcare: Virtual AI-powered patient interactions and medical assistance.
• Retail & Fashion: AI-powered customer support and virtual styling consultations.
• Telecommunications: AI assistants enhancing customer service and automation.

With the DeepSeek API integration, MicroCloud Hologram is transforming AI-driven holographic digital humans, enabling hyper-realistic interactions and broadening industry applications. The company continues to innovate, pushing the boundaries of AI-human interaction and holographic technology.