LG Ad Solutions, a global force in connected TV (CTV) and cross-screen advertising, has unveiled its latest annual insights report, “The Big Shift 2025.” Now in its fourth year, the study provides deep insights into changing viewer behaviors, platform engagement trends, and emerging opportunities for advertisers on the largest screen in the home.

The connected TV experience is no longer about passive entertainment. Consumers are now leveraging their TV's home screen for interactive content discovery, shopping, cloud gaming, and more—transforming it into a dynamic hub that blends entertainment with digital lifestyle experiences. For advertisers, this evolution signals a new frontier for meaningful engagement across entertainment, commerce, and multi-device interactions.

The TV Home Screen as a Digital Launchpad

The TV home screen has transitioned from a static menu to an interactive engagement platform:

• Cloud Gaming: 46% of viewers engage with gaming hubs directly from their TV.

• On-Screen Shopping: 44% use the TV to browse or initiate retail interactions.

• Content Discovery: Viewers now spend nearly 10 minutes navigating from power-on to content selection—one-third of that time is spent on the LG Home Screen.

“Today’s TV home screen is a launchpad for immersive entertainment, interactive experiences, and increasingly, retail,” said Tony Marlow, CMO at LG Ad Solutions. “It’s where entertainment and commerce converge—presenting an unmatched opportunity for advertisers.”

CTV Advertising Drives Measurable Consumer Action

CTV ads are no longer just about awareness—they directly influence consumer behavior:

• 39% of viewers searched online for a product after seeing a CTV ad.

• 38% visited a brand’s website.

• 21% made a purchase.

• 19% visited a physical store.

This highlights CTV’s growing role as a performance marketing channel, capable of guiding audiences from awareness to action in a single viewing session.

Economic Pressures Drive the Shift to Ad-Supported Streaming

As subscription fatigue grows, free ad-supported TV (FAST) continues to gain traction:

• 36% of CTV viewers canceled at least one paid streaming service in the past year.

• 67% now prefer ad-supported content.

• 24% plan to add a FAST service in the next 12 months.

This shift is creating new inventory and engagement opportunities for advertisers who want to scale reach cost-effectively in an increasingly fragmented media landscape.

Multitasking & Cross-Screen Engagement: The New Normal

The living room is no longer a single-screen environment. CTV viewers are actively engaging with multiple devices while watching content:

• 95% multitask while watching TV.

• 26% are always multitasking—up 8% from the previous year.

• Activities include:

  • Messaging (62%)

  • Browsing social media (54%)

  • Gaming (47%)

  • Shopping online (44%)

  • Streaming additional content (24%)

This behavior opens the door to cross-screen advertising strategies, allowing brands to create synchronized, immersive experiences across TV, mobile, and web platforms.

Implications for Brands and Marketers

The findings from The Big Shift 2025 point to a fundamental evolution in the role of connected TV:

• CTV is no longer passive: It’s an interactive, performance-driven channel for entertainment, shopping, and brand engagement.

• Ad experiences must evolve: Creative strategies should reflect consumer behavior—blending interactivity, utility, and real-time personalization.

• Cross-screen synergy is essential: Campaigns that coordinate across TV, mobile, and web will have the greatest impact in a multitasking, multi-device world.

Advertisers who adapt to these shifts will not only capture attention but also drive action at every stage of the customer journey—from discovery to purchase.

The Big Shift 2025 confirms that the CTV landscape is undergoing a dramatic transformation, driven by consumer demand for more interactive and personalized experiences. As connected TVs become central hubs for entertainment, commerce, and multi-device interaction, the opportunities for advertisers to engage, influence, and convert are more powerful than ever.

For brands that understand and embrace this shift, CTV offers a unique advantage—one that bridges storytelling, commerce, and performance at the heart of the digital home.

10Fold, a leading B2B Deep Tech integrated PR and digital communications agency, has released its latest report, 2025 U.S. Marketing Budgets Update: The CMO Wake-Up Call. This comprehensive study, based on a survey of 125 U.S.-based B2B marketing executives, uncovers critical insights into how AI and automation are influencing marketing budgets, staffing decisions, and overall performance goals.

As AI-driven transformation accelerates across industries, CMOs are reevaluating their strategies—balancing the pressure to grow with the reality of adopting new technologies. The study highlights a shift away from blanket growth towards a more performance-based, disciplined approach, with AI playing a central role in these changes. The findings also reveal the challenges B2B marketers face as they align their budgets with ROI-driven activities.

Bigger Budgets, Lower Expectations

Despite 56% of companies reporting an increase in their marketing budgets for 2025, the growth was typically modest, often under 20%. However, this boost in budget was not accompanied by a corresponding rise in KPI expectations. In fact, only 47% of marketers raised their KPI goals, while a majority (52%) either kept expectations flat or reduced them.

The trend points to a cautious and disciplined approach in marketing, with CMOs focusing on more targeted, measurable investments, particularly in AI and automation.

“The 2025 findings reveal a more cautious, disciplined approach to growth,” said Susan Thomas, CEO of 10Fold. “Organizations are investing in AI, but there’s a clear understanding that the systems need time to produce measurable results.”

AI's Dual Role: Growth Enabler vs. Cost Cutter

AI continues to disrupt the B2B marketing landscape, but CMOs are divided on how it affects their budgets. According to the report:

• 46% of companies cited AI as a reason for increasing their marketing budgets.

• 30% of companies pointed to AI as a reason for reducing budgets.

The impact of AI on internal staffing and agency relationships is also mixed. Among organizations using AI:

• 42% expanded internal teams due to AI-driven efficiencies.

• 27% reduced staff as a result of automation.

Additionally, 42% of CMOs reported an increase in agency spending due to AI-driven needs, signaling a growing reliance on external expertise to integrate AI solutions.

Notably, enterprise software companies and the cybersecurity sector led the charge in AI investments, with 65% increasing internal teams and 61% raising agency budgets.

Sales Tools: Top Priority but Low ROI

When it comes to sales enablement tools, they were the top investment priority for 77% of marketers. However, despite the high investment:

• Only 7% of respondents reported high ROI from these tools.

This disconnect between budget allocation and tangible business results is evident, leading many marketers to reconsider their strategies.

In contrast, smaller, targeted efforts like website predictive tools, social influencer programs, and content development were seen to offer higher ROI:

• 20% of respondents saw high ROI from predictive website tools.

• 17% found social influencer programs to be highly effective.

• 16% saw strong results from content development for ideal customer profiles (ICPs).

This highlights a shift towards more personalized, ROI-driven initiatives rather than broad sales-enablement programs.

Rebalancing Marketing Spend: Analyst Services Decline, Regional Events Rise

Another significant finding in the report is the decline of traditional brand awareness strategies:

• 46% of marketers reported zero spend on analyst programs.

• 42% cut back on thought leadership programs.

In place of these initiatives, CMOs are doubling down on measurable, ROI-driven activities, such as:

• Regional events (58%).

• Automation tools (56%).

• Organic social media (56%).

This trend suggests a shift away from traditional, awareness-based marketing and towards activities that offer more immediate and measurable engagement.

LinkedIn Dominates and Smaller Companies Take Bigger Risks

In the B2B marketing world, LinkedIn remains the dominant platform, with 83% of respondents naming it as their top platform. In contrast, only 17% favored X (formerly Twitter).

Additionally, smaller companies are increasingly taking bolder marketing risks:

• 59% of businesses with less than $10 million in revenue increased their marketing spend in 2025.

Regional events have gained significant traction, with 58% of respondents prioritizing smaller, targeted events over large-scale trade shows (48%). This signals a trend towards more focused, community-building engagements.

The 2025 U.S. Marketing Budgets Update from 10Fold underscores a pivotal moment for B2B marketers as they navigate the challenges and opportunities presented by AI, automation, and shifting customer expectations. While marketing budgets are increasing for many, the focus is on performance-driven investments that promise more immediate, quantifiable outcomes.

With AI continuing to disrupt operations, marketers are balancing the need for growth with the understanding that new technologies take time to yield results. The report also reveals a shift away from traditional marketing tactics towards data-driven activities, including regional events, social media, and predictive tools—all in pursuit of stronger customer engagement and higher ROI.

As B2B marketers continue to adapt to these changes, embracing a more disciplined and targeted approach will be key to staying competitive in the evolving landscape of 2025.

RRD, a leader in marketing and communication solutions, has introduced Iridio, a unified marketing solutions partner designed to address the increasingly complex and fragmented marketing landscape. As brands and CMOs face mounting pressure to streamline their efforts, Iridio offers a composable service stack that ranges from single-channel support to fully integrated marketing campaigns. This innovative platform aims to simplify the marketing execution process and drive meaningful, measurable outcomes.

Iridio's solution comes at a time when 96% of Chief Marketing Officers (CMOs) report managing up to 20 fragmented vendors, leading to inefficiencies and complexities in their marketing workflows. By bringing together strategy, creative services, technology, data analytics, and media execution under one roof, Iridio enables marketers to focus on driving impactful campaigns without the chaos of coordinating multiple agencies and platforms.

Addressing the Complexities of Modern Marketing

The role of the modern CMO is rapidly evolving. Today’s CMO must be not only a marketer but also a brand builder, technologist, and data expert. The growing complexity of the marketing ecosystem, with its need for sophisticated technologies and multiple vendor relationships, often leaves CMOs overwhelmed. Iridio aims to solve this issue by consolidating key marketing functions into a single unified service provider.

“The modern CMO wears many hats — marketer, brand builder, technologist and data expert," said Andy Johnson, Senior Vice President and Head of Iridio. "They also juggle siloed agencies and vendors. Iridio cuts through the complexity and chaos, bringing together all the core elements under one unified team.”

Iridio is designed to address this need for simplicity and efficiency by acting as a one-stop solution for CMOs, empowering them to move faster, scale smarter, and create high-impact campaigns with a seamless experience.

Iridio's Composable Service Stack

Iridio’s composable service stack is the core of its solution, providing flexibility for businesses of all sizes. The service stack is designed to support everything from individual marketing functions to end-to-end integrated campaigns. Here’s a breakdown of the key components of Iridio’s service offering:

1. Strategy: Business-Driven Marketing Consulting

Iridio starts with a comprehensive strategy that focuses on aligning marketing efforts with business objectives. This includes consulting services to help brands refine their marketing strategies, prioritize goals, and maximize ROI. Iridio’s strategic approach ensures that every campaign has a clear purpose and measurable goals.

2. Creative Services: Personalized, High-Impact Content

Creative services are at the heart of Iridio’s offerings. The platform delivers highly personalized marketing content and creative assets that resonate with audiences. This includes branding, user interface (UI) and user experience (UX) design, video production, photography, and editorial services. Iridio’s team works to produce engaging content that reflects the brand’s identity while driving consumer engagement.

3. Technology: Cutting-Edge, Proprietary Solutions

Iridio harnesses patented and proprietary technologies that span digital advertising, one-to-one marketing, data management, and creative development. Leveraging cloud-native architectures, AI, and automation, Iridio’s technology stack is designed to help brands run more efficient and scalable campaigns, providing actionable insights in real time and enabling smarter decision-making.

4. Data and Analytics: Real-Time Insights and Actionable Recommendations

Data and analytics are key to Iridio’s effectiveness. The platform offers real-time insights that allow brands to measure the performance of their marketing efforts and make data-driven decisions. Iridio’s analytics capabilities help brands enhance customer engagement and optimize their strategies based on measurable results.

5. Media Execution: Omnichannel Activation and Measurement

Iridio’s media execution services cover media strategy, planning, buying, placement, and measurement. These services support content distribution across omnichannel platforms and ensure that marketing messages reach the right audience at the right time. Iridio helps brands track performance and make adjustments to improve campaign effectiveness.

Serving Diverse Industries and Global Reach

Iridio supports clients across various industries, including retail, healthcare, and financial services. With a diverse portfolio of clients, Iridio brings its expertise to organizations looking to streamline their marketing efforts and amplify their brand impact.

In addition to its industry-specific services, Iridio is backed by RRD’s global expertise and resources. With a team of over 3,000 members spread across North America, Europe, the Middle East, Africa, and Asia-Pacific, Iridio has the reach and capabilities to support brands on a global scale. Whether businesses are looking to enhance localized efforts or scale campaigns globally, Iridio provides the support needed to drive success.

Iridio from RRD represents a game-changing solution for marketers seeking to simplify their marketing operations while maximizing impact. By offering a flexible, composable service stack that integrates strategy, creative services, technology, data, and media execution, Iridio allows CMOs to focus on the outcomes that matter most—delivering meaningful results without the complexity of managing multiple vendors.

In an increasingly fragmented marketing landscape, Iridio’s unified approach offers a streamlined and efficient alternative, helping brands to navigate challenges and unlock new opportunities for growth. With its global reach, deep expertise, and cutting-edge technology, Iridio is well-positioned to empower brands to scale smarter and perform faster.

Marketing Architects, a leading TV advertising agency, has unveiled its groundbreaking advancements in generative AI for creative video production. In collaboration with their product development incubator, Misfits & Machines, the agency has pioneered the use of LoRA (Low-Rank Adaptation) technology—a powerful method that enables the creation of highly specialized AI models without requiring massive computational resources.

By leveraging this innovative approach, Marketing Architects allows brands to generate high-quality video content that maintains brand consistency, offering advertisers greater creative control and significantly reducing traditional production timelines.

The Role of LoRA in Solving AI Video Production Challenges

AI-generated video content has often faced hurdles in ensuring brand consistency, especially for complex products and logos. Previous attempts at AI-driven video production often lacked the fine-tuned control needed to maintain a brand’s aesthetic integrity. The introduction of LoRA technology addresses this issue by enabling the creation of specialized AI models trained on carefully curated datasets. These datasets capture brand-specific aesthetics, product details, and artistic styles, resulting in videos that feel custom-shot for each brand.

Rob DeMars, Chief Product Architect at Misfits & Machines, highlights the impact of LoRA technology, saying:
“Traditional video production gets bottlenecked by scheduling, shooting, and post-production. Brands will soon be able to generate high-quality content on-demand, while keeping complete control over their creative identity. This is the future of shootless video production, and our applications tackle challenges that off-the-shelf AI video tools can't yet handle.”

Benefits of AI-Generated Video with LoRA Technology

The incorporation of LoRA technology into TV advertising production provides several significant advantages:

1. Faster Production Timelines

Traditional video production can be a slow process, but with AI-driven solutions, brands can now produce videos on-demand without the lengthy wait times for shoots, edits, and post-production.

2. Enhanced Brand Consistency

With LoRA’s ability to capture specific brand characteristics, AI-generated videos align perfectly with the brand’s voice, aesthetic, and style, maintaining consistency across all visual elements.

3. On-Demand Creative Variants

Brands can now create seasonal and regional video variants without additional shoots, enabling them to quickly adapt to different markets or change messaging according to specific needs.

4. New Creative Possibilities

From stylized brand storytelling to hyper-personalized video ads, generative AI opens new doors for creative experimentation, allowing brands to explore innovative formats and content that resonate deeply with their audiences.

Addressing Longstanding Pain Points in TV Advertising

The traditional video production model in advertising has been unchanged for decades, and it often brings about challenges such as limited testing opportunities, the inability to quickly create creative variants, and high production costs. According to Angela Voss, CEO at Marketing Architects:

"The traditional production model hasn’t fundamentally changed across the ad industry in decades. We’ve watched advertisers struggle with the same pain points—limited testing opportunities, inability to quickly create creative variants, and budget constraints. Our work with generative AI, along with our all-inclusive approach to TV advertising, actively solves these issues."

By utilizing AI-powered solutions like LoRA, Marketing Architects and Misfits & Machines address these challenges head-on, enabling brands to overcome traditional advertising limitations and accelerate their ability to engage customers.

The Future of TV Advertising with Generative AI

As AI technology continues to advance, its role in TV advertising will expand, ushering in a new era of dynamic and customizable video content. Brands are set to benefit from:

• Faster production timelines, without compromising quality.

• The ability to create tailored versions of ads based on specific needs, like geography or seasonality.

• More creative freedom with the ability to develop hyper-targeted and highly personalized ads for different audiences.

Marketing Architects and Misfits & Machines are at the forefront of the generative AI revolution in TV advertising. Their work with LoRA technology marks a pivotal moment in the evolution of video production, empowering brands to create high-quality content faster while maintaining full creative control. This shift promises to streamline processes, enhance brand consistency, and provide advertisers with the tools they need to adapt to the rapidly changing demands of modern audiences.

As the future of advertising becomes increasingly AI-driven, Marketing Architects and Misfits & Machines are poised to lead the charge in transforming how brands produce and deliver TV content.

In a significant shift marking the convergence of marketing technology and artificial intelligence (AI), Springbot has announced its relaunch as a unified marketing and sales enablement platform. After 12 years in the e-commerce automation space, Springbot is moving beyond its original focus on marketing automation for online retailers. The company has restructured its offerings into three key divisions, each leveraging AI to address distinct business growth challenges.

Now headquartered in Charleston, South Carolina, after relocating from Atlanta, Springbot aims to help businesses streamline their go-to-market strategies, accelerate growth, and enhance profitability using data-driven insights.

Springbot’s New Structure: Three AI-Powered Divisions

The new Springbot business structure includes three interconnected divisions, each powered by AI to optimize different aspects of marketing and sales:

1. Springbot Send: AI-Enhanced Email Marketing

Building on Springbot's legacy automation platform, Springbot Send integrates AI into email marketing to create personalized, data-driven campaigns that drive customer engagement and conversions.

2. Springbot Studio: Digital Transformation and Branding

Springbot Studio offers a comprehensive range of services, including digital transformation and branding solutions. This division helps businesses craft impactful marketing strategies and develop a distinctive brand identity that resonates with target audiences.

3. Springbot Labs: AI Workflow Automation

Designed to improve operational efficiency, Springbot Labs focuses on AI workflow automation, enabling businesses to scale their operations and drive consistent revenue growth by eliminating bottlenecks and inefficiencies in the sales process.

These three divisions work in tandem to provide businesses with a holistic approach to marketing and sales enablement, tailored to their specific needs and growth objectives.

Leadership and Expansion

Under the leadership of Marc Pickren, CEO and majority owner of Springbot, the company has made significant strides in aligning its strategic vision with market demands. Pickren, who brings years of experience in the marketing technology sector, has handpicked an executive team with expertise in revenue operations, sales strategy, technology integration, and creative design.

“We’re building a company that’s faster than the market,” said Marc Pickren. “When businesses struggle, it doesn’t just impact the bottom line—it affects families, communities, and the broader economic fabric. We want to help businesses strategically go to market seamlessly and faster with data-driven metrics that yield revenue and positively impact the bottom line.”

Industry Response and Market Demand

Industry analysts note that Springbot's shift to an integrated platform comes at a time when businesses are increasingly seeking solutions that combine marketing automation with broader operational efficiencies. Springbot’s restructuring positions the company as a leader in this space, offering a comprehensive solution for businesses looking to integrate AI into their marketing and sales strategies.

With a proven track record of success, Springbot has served over 22,000 subscribers through its e-commerce marketing automation services. The company has also partnered with more than 300 mid-market and enterprise brands and executed over 35,000 digital campaigns. Case studies and client success stories can now be found on Springbot’s newly redesigned website, springbot.com.

Growth and Future Plans

Springbot reports that it is debt-free and profitable within just two months of launching its new business model. With this early success, the company has ambitious plans for future growth, including expansion beyond its current headquarters in Charleston, South Carolina, and a satellite office in Austin, Texas.

This expansion reflects the company’s confidence in its new business model and the growing demand for AI-powered marketing and sales solutions.

Springbot’s relaunch as a unified marketing and sales enablement platform marks a significant milestone in the convergence of AI and marketing technology. By leveraging AI across its three divisions—Springbot Send, Springbot Studio, and Springbot Labs—the company is empowering businesses to enhance their marketing efforts, drive consistent revenue growth, and optimize operations.

With its experienced leadership team, strong client base, and innovative solutions, Springbot is poised to be a major player in the evolving world of AI-driven marketing and sales enablement.

Content Digital Agency (CDA) is excited to announce its partnership with Sungrow Europe, the leader in photovoltaic (PV) inverter shipments globally, to handle digital media activations across more than 20 countries in the European region. With Sungrow holding the top spot in the industry according to S&P Global Commodity Insights, the partnership will focus on amplifying Sungrow’s brand presence and delivering targeted digital marketing campaigns in the renewable energy sector.

Sungrow’s Commitment to Innovation and Sustainability

As the global No.1 PV inverter provider, Sungrow is at the forefront of driving innovation and promoting sustainability within the renewable energy sector. The company’s products are central to advancing clean energy solutions, and through this collaboration, Sungrow Europe aims to further solidify its leadership in the European market by enhancing its digital presence and delivering its brand messaging to a broader audience.

The Role of Content Digital Agency

Under this new partnership, Content Digital Agency will execute strategic digital marketing campaigns to elevate Sungrow’s messaging and brand values across the European market. The agency’s role is critical in helping Sungrow achieve its marketing objectives by ensuring targeted outreach and enhanced engagement across multiple digital platforms in over 20 countries.

“We are excited to partner with Content Digital Agency to strengthen our digital presence in the European market,” said Zaid Basheer, Senior Digital Marketing Manager at Sungrow Europe. “Their expertise in digital marketing will help us communicate our brand values and solutions effectively to our target audience, driving the growth of our presence in the renewable energy space.”

Agency Expertise and Impact

“We are thrilled to partner with Sungrow Europe,” said Zubin Nalawalla, Founder of Content Digital Agency. “Our team is dedicated to delivering innovative and results-driven digital solutions that align with Sungrow’s marketing objectives. We look forward to supporting their continued success and growth in the renewable energy sector.”

The partnership began with a pilot campaign, which was met with strong results and has now evolved into a full-fledged collaboration, highlighting the agency’s capabilities in delivering impactful marketing solutions.

“This association is a testament to our agency’s expertise in delivering effective results,” said Rayo Sarkari, Chief Communications Officer at Content Digital Agency. “We are proud to play a role in supporting Sungrow’s digital media strategy and helping them reach new heights in the European market.”

This partnership between Content Digital Agency and Sungrow Europe is set to strengthen the brand’s position in the European renewable energy market through targeted and innovative digital media activations. With a focus on sustainability and innovation, the collaboration will support Sungrow’s efforts in promoting clean energy solutions across multiple regions, while further establishing Content Digital Agency as a leader in delivering impactful digital marketing strategies.

The Vanella Group, Inc., a leader in B2B enterprise technology business development, has launched its innovative Framework of Access™—a cutting-edge model engineered to place sales professionals in front of the right decision-makers at the right time, with the right message. Powered by AI-driven dialers, adaptive workflows, and behavioral timing intelligence, the Framework of Access™ represents a new standard in outbound sales development, providing sales teams with smarter, more efficient tools for engagement.

Addressing the Challenges of Outbound Engagement

The launch of Framework of Access™ comes at a pivotal time when outbound sales efforts are facing significant challenges. C-level executives, CMOs, Partner Executives, and Sales VPs have consistently identified issues such as overwhelmed buyers, low-value outreach, and shrinking marketing budgets. Through extensive research and direct engagement, The Vanella Group recognized the need for a more strategic, signal-driven approach to outbound sales—a need now met with their new offering.

Features of the Framework of Access™

MariAnne Vanella, CEO of The Vanella Group, explains, “We’ve re-engineered the early stages of the sales cycle into a strategic asset. This is more than a dialer or a script; it’s a system that earns access, builds executive-level trust, and moves conversations from transactional to transformational.”

The Framework of Access™ includes several key features:

• AI-Powered Dialers: These dialers optimize contact windows and delivery based on live behavioral data, ensuring the right message reaches the right person at the most opportune time.

• Dynamic Workflow Automation: The system adapts to each conversation outcome, building a knowledge base that helps sales teams take more precise actions moving forward.

• Persona-Mapped Messaging: Messaging is tailored based on behavioral models, allowing it to resonate across different cognitive profiles, making communication more impactful.

• Real-Time Buy-Cycle Awareness: This feature identifies critical inflection points in the sales process, helping sales teams to focus on moments when conversion is most likely.

Impact on Sales Teams and Enterprise Development

The Framework of Access™ is already delivering strong results for enterprise B2B sales teams. These teams are reporting improvements in pipeline quality, more meaningful meetings, and deeper influence in the early stages of the decision-making process—outcomes that traditional Sales Development Representative (SDR) models often fail to achieve.

Shifting from a Numbers Game to a Discipline

MariAnne Vanella concludes, “Today’s outbound programs often miss the mark by treating executive access as a numbers game. We treat it as a discipline. This model is the culmination of what actually works in enterprise sales development, now enhanced with AI to scale precision without losing fluency.”

By leveraging AI to power its workflows and processes, The Vanella Group is setting a new benchmark for B2B sales development, ensuring that sales teams are not just reaching more decision-makers, but reaching them more effectively and efficiently.

The Framework of Access™ is a breakthrough solution for enterprise B2B sales teams, addressing the longstanding challenges of outbound engagement. With its combination of AI-powered tools, dynamic workflows, and persona-targeted messaging, The Vanella Group has redefined what success looks like in sales development—helping companies build better pipelines, establish deeper trust, and ultimately drive transformational results.

COMMS/NATION LLC, a creative marketing agency known for its nationwide hustle, is bringing its expertise to Tucson, Arizona, with the launch of its new Rooted in Tucson campaign. Running from April 17, 2025, to May 1, 2025, this limited-time marketing and branding promotion is designed to help local small businesses sharpen their messaging, refresh their visuals, and boost their visibility in the Southern Arizona market.

Affordable Marketing Packages for Tucson’s Small Businesses

The Rooted in Tucson campaign offers three exclusive, competitively priced packages starting at just $595, tailored to help entrepreneurs, shop owners, and service providers enhance their branding and outreach. These packages are designed to support businesses as they prepare for a busy season of local, regional, and nationwide networking events, pitch opportunities, and meetings.

With National Small Business Week and Small Business Month approaching, this promotional offer provides an ideal opportunity for local business owners to refine their presence before the networking season begins.

A Campaign Built for Tucson’s Bold Business Community

“We’re here to root for Tucson’s small businesses,” says Andréa M. Garcia, Co-Founder and CEO of COMMS/NATION. “Having moved from NYC, we’ve spent the last six months immersing ourselves in Tucson’s vibrant community. The city is bold, beautiful, and filled with potential—and so are its entrepreneurs. This campaign is for anyone ready to grow their business with clarity and confidence.”

Tucson offers access to over one million potential customers, not to mention the global reach available online. With the right branding and strategy, local businesses can expand their market share and position themselves as major players.

Targeted Solutions for Tucson’s Diverse Sectors

The Rooted in Tucson promotion is available to a limited number of businesses across 10 key local sectors, including:

• Health & Wellness

• Tourism & Adventure

• Sports & Live Entertainment

• Finance & Banking

• Automotive

• Antiques & Second-Hand Market

Each package combines strategic guidance with affordable agency-level support, whether it's refining a business’s messaging, elevating visual designs, sharpening brand identity, or equipping business owners with the necessary PR tools. In-person sessions are available in Tucson, and virtual consultations can be scheduled by request.

Bold Branding for Tucson’s Unique Business Landscape

As Andréa Garcia puts it, “Tucson doesn’t do subtle—and neither should your brand.” The Rooted in Tucson campaign is designed to help local businesses stand out with powerful branding strategies that resonate with Tucson's dynamic market. Whether you're looking to refresh your visual identity or ensure your message reaches the right audience, COMMS/NATION has the tools to help your brand grow with boldness and confidence.

With COMMS/NATION LLC bringing their creative marketing expertise to Tucson, the Rooted in Tucson promotion offers small businesses an affordable opportunity to elevate their marketing efforts. This is a limited-time offer, so local businesses in need of a brand refresh should take advantage of this chance to sharpen their messaging and expand their visibility in the market.