Upland Software, Inc. , a leader in AI-enabled cloud software for digital transformation, has announced a major upgrade to Upland Adestra. The latest enhancement, Audiences, revolutionizes data-driven analytics for email marketers and data analysts, enabling them to build deeper intelligence and optimize campaign performance.

Shawna Weaver, Senior Vice President and General Manager of Audience Engagement solutions at Upland Software, emphasized the importance of empowering marketers with actionable insights. With Adestra’s Audiences, users can unlock new opportunities within customer data, streamline processes, and drive revenue growth.

Features of Adestra’s Audiences

1. Identify Key Segments

• Utilize drag-and-drop charts, tables, and Venn diagrams to define and target high-value audience segments.
• Design tailored campaigns that drive engagement and conversion.

2. Uncover Critical Buying Patterns

• Analyze customer interactions to identify key behaviors and retention drivers.
• Develop a strategic view of audience engagement to boost customer loyalty.

3. Explore Actionable Insights

• Move beyond predefined workflows to ask dynamic, data-driven questions.
• Leverage insights for hyper-personalized campaigns and predictive trend analysis.

4. Maximize ROI

• Optimize resource allocation and campaign spending using derived data.
• Stand out in crowded inboxes with precision-targeted messaging.

Industry Endorsement & Impact

Sidney Ushurhe, Email Specialist at more2, praised Audiences for its transformative capabilities, noting how it consolidates multiple data sources into one unified view. The ability to target customer segments with overlapping Venn diagrams makes email marketing more efficient and precise.

With enhanced data-driven capabilities, Adestra’s Audiences provides marketers with advanced tools for audience segmentation, visualization, and high-performance campaign execution. These innovations elevate marketing efficiency, enhance collaboration, and drive higher sales conversions.