Sprout Social has unveiled Sprout Social Influencer Marketing, a rebranded and AI-powered platform formerly known as Tagger Media. With nearly half of all consumers making purchases based on influencer posts, this solution helps brands identify, activate, and manage influencers more effectively—driving authentic engagement and stronger ROI.

Benefits:
AI-Powered Insights – Discover the right influencers and optimize campaign performance.
Centralized Campaign Management – Streamlined workflows for efficiency and impact.
Data-Driven Decision Making – Advanced analytics to maximize ROI.

"With influencer marketing projected to be a $199B industry by 2032, brands must prioritize authentic, relationship-driven campaigns," said Scott Morris, CMO of Sprout Social.

A Forrester study found that brands using Sprout Social Influencer Marketing saved 25% of time on influencer discovery and management. Kroger Co.’s Social Media Manager, Ryan Wenstrup-Moore, emphasized its impact in finding value-aligned creators to drive authentic content.

Looking ahead to 2025, Sprout Social will roll out new AI-powered features, making influencer discovery, vetting, and partnerships even more seamless.