Leap Metrics Launches AI-Powered NCQA Digital Content Services to Revolutionize HEDIS® Compliance and Close Care Gaps

Leap Metrics is raising the bar for quality measurement in healthcare, becoming one of the first companies in the U.S. to deploy NCQA-certified Digital Content Services for all HEDIS® measures. This strategic move allows healthcare organizations to rapidly adapt to evolving quality metrics while proactively closing care gaps using AI-driven tools.

At the center of this innovation is Sevida™, Leap Metrics’ proprietary platform that leverages AI agents to unify data, detect care gaps, and activate real-time workflows across care teams. By integrating NCQA’s digitized content and combining it with Sevida’s analytics engine, Leap Metrics is enabling a smarter, more agile approach to quality performance and patient outcomes.

“It’s no longer enough to report on quality; we must actively improve it,” said Srini Gorty, CEO and Founder of Leap Metrics. “By fusing NCQA-certified standards with AI, we help healthcare organizations close care gaps before they become costly problems.”

From Compliance to Proactive Care

Historically, Healthcare Effectiveness Data and Information Set (HEDIS®) reporting has been a retrospective, manual process focused on documentation. Leap Metrics is flipping that script. Their platform now enables healthcare providers to work proactively, using real-time data pulled from EHRs, immunization registries, health information exchanges, and social determinants of health.

With NCQA’s Digital Content Services, new or updated HEDIS measures can be implemented immediately, ensuring healthcare organizations stay ahead of regulatory changes while reducing operational lag.

“This offering enables practical, flexible use of digital quality measures across the spectrum of value-based care,” said Margaret E. O’Kane, President of NCQA. “Leap Metrics’ commitment demonstrates leadership in digitized quality measurement.”

AI Agents at the Helm

The Sevida™ platform doesn't just process data—it understands it. By deploying AI agents, the system identifies clinical opportunities in real time, generates personalized recommendations, and automatically routes them to the right care team members. The goal? To reduce hospitalizations, cut down ER visits, and improve patient risk trajectories—all while boosting compliance scores.

This model also supports hybrid quality measurement, a growing priority in value-based care. Hybrid models combine clinical and administrative data for more accurate, holistic performance metrics—something Leap Metrics’ interoperability engine is built to optimize.

A Step Toward True Value-Based Care

Leap Metrics' approach aligns with industry momentum toward outcomes-based healthcare, where quality isn’t just tracked—it’s delivered. Their AI-enhanced, interoperable platform gives providers an actionable advantage in a high-stakes, rapidly evolving regulatory landscape.

For health systems seeking to scale quality improvement, the Leap Metrics–NCQA partnership offers more than compliance—it offers a competitive edge.

Get in touch with our MarTech Experts.

Houston’s Unleaded Rebrands as PlatinumBlack to Reflect Full-Spectrum B2B Growth Capabilities

After 25 years in the B2B marketing trenches, Houston-based consultancy Unleaded is turning the page—and the name. The firm has officially rebranded as PlatinumBlack, a move that marks more than just a new logo. It’s a full-scale transformation into a growth services powerhouse, marrying deep strategic vision with hands-on execution.

The new name may sound sleek, but it comes with real substance. Inspired by platinum black—a finely powdered platinum known for its catalytic properties—the brand nods to the company’s role as a force multiplier for businesses seeking transformation.

“This rebrand builds on a history we’re incredibly proud of,” said Justin Chatigny, CMO of PlatinumBlack. “But it also supports our strategy for what’s next—helping B2B companies find better, faster paths to growth.”

From Marketing Partner to Growth Catalyst

The agency’s evolution reflects a broader shift in the B2B services space. Companies aren’t just looking for a marketing vendor—they’re looking for strategic partners who can map the big picture and get their hands dirty. PlatinumBlack is leaning into that demand, expanding its services to cover integrated strategy, marketing, and creative execution.

Founded in 2000, the firm has built a reputation for translating complex, technical industries into human-first messaging and measurable results. Its client base includes energy, manufacturing, clean tech, engineering, chemicals, professional services, private equity, and more. But this rebrand signals an ambition to not just serve these industries—but help reshape how they grow.

“Our brand lives at the convergence of strategic vision and pragmatic execution,” said Chatigny. “That’s what lasting growth requires.”

Same Team, Sharper Focus

PlatinumBlack’s team remains the same—but the vision is clearer. Executive Creative Director Erin Eby says the rebrand is less about reinvention and more about visibility.

“This rebrand doesn’t reinvent us; it showcases us more clearly,” said Eby. “We want the companies and people we serve to find us—and the real fun to begin.”

While the name may have changed, the firm’s commitment to collaboration, insight-driven strategy, and results hasn’t. What’s new is the platform, positioning, and promise: to accelerate transformation for B2B clients, end to end.

PlatinumBlack’s move mirrors a growing trend among long-standing agencies: moving from “marketing” to “growth.” In a B2B world marked by elongated sales cycles, increasingly technical products, and growing C-suite expectations, the firms that can connect vision to execution are the ones that will lead the next chapter.

With a catalytic new identity and an expanded service suite, PlatinumBlack is betting on that future—and placing itself at the center of it.

Get in touch with our MarTech Experts.

Your Home TV and Epype Join Forces to Simplify Mobile Content Sharing and Boost Viewer Reach

Your Home TV, the fast-growing OTT network known for accessible, family-friendly content, has announced a strategic partnership with Epype, a mobile-first digital engagement platform designed to simplify and amplify brand and content connectivity. The goal? To make mobile sharing as seamless as a tap—literally.

The collaboration gives Your Home TV’s content creators, brands, and marketers a powerful tool to instantly share their streaming programs, ecommerce links, offers, and contact information without the friction of traditional apps or multi-platform clutter.

“We’re introducing a streamlined solution that allows businesses to connect with customers and distribute content seamlessly,” said Sean Stockell, CEO of Your Home Digital. “That’s the genius behind Epype.”

One Tap to Share It All

Epype acts like a digital Swiss army knife—packaging images, offers, videos, social handles, and ecommerce links into one shareable mobile interface. For content creators and media partners on Your Home TV, that means their shows and promotions can now be shared instantly to audiences across the globe with a single tap—no apps, no downloads, just direct digital engagement.

This is a timely solution for brands and content distributors grappling with the fragmentation of digital platforms and the overhead of maintaining multiple engagement tools. By offering a centralized, no-code way to promote programs and offers across mobile, Epype removes complexity while maximizing reach.

“Businesses are overwhelmed by platform overload,” Stockell added. “With Epype, we’ve centralized the process and accelerated mobile sharing for everyone on our network.”

Big Reach, Low Friction

Since its 2022 launch, Your Home TV has carved out a growing niche in the OTT space with 1,100 programs, 112 million views, and global accessibility via mobile and Roku-connected TVs. Featuring short-form content across 20+ genres—from cooking to sports—the network offers both viewers and creators a cost-effective way to produce and consume streaming entertainment.

Now, with Epype embedded into its sharing infrastructure, the platform is giving creators the distribution velocity they've needed all along.

“Epype will enable Your Home TV content creators, brands, and media partners to share programs and offers in under 30 seconds,” said Steve Eastland, CEO of Epype. “No app, no hassle—just real-time engagement.”

The Broader Implications

This move reflects a growing trend among streaming and content platforms: streamlined, app-free engagement. With audiences increasingly mobile and attention-fragmented, reducing the number of steps between discovery and action is more than convenience—it’s a competitive edge.

For marketers, sales teams, and media personalities like Xen Sams, the value is obvious.

“Epype’s intuitive, mobile-first tech stack allows us to connect across all digital touchpoints while maintaining authenticity, speed, and ROI,” said Sams, host of A Moment of Xen on iHeartMedia’s 710 WOR. “It’s a game-changer.”

Mobile Is the New Media Hub

Together, Epype and Your Home TV are capitalizing on a media reality where mobile isn’t just a channel—it’s the channel. The ability to instantly share branded content, campaigns, and direct offers—without asking users to jump through hoops—is the kind of streamlined engagement that modern marketers crave.

As Epype CEO Steve Eastland puts it:

“We started by asking, what if businesses could share news, programs, or offers instantly with vast mobile audiences? With Epype, the answer is now clear—and the results are astounding.”

Get in touch with our MarTech Experts.

DNA&STONE Grabs Ad Age Silver, Proving Bold Creative and Radical Empathy Still Win

In a landscape crowded with cookie-cutter campaigns and corporate-safe messaging, DNA&STONE is making a name for itself by refusing to flinch. The Seattle-based agency just took home Silver in Ad Age’s Small Agency Awards (Regional Northwest)—a major industry nod to its creative chops, strategic smarts, and meteoric rise just months after launching.

Formed earlier this year from the merger of two independent standouts—DNA and Little Hands of Stone—the new entity has wasted no time proving that when differences come together with purpose, magic happens. And apparently, the judges at Ad Age agree.

“Their growth strategies, smart expansion of capabilities and new-business acumen prove that these agencies are adapting and thriving,” said Judann Pollack, Executive Editor at Ad Age, capturing the spirit behind the win.

Not Just a Merger—A Movement

The DNA&STONE model is simple but powerful: go where the real emotions are. In a world of polished branding, they chase human truth—empathy over ego. It’s a risky approach, but the payoff is evident in both results and recognition.

In under a year, DNA&STONE has attracted an impressive client roster including BECU, Municipal Credit Union, Purina, Freshworks, and Providence Health. And they’re not just landing logos—they’re making work that resonates.

Campaigns That Cut Deep

Take “Aging is Life” for Aegis Living, or “Frends All Over” for Rover. These aren’t just clever taglines—they’re campaigns that sparked real conversations. Perhaps most powerful is “SCARY NOT SCARY QUESTION,” a suicide prevention initiative for Seattle Children’s Hospital that dared to ask what others wouldn’t—and saw engagement, awareness, and web traffic surge as a result.

This kind of emotional intelligence is no accident. Radical empathy is more than a talking point for DNA&STONE; it’s a core operating system.

“We aim to understand people and our clients better than anyone,” said Chris Witherspoon, Co-Founder of DNA&STONE. “We’ve always let the work speak for itself, but getting this kind of recognition from our peers is incredibly meaningful.”

More Than the Work: Building Inclusive Industry Futures

While the headlines are focused on campaigns, DNA&STONE is also shaping the industry from within. The agency is a founding board member of BLAC, a paid internship program for emerging Black creatives, and the creator of Project Violet, the ad world’s only mentorship program for LGBTQ+ talent.

These aren’t side projects—they’re central to the agency’s identity and proof that creative excellence and social responsibility can go hand in hand.

Why It Matters

DNA&STONE’s win reflects a broader trend in the industry: independent agencies with a clear point of view and authentic voice are winning big. In an era of in-housing, AI content churn, and fractional marketing leadership, brands want partners who can cut through the noise with truth, heart, and unflinching clarity.

Get in touch with our MarTech Experts.

Comviva Ushers in New Era with AI-Driven Leadership Shakeup

Comviva, a key player in digital transformation solutions for telecom and fintech, has appointed industry veteran Manish Agrawal as its new President and Chief Operating Officer (COO). The move signals a strategic push under its “Comviva 2.0” vision—focused on accelerating market growth, enhancing customer experience, and embedding AI and next-gen tech deep into its offerings.

Agrawal’s appointment comes at a pivotal moment as digital platforms battle for relevance in an AI-powered economy. He will now oversee all product units, charged with unifying Comviva’s diverse portfolio—spanning customer experience management, data monetization, and digital financial services—under a more agile and intelligent operational model.

“Manish brings transformative leadership and deep domain expertise that align with our vision for customer-centric, AI-first innovation,” said Rajesh Chandiramani, Managing Director at Comviva.

AI-First, SaaS-Ready: The New Comviva Playbook

Agrawal’s mandate is clear: pivot Comviva’s core platforms toward AI-first and SaaS-ready architectures that can scale across industries and geographies. With agentic AI and automation rapidly reshaping enterprise software, Comviva is doubling down on cross-functional synergy to keep pace with market demands and client expectations.

The leadership shakeup also points to an evolving product strategy—one that emphasizes platformization, interoperability, and speed to innovation. The goal? Create smarter, more adaptive customer experiences that go beyond traditional digital transformation frameworks.

Who Is Manish Agrawal?

With 30 years of cross-industry tech experience, Agrawal has spent the last two decades at Tech Mahindra, where he held roles in business leadership, engineering, M&A, and digital consulting. Most recently, as Global Practice Head – Telecom, he helped redefine Tech Mahindra’s telecom strategy with AI-driven and SaaS-native solutions.

His background in managing large-scale transformation deals and client relationships across telecom, BFSI, and manufacturing makes him a natural fit for Comviva’s ambitions.

“Joining Comviva at this inflection point is exciting,” said Agrawal. “We aim to scale faster, innovate deeper, and deliver world-class experiences using our advanced AI and SaaS tech stack.”

What This Means for the Market

This appointment aligns with broader trends in the MarTech and fintech sectors, where AI-native platforms, data monetization, and customer experience automation are rapidly becoming table stakes. As rivals double down on similar strategies—from Salesforce’s GPT-powered tools to Adobe’s AI-infused Experience Cloud—Comviva’s move ensures it won’t be left behind in the AI arms race.

In short, Comviva is not just betting on leadership—it’s betting on transformation.

Get in touch with our MarTech Experts.

StackAdapt has become the first demand-side platform (DSP) to roll out a Snowflake Cortex-powered Native App within the Snowflake ecosystem—bringing simplified, real-time first-party data activation to marketers without the usual IT bottlenecks.

Available now in public preview on Snowflake Marketplace, StackAdapt’s new app allows marketing teams to create audience segments, retarget users, suppress converted leads, and measure campaign performance—all without moving data outside Snowflake.

This release taps into Snowflake Cortex, the AI layer within Snowflake’s platform, enabling marketers to query data using natural language, automatically identify relevant fields, and streamline campaign workflows that traditionally required manual spreadsheet handling and IT support.

“Marketers want results, not roadblocks,” said Yang Han, Co-Founder and CTO at StackAdapt. “By integrating Cortex, we’re enabling clients to turn raw tables into campaign-ready segments in minutes.”

The app’s functionality extends beyond just building audiences. Marketers can use guided workflows to automate repetitive tasks, bring together data from multiple Snowflake tables via StackAdapt Data Hub, and execute campaigns with precision—without the need for data stitching or reformatting.

The collaboration also ensures data stays within the Snowflake environment, preserving data privacy and governance standards while enabling teams to grant secure access to agency partners via StackAdapt’s API key.

“This launch showcases how the Snowflake Native App Framework can make first-party data activation fast, secure, and scalable,” said Eric Batscha, Industry Principal, Adtech at Snowflake. “StackAdapt continues to raise the bar for usability in data-driven advertising.”

For marketers in sectors like e-commerce, financial services, food and beverage, and tech, this integration promises more efficient campaign execution, deeper personalization, and improved ROI—especially in an era where privacy-compliant data activation is more important than ever.

Get in touch with our MarTech Experts.

In its sixth annual State of Sales and Marketing Report, CRM provider Pipedrive reveals a growing paradox in the sales world: while artificial intelligence is helping teams get more done, long hours aren’t translating to better results.

Based on insights from nearly 1,000 sales and marketing professionals across 85 countries, the report highlights that although 74% of AI adopters see productivity gains, only 57% of all salespeople met their quotas in 2024—a notable drop from previous years. In the U.S., that number dipped to just 45%, with small businesses faring the worst globally.

“There’s a clear disconnect between hours worked and targets hit,” said Paulo Cunha, CEO of Pipedrive. “Sales professionals are burning the candle at both ends, and it’s not paying off.”

Three-quarters of survey respondents reported working overtime—more than in the previous year—yet that extra time didn’t lead to higher performance. In fact, the report shows that those with better work-life balance achieved better results. Sales professionals working four-day weeks were 8% more likely to hit their quotas and reported the highest satisfaction scores.

Gen Z Leading a Healthier Shift
The trend may be generational. Respondents aged 18–25 were the least likely to work overtime, suggesting that younger professionals are drawing stronger boundaries around work hours—and benefitting from it. This group also showed a greater openness to AI tools, seeing them as a means to reclaim time and avoid burnout.

AI: High Impact, Low Adoption
AI adoption remains a bright spot—but not yet widespread. Only 37% of sales professionals and 41% of marketers reported using AI in their daily workflows. Among those who have embraced it, 67% say it saves them 2–5 hours each week. Yet concerns persist: 60% of respondents fear AI could threaten jobs, and 35–40% cited data security as a top barrier.

Despite these concerns, over half (53%) agree that better training could ease anxieties and accelerate responsible adoption.

While AI continues to prove its value in improving efficiency, Pipedrive’s findings reinforce a larger truth: sustainable work models—not longer hours—are the real catalyst for better sales outcomes. For leaders navigating sales strategy in 2025, prioritizing wellbeing alongside tech adoption may be the smarter long game.

Get in touch with our MarTech Experts.

ADELE, formerly known as Adele Creative, has officially relaunched as a full-service marketing, communications, and branding firm, marking a new chapter in its 10+ year legacy. With offices in Tallahassee, Florida, and Thomasville, Georgia, the firm unveiled an expanded strategic portfolio and a sharpened focus on brand legacy management.

The transition from Adele Creative to ADELE represents more than a name change—it’s a signal of deeper purpose. "The name ‘ADELE’ is derived from adal, meaning noble. That principle drives our mission—to promote, protect, and preserve the brand legacy of every client we serve,” said Lauren Wootton, founder and CEO.

Over the past decade, the agency has been instrumental in helping hundreds of organizations develop compelling creative, launch marketing campaigns, and build enduring brand identities. With the rebrand, ADELE deepens its consulting capabilities, now offering integrated marketing communications, strategic advisory, and brand storytelling aligned with long-term business growth.

Leadership Expansion Targets Scalable Strategy

To support this evolution, ADELE has appointed Valerie Wickboldt as Chief Strategy Officer. A seasoned marketing and communications executive, Wickboldt brings nearly 20 years of cross-sector experience, including leadership roles in nonprofit, healthcare, government, and association sectors.

"Valerie’s track record of guiding organizations through complex communications challenges and delivering measurable results made her an ideal fit,” said Wootton. “She brings a strategic lens that will elevate how we support our clients across sectors.”

Wickboldt is a Florida State University alumna, Leadership Florida lifetime member, and an active leader in the state’s civic and professional communities. Her accolades include FPRA Image Awards, News Service of Florida’s “40 Under 40,” and recognition by INFLUENCE magazine as one of Florida’s “Great Communicators.”

New Team Promotions Expand Core Capabilities

Alongside Wickboldt’s appointment, ADELE announced key internal promotions and new advisory roles to support its expanded mission:

• Joshwa Copeland, promoted to Director of Accounts

• Ben Fairbrother, PMP, named Emergency Management and Response Advisor

• Dr. Israel Wootton, Board-Certified Emergency Medicine Physician, joins as Healthcare and Emergency Management Advisor

• Shea Davenport, appointed as Content Manager

These updates bolster ADELE’s ability to deliver full-spectrum brand strategy services with sector-specific expertise in healthcare, emergency management, and crisis communications.

Get in touch with our MarTech Experts.