Mediaocean has successfully acquired Innovid, merging it with Flashtalking to establish a leading independent ad tech platform. The combined entity empowers brands, agencies, and publishers with greater control, transparency, and intelligence across CTV, digital, social, and linear channels.

Seamless Omnichannel Ad Tech – Independent ad serving, creative personalization, and measurement in one platform.
AI-Powered Optimization – Real-time data-driven insights for efficient and effective campaign performance.
Freedom from Walled Gardens – A transparent, scalable alternative to big-tech solutions.

"This is a defining moment for our industry, giving advertisers the control they deserve over their media investments," said Bill Wise, Co-Founder & CEO of Mediaocean.

Driving Innovation & Advertiser Control

Zvika Netter (CEO, Innovid) will lead the combined entity, reporting to Bill Wise and joining Mediaocean’s Board.
Grant Parker (former Flashtalking head) is now President of the new entity.

"For too long, advertisers have been constrained by restrictive tech and limited transparency. We’re changing that by offering an unbiased global platform that puts brands and agencies back in control," said Netter.

With this acquisition, Mediaocean strengthens its commitment to an open, independent, and innovation-driven advertising ecosystem.