In the battle to turn data into decisions, Domo is enlisting reinforcements. The AI and data products company has struck a strategic partnership with Altis Consulting, a leading analytics consultancy in Australia, New Zealand, and the UK. The goal: blend Domo’s AI-driven platform with Altis’ industry expertise to deliver smarter, faster, and more actionable insights for enterprise customers.

To kick things off, Domo is rolling out three joint market campaigns, with Altis serving as its preferred strategic systems integrator (SI) for workshops and services. The collaboration positions Domo as not just another analytics tool, but a partner capable of driving measurable business outcomes in a region hungry for AI-driven transformation.

From Dashboards to Decisions

The partnership goes beyond shiny dashboards. By integrating Domo’s AI and analytics platform, Snowflake’s cloud capabilities, and Altis’ consulting know-how, enterprises get an end-to-end solution that moves data from static reports to living, breathing intelligence.

Think less about historical charts and more about AI agents scanning live data, spotting risks, surfacing opportunities, and recommending the next best action in real time. For data teams under pressure to deliver immediate value, that could be the difference between reacting late and acting strategically.

Voices From the Partnership

“Data without insight is just data. The power comes from the narratives hidden within it,” said Katrina Pilcher, Chief Commercial Officer at Altis. “By combining Domo’s AI capabilities with our industry expertise, we can help businesses unlock that potential and transform how they interact with their data.”

For Domo, the move is about pairing technology with trust. “Data teams are under pressure to deliver faster insights and measurable impact,” said Lex Feltham, Director of Partner Sales, APAC at Domo. “Working with Altis ensures that organizations get both the platform innovation and the domain expertise needed to turn data into competitive advantage.”

The Bigger Picture

This deal comes as enterprises worldwide wrestle with data overload and rising expectations for AI-driven insights. Competitors like Tableau, Qlik, and Microsoft Power BI are expanding their AI integrations, but Domo is leaning into partnership-driven strategy—making sure its tech is paired with localized expertise to increase adoption and impact.

The combination of platform, consulting, and cloud could help Domo carve out a stronger position in the crowded analytics market. For customers, the promise is simple: stop drowning in dashboards and start making decisions that matter.

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For years, B2B marketers have chased a dream that never quite worked: personalized email outreach at scale. Most solutions either automated generic blasts or required painstaking manual work that never lived up to the promise.

Now 6sense, the self-styled agent-powered revenue marketing platform, says it’s cracked the code. With the launch of AI Email, the company is rolling out a reimagined email product powered by intelligent, persona-driven agents that handle the entire lifecycle—from writing to follow-ups to routing leads—without human intervention.

“Instead of forcing teams to choose between scale and personalization, we’ve built a product that delivers both,” said Kirill Popov, Sr. Director of Product Management at 6sense.

What’s New in AI Email

The Summer 2025 release adds a slate of features designed to reduce manual effort and boost conversion velocity:

• AI-Powered Personalization: Goes beyond token swaps like [First Name]. Agents craft unique 1:1 messages using CRM data, Signalverse™ insights, and custom prompts—targeting not just individuals but entire buying groups.

• Native Email Provider: An enterprise-grade sending backbone that improves deliverability and removes third-party sending limits or compliance headaches.

• Custom Agent Hours & Handoff Logic: Configure agents to work weekends, after-hours, or on demand. Leads can be routed to the right rep based on role, region, or other predefined rules.

The vision: a fully automated workflow where one prompt can kick off a campaign that ends in a sales-qualified lead.

Customers Already Buying In

Early adopters like Marigold are touting the results. “With 6sense AI Email Agents, we’ve scaled personalized outreach, generated a 7x increase in pre-funnel conversion, and reduced ad spend—without sacrificing quality,” said CMO Ashley Deibert.

That’s the kind of ROI that resonates for marketing teams under pressure to prove impact while budgets tighten.

Bigger Picture: The Agentic Era

6sense isn’t alone in betting big on AI-driven outreach. Startups and incumbents alike—from Outreach.io to HubSpot—are exploring how generative AI can lighten the load of outbound campaigns. But 6sense is trying to differentiate with a Signalverse™-driven approach, combining real-time intent signals with CRM data to shape every message.

If it works, 6sense could move B2B email from being a high-volume guessing game into something closer to one-to-one selling—without armies of SDRs behind the scenes.

Why It Matters

Email remains B2B’s workhorse channel, but inbox fatigue is real. The companies that cut through are those that feel relevant, timely, and authentic. By combining AI agents, intent data, and automation, 6sense is pitching AI Email as the next evolution of revenue marketing: faster, smarter, and more efficient pipeline creation.

The question now is whether competitors—many with entrenched footholds in sales engagement—can match that blend of personalization and automation before 6sense captures too much ground.

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In a move that signals the rising stakes in marketing analytics, Uptempo has acquired OptiMine Software, a specialist in agile marketing measurement and optimization. The deal folds OptiMine’s Marketing Mix Modeling (MMM) expertise into Uptempo’s performance platform, giving enterprise marketers sharper, faster ways to measure ROI across channels.

Why This Matters

Marketing leaders today face a messy challenge: they’re under pressure to prove ROI while wrangling exploding datasets, new AI-driven channels, and shifting consumer behavior. For years, Marketing Mix Modeling—once the domain of data scientists and spreadsheets—has been making a comeback as brands seek more accurate, privacy-friendly measurement. OptiMine has been one of the vendors leading that charge, landing recognition as a Leader in Gartner’s 2024 Magic Quadrant for MMM.

By slotting OptiMine’s analytics into its budget-first performance platform, Uptempo positions itself as a one-stop shop: managing everything from top-down budget approvals to real-time media performance tracking, with analytics woven in. That makes it harder for rivals like Nielsen or Analytic Partners, which focus more narrowly on modeling, to claim end-to-end superiority.

From Budgets to Business Impact

What sets Uptempo apart is its budget-centric design. Instead of treating spend and measurement as separate silos, it provides a unified view from compliance sign-offs all the way through campaign impact. Adding OptiMine’s MMM capabilities now lets marketing leaders not just see where the money goes, but also how effectively it works.

“Marketing leaders grapple with data overload, AI disruption, and the constant demand for proof of performance,” said Adrian Tuck, CEO of Uptempo. “By integrating OptiMine’s analytics, we’re helping enterprises manage and optimize with precision.”

OptiMine CEO Matt Voda called the acquisition a chance to unlock “significant value” for clients by embedding its analytics directly into an enterprise-scale performance platform.

Industry Context

The acquisition lands at a time when MMM is back in vogue. With third-party cookies crumbling and privacy regulations tightening, marketers are dusting off old-school statistical models—but updating them with cloud-scale data and automation. Google, Meta, and independent firms are all touting measurement solutions, but enterprises want accuracy without another dashboard. Uptempo’s bet is that marketers would rather have one platform where budgets, measurement, and optimization all live together.

If the integration clicks, Uptempo could differentiate itself as the platform that not only tracks spend, but proves its worth—an increasingly non-negotiable demand in boardrooms.

What’s Next

Both companies have signaled ongoing investment in new capabilities, with Uptempo hinting at future AI-powered enhancements. For now, the takeaway is simple: marketers who want faster, cleaner, and more actionable performance insights may find Uptempo with OptiMine analytics a compelling alternative to the patchwork of tools they’re currently juggling.

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Marketers know the pain: you spot a problem with a landing page, but fixing it means filing tickets, waiting on developers, and praying the visual editor doesn’t break the site. By the time the test is ready, the campaign has already moved on.

Amplitude wants to kill that lag. A year after launching its Web Experimentation platform, the analytics firm is rolling out four new features designed to let marketers move three times faster—and do it all without begging engineering for help.

What’s New

The update includes:

• Drag-and-drop element editing – Move headlines, forms, or CTAs in seconds.

• Out-of-the-box widgets – Add banners, pop-ups, or calls-to-action without custom code.

• Group cohort targeting – Personalize tests by account or company list, a big win for B2B marketers.

• Control variant editing – Adjust the “default” experience without engineering support.

Together, these features make experimentation less about roadblocks and more about rapid iteration.

Why It Matters

Legacy A/B testing platforms often buckle under modern websites. Even “simple” tweaks like moving a form higher on the page require developer intervention, killing velocity and discouraging bold tests. Amplitude is betting that empowering marketers to launch experiments on their own will not only increase testing frequency but also free engineers to focus on higher-value projects.

And unlike point solutions that stop at “which variant won,” Amplitude’s experiments live inside its larger analytics ecosystem. That means marketers can see the full journey: watch a session replay, trigger a survey, edit a variant, and measure the lift—all without stitching together different tools.

Industry Buzz

Early partners are already bullish. Gwen Hammes, Co-CEO at Cro Metrics, calls the drag-and-drop editor “a new level of agility,” noting that teams can now spin up impactful experiments without engineering bottlenecks.

It’s a pitch that resonates. Product teams using Amplitude Feature Experiment have seen dramatic velocity gains—Super.com boosted test cadence 4x, while BandLab moved 6x faster. The same acceleration is now available for marketing and growth teams.

Setting the Stage for AI

Amplitude isn’t stopping at self-service. Coming this fall, AI Agents will join the platform, auto-generating experiment ideas, drafting copy and layouts, prioritizing tests, and even interpreting results. It’s part of what Amplitude calls the “Agentic Era”—a push to let AI handle the grunt work of CRO while humans steer strategy.

If the pitch holds, marketers could soon move from concept to insight in hours, not weeks. That speed advantage could be decisive in an industry where digital experiences shift as fast as customer expectations.

The Bigger Picture

The takeaway is clear: the brands that test the most win the most. By lowering the friction for experimentation, Amplitude is positioning itself as not just another testing tool, but as a connected optimization hub—one that could set the pace for how digital teams iterate in the coming years.

The real question is whether rivals like Optimizely and VWO will match this self-serve push—or risk being left behind by marketers who refuse to wait.

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Storyblok, the headless CMS platform known for simplifying content management, has launched a VWO plugin that enables marketers to run A/B tests directly inside the Storyblok Visual Editor. The integration aims to remove the traditional bottlenecks of testing, which often require developers, designers, and analysts.

“Hoping something works isn’t a strategy,” said Dominik Angerer, CEO and Co-Founder of Storyblok. “Now, teams can launch tests in seconds without waiting for developer bandwidth, making decisions backed by real audience insights.”

With the VWO plugin, editors can:

• Run A/B tests without leaving the CMS

• Test personalized content for different audiences via segmentation tools

• Track results in their VWO account for actionable insights

The plugin is included at no extra cost for Premium and Elite Storyblok plans, with a VWO Enterprise account or Developer Plus add-on. Future updates will expand functionality to multi-variant and URL split testing.

Sparsh Gupta, CEO of VWO, added, “This integration puts real performance data directly where marketers already work. No more toggling between tools, just seamless experimentation and optimization.”

The move reflects a broader industry trend toward autonomous content optimization, enabling marketers to launch, learn, and improve engagement and conversions faster than ever before.

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UserTesting, the enterprise human insights platform, is accelerating its footprint in Australia, driven by adoption among top banks, insurers, and high-growth tech startups. To strengthen its local presence, the company has named Paul North as General Manager for Asia-Pacific. North brings over 20 years of leadership in SaaS and digital experience, including stints at PeopleSoft, SAP, Optimizely, and Emburse.

In Australia, UserTesting now supports three of the top four banks, three of the top four general insurers, the two largest health insurers, and two of the top three high-growth tech startups. Each month, the platform runs over 200,000 tests globally, many filled within hours, providing real-time insights from everyday consumers. Participants in Australia can earn up to A$120 for live customer interviews.

“As organisations across Australia and New Zealand increasingly prioritize experience-led growth, I’m excited to join UserTesting at such a pivotal time,” said North. “Our mission is to help local organisations accelerate innovation through fast, actionable insights, improving customer experiences while reducing rework.”

Trusted by Leading Australian Brands

UserTesting’s roster in Australia spans banking, retail, insurance, utilities, superannuation, and tech, including:

• Canva

• National Australia Bank

• Allianz

• QBE

• Rest Super

• Nearmap

• Energy Australia

• Bunnings

• Woolworths

• Medibank

Driving Innovation Globally and Locally

UserTesting’s regional expansion coincides with key global initiatives:

• AWS ISV Accelerate Program: Recognized as part of AWS’s cloud innovation ecosystem.

• Figma Prototype Testing (Beta): Allows designers to gather prototype feedback in hours with AI-powered analysis.

• Insights for Impact Program: Provides free and discounted licenses and training to non-profits, ensuring mission-driven initiatives are guided by real-world consumer insights.

With these moves, UserTesting is cementing its role as a leader in human insights, combining speed, scale, and AI-powered analysis to help enterprises make data-driven decisions in Australia and beyond.

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Philadelphia-based Furia Rubel Communications has been recognized as a leader in legal marketing and public relations, securing No. 1 spots in The Legal Intelligencer’s “Best of 2025” reader survey. The agency topped categories including Public Relations Firm, Law Firm Marketer Providing the Best Customer Service, Online/Social Media Marketing Provider for the Legal Community, and Lawyer/Law Firm Business Development Coaching.

Founded in 2002 by CEO and former trial lawyer Gina Rubel, Furia Rubel serves law firms and legal service providers in the U.S. and abroad. The agency offers crisis communications, litigation communications, business development coaching, and marketing strategy, combining industry insight with hands-on execution.

“We are proud to be recognized again by the Philadelphia legal community for our expertise in providing public relations and marketing services,” said Rubel. “As the legal profession faces new challenges, we adapt our approach to craft communications that serve our clients’ business needs.”

The recognition builds on a history of accolades, including Furia Rubel’s Hall of Fame induction in 2021. Beyond client services, the agency hosts the award-winning podcast On Record PR, delivering insights on law firm marketing, media relations, and professional development. Now in its third season, the podcast is listened to in over 20 countries and was named one of the Top 10 Legal Podcasts by Attorney at Work.

As a certified woman-owned agency, Furia Rubel also provides strategic consulting to global professional service clients, including legaltech organizations, financial institutions, governments, and municipalities, with tailored expertise from its international faculty.

This latest recognition reinforces Furia Rubel’s status as a go-to agency for law firms seeking marketing, PR, and business development solutions in an increasingly competitive legal landscape.

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Monks, the digital-first unitary operating brand of S4 Capital, is spotlighting a major contribution from Brianna Mersey, Vice President of Data for North America. Mersey’s peer-reviewed article, published in the latest issue of Applied Marketing Analytics (Vol. 11.1), introduces Instant BigQuery Machine Learning (iBQML), a new approach to audience building and personalization.

The framework integrates Google BigQuery with Google Analytics 4, enabling marketers to create predictive propensity models without advanced data science expertise. By tapping into first-party data, iBQML helps brands identify high-value user segments—such as likely buyers or churn risks—and activate them directly in GA4 for targeted campaigns and optimized bidding strategies.

“This was a brilliant experience from start to finish,” said Mersey. “The feedback pushed the piece further, and I’m excited to keep exploring ideas in this space.”

The solution, already deployed with clients like Hootsuite, allows marketers to focus budgets on users with the highest predicted value, driving conversion lift, loyalty, and efficiency in ad spend. Benefits include speed, automation, and seamless integration with existing data sources. While Mersey acknowledges limits such as a narrow range of model types and lack of real-time updates, Monks addresses these with custom ML solutions tailored to client goals.

The article stems from Mersey’s 2024 presentation at the MADS Conference, which led to the publisher’s invitation. Beyond its journal placement, the piece is included in The Business and Management Collection, a widely used professional learning resource.

“Brianna’s leadership in this space highlights Monks’ strength in delivering data-driven solutions for our clients,” said Chris Welhelmi, EVP and Head of Global Data at Monks.

Monks will expand on the topic in an upcoming webinar featuring Mersey and Hootsuite’s Zak Ramdani, Director of Search & Paid Media. Updates will be shared on Monks’ LinkedIn.

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