As search engine algorithms become more complex, businesses must adopt advanced SEO rank tracking to remain competitive. Moz, a leader in SEO solutions, has been recognized by Software Experts for its robust rank tracking capabilities and comprehensive SEO tools. This acknowledgment underscores the growing need for data-driven insights to optimize search performance effectively.

Why SEO Rank Tracking Matters

Tracking keyword rankings and search engine performance is crucial for digital marketing success. A reliable SEO rank tracker provides businesses with:

• Real-time ranking data to assess SEO effectiveness.
• Competitor insights for strategic benchmarking.
• SERP trend analysis to refine content and keyword strategies.
• Mobile and desktop comparisons to enhance user experience.
• Historical data tracking for long-term SEO planning.

Moz’s Position in the SEO Industry

Moz has built a strong reputation in SEO research and technology, offering tools that help businesses enhance their search rankings, keyword strategies, and backlink profiles. With a focus on data accuracy and strategic insights, Moz’s solutions align with the latest Google algorithm updates, ensuring businesses stay ahead in the evolving digital landscape.

Features of Moz Rank Checker

Moz’s Rank Checker provides in-depth tracking and reporting, equipping businesses with essential SEO metrics:

1. Keyword Rank Tracking

• Tracks keyword positions on SERPs across multiple search engines.
• Monitors ranking fluctuations to optimize SEO performance.

2. Competitor Benchmarking

• Provides comparative ranking data to identify competitive strengths and weaknesses.
• Helps businesses adjust strategies based on competitor movements.

3. SERP Feature Monitoring

• Tracks featured snippets, knowledge panels, and rich results.
• Helps businesses optimize content for higher visibility in search results.

4. Mobile and Desktop Rankings

• Differentiates search rankings across devices for better user targeting.
• Supports mobile-first SEO strategies in line with Google’s mobile indexing priorities.

5. Automated Reports & Alerts

• Delivers real-time ranking updates and alerts on performance shifts.
• Helps businesses quickly respond to algorithm changes.

Moz’s Additional SEO Tools

Beyond rank tracking, Moz offers a comprehensive suite of SEO tools:

• Moz Keyword Explorer: Identifies high-value keywords and measures ranking difficulty.
• Moz Link Explorer: Analyzes backlink profiles, assessing domain authority and link-building opportunities.
• Moz Pro Site Crawl: Detects technical SEO issues such as broken links, duplicate content, and missing metadata.
• Moz Local: Optimizes local SEO performance, ensuring business listings remain consistent across directories.

These tools provide a holistic approach to SEO, helping businesses refine strategies and improve search visibility.

Industry Trends Reinforcing the Need for Advanced SEO Tools

SEO is evolving rapidly, with search engines prioritizing relevance, user experience, and AI-driven personalization. Key trends driving the demand for advanced rank tracking include:

• Google’s evolving ranking factors: Algorithm updates prioritize high-quality, relevant content.
• Mobile-first indexing: Businesses must track mobile vs. desktop rankings to maintain visibility.
• AI-driven search results: Personalized search requires adaptive rank tracking to monitor changes.
• Local SEO growth: Businesses need localized ranking data to compete effectively.

Future Implications of SEO Tracking Technology

As SEO tracking technology advances, businesses will rely more on AI-powered insights, automation, and real-time analytics. Future trends may include:

• Predictive SEO analytics to forecast ranking shifts.
• Automated content optimization based on search performance data.
• Deeper integration with digital marketing platforms for cross-channel insights.

Software Experts' Evaluation and Final Takeaways

Software Experts’ recognition of Moz as a top SEO rank tracker highlights its data accuracy, competitive analysis tools, and advanced reporting features. Businesses seeking long-term search visibility and data-driven SEO strategies can leverage Moz’s comprehensive solutions for sustained growth.

Marketer.co, a leading digital marketing agency, is expanding its presence in Florida with the relocation of Chief Revenue Officer Timothy Carter to Orlando. This strategic move enhances the company’s ability to provide localized SEO, PPC, and AI-driven marketing automation solutions for businesses across the state.

Enhancing Local & Regional Digital Marketing Support

With Orlando’s growing reputation as a hub for technology, entrepreneurship, and innovation, Marketer.co sees an opportunity to empower businesses in legal, healthcare, real estate, hospitality, and eCommerce industries with advanced marketing strategies.

According to Timothy Carter, “Orlando’s business community is thriving, and many companies here seek data-driven marketing solutions to stay competitive. By being on the ground, we can provide more hands-on strategic guidance and implement targeted campaigns that drive measurable results.”

This expansion sets the foundation for Marketer.co’s broader Florida footprint, with future plans to support businesses in Miami, Tampa, Jacksonville, and beyond.

Marketer.co’s Comprehensive Digital Marketing Solutions

Marketer.co specializes in SEO, PPC, content marketing, and AI-powered automation, helping businesses improve their search visibility, lead generation, and revenue growth.

1. Search Engine Optimization (SEO)

Marketer.co’s SEO strategies focus on long-term visibility and sustainable rankings with services such as:

• Technical SEO audits to optimize website performance.
• On-page SEO to improve content structure, metadata, and user experience.
• Local SEO optimization to enhance search rankings in Florida’s regional markets.
• Link-building and digital PR to strengthen domain authority.

"Search algorithms are constantly evolving, and businesses need adaptable strategies," says Carter. "We help companies achieve long-term search visibility for sustained traffic growth."

2. PPC & Paid Media Advertising

Marketer.co’s data-driven PPC campaigns ensure businesses maximize their return on ad spend (ROAS) across various platforms, including:

• Google Ads & Bing Ads for high-intent search campaigns.
• Social media advertising (Facebook, Instagram, LinkedIn) for brand awareness and lead generation.
• A/B testing & landing page optimization to improve conversion rates.

"With increased competition in digital advertising, businesses need AI-powered automation and real-time analytics to maximize every marketing dollar," says Samuel Edwards, CMO of Marketer.co.

3. AI-Driven Business Automation & Content Marketing

Marketer.co leverages artificial intelligence to streamline digital marketing, enhance customer engagement, and scale content production.

• AI-Generated Content: Automates SEO-rich content, blog posts, and email campaigns.
• Automated Lead Nurturing: AI-driven chatbots and email workflows improve customer interactions.
• Predictive Analytics & Machine Learning: AI tools analyze consumer behavior to optimize marketing strategies.

"AI-powered automation is revolutionizing marketing by increasing efficiency and personalization," Carter adds.

Impact on Florida Businesses

With a local presence and national expertise, Marketer.co is poised to help Florida businesses:

• Enhance their online visibility through advanced SEO strategies.
• Improve digital advertising ROI with AI-driven PPC campaigns.
• Leverage automation for smarter marketing workflows and lead generation.

"Florida’s economy is expanding rapidly, and businesses must adapt their marketing to meet evolving consumer behaviors. Our expertise will help companies achieve scalable growth and competitive advantage in the digital space," Carter concludes.

Quad/Graphics Inc., a leading marketing experience company, is expanding into the $26.6-billion branded solutions market. This strategic move enhances Quad’s portfolio of integrated marketing solutions, helping brands create deeper connections with customers and employees through high-quality branded merchandise.

Quad’s Entry Into Branded Solutions

Building on its expertise in supplier management and quality control, Quad’s branded solutions group delivers seamless, brand-aligned merchandise programs for:

• Tradeshow giveaways & promotional products
• Corporate gifts & employee recognition items
• Branded uniforms & incentive programs
• Special event merchandise & loyalty-driven promotional items

By curating high-impact branded merchandise, Quad helps marketers simplify the complexities of promotional goods programs while ensuring brand consistency.

The Role of Promotional Goods in Brand Storytelling

According to Oliver Kimberley, General Manager of Managed Services at Quad, promotional items are more than just giveaways; they are extensions of a brand’s story:

"With 77% of marketers facing complexity in their marketing ecosystems, they have limited bandwidth for managing branded solutions. Quad makes it easier for marketers to integrate branded merchandise into their marketing mix—delivering the high-quality results and frictionless experience we’re known for."

Quad’s Holistic Approach to Branded Merchandise

Quad’s branded solutions group takes a consultative, end-to-end approach, offering:

• Brand consistency – Ensuring uniform branding across all promotional items.
• Creative ideation – Providing innovative and impactful product recommendations.
• Scalable production – Delivering high-volume orders with precision.
• Speed to market – Ensuring timely fulfillment for events and campaigns.
• Simplified vendor management – Acting as a single point of contact for seamless execution.

Enhancing Marketing Efficiency Through Integrated Solutions

Quad's expansion into branded solutions is part of its broader connected marketing strategy, streamlining operations and reducing the time marketers spend managing promotional goods. By leveraging strong vendor relationships and advanced marketing processes, Quad empowers brands to enhance their visibility, engagement, and loyalty effortlessly.

As a trusted marketing partner, Quad’s foray into branded merchandise solutions provides marketers with high-quality, strategically aligned promotional products. This initiative not only strengthens brand identity but also simplifies complex marketing operations, reinforcing Quad’s reputation for delivering impactful and innovative marketing solutions.

Emplifi, a leader in customer engagement solutions, has launched Emplifi Fuel, an out-of-the-box platform designed to transform marketing campaigns and customer care strategies. By leveraging voice-of-customer (VoC) data, AI-driven automation, and industry-specific insights, Emplifi Fuel helps brands optimize their social media marketing, commerce, and customer support.

Early adopters of the platform report a 50% increase in social commerce sales and 39% time savings in customer care workflows, proving its real-world impact on efficiency and revenue growth.

How Emplifi Fuel Revolutionizes Engagement

Emplifi Fuel integrates VoC data, AI-driven recommendations, and pre-configured workflows to help brands achieve their business objectives faster. By combining:

• Social media content & comments
• Surveys, ratings, and reviews
• Industry-specific KPIs & AI automation

The platform delivers real-time progress tracking, suggests tactical improvements, and automates execution to help brands drive meaningful engagement.

"Emplifi Fuel takes the heavy lifting off brands’ plates," said Ohad Hecht, CEO of Emplifi. "Teams gain back months of their time while doubling engagement and boosting revenue. Best of all, customers are onboarded in days—not months."

Customer-Centric Businesses See Faster Growth

According to Forrester’s 2024 Customer Index Report:

• Customer-obsessed brands grow revenue 41% faster.
• They achieve 49% faster profit growth.
• They retain customers 51% better than non-customer-obsessed brands.

Emplifi Fuel is built to support customer-first strategies by automating engagement, making marketing and customer care teams more efficient.

Industry Recognition & Market Impact

In The Forrester Wave™: Social Suites, Q4 2024, Kelsey Chickering, Principal Analyst, noted that Emplifi:

• Bridges marketing, commerce, and customer care through innovation.
• Offers industry-specific solutions with AI-driven workflows and command centers.
• Provides ease of use and excellent customer service, according to reference customers.

Industries & Future Expansion

Currently, Emplifi Fuel is available for:

• Consumer Goods
• Retail & eCommerce
• Media & Sports

Upcoming expansions will cater to travel, financial services, healthcare, and automotive brands.

UFC’s Success with Emplifi

UFC has leveraged Emplifi for over five years to track fighter engagement, regional growth, and event benchmarking.

"Emplifi enables us to pull critical data in less than five minutes, shaping our content strategy and amplifying our fighters’ reach," said Aziz Bawany, Director of Digital Strategy at UFC.

Emplifi Fuel is a game-changer for customer-centric brands, automating engagement, boosting efficiency, and driving revenue growth. As the platform expands across industries, more brands will benefit from AI-powered marketing and customer care solutions.

Direct Digital Holdings, Inc., a leading advertising and marketing technology platform, has released "Practical Generative AI Use Cases & Tools for Agencies", a comprehensive guide designed to help agencies integrate AI effectively. This guide equips agency leaders with real-world AI applications, ensuring they harness AI’s power while maintaining strategic oversight and creative excellence.

The Role of AI in Agency Operations

Generative AI is rapidly transforming advertising and marketing workflows, enabling agencies to:

• Automate repetitive tasks to improve efficiency.
• Enhance creative development with AI-assisted ideation.
• Streamline meeting preparation with AI-driven insights.
• Accelerate digital ad deployment with AI-powered automation.

However, many agencies struggle with AI adoption, unsure of where to begin or how to implement AI responsibly. This guide serves as a structured roadmap, helping agencies integrate AI without compromising strategic or creative value.

Turning AI Theory into Agency Practice

"Generative AI is no longer a distant concept—it’s already a fundamental part of agency workflows," said Anu Pillai, Chief Technology Officer at Direct Digital Holdings.

The guide provides practical AI applications, demonstrating how AI enhances agency functions such as:

• Meeting preparation & client intelligence – AI-driven research tools for streamlined meeting readiness and personalized engagement.
• Client research & pitch development – Automate competitive analysis, RFP responses, and industry insights for faster, data-driven decisions.
• Copy & tagline iteration – Generate multiple content variations while ensuring alignment with brand voice and messaging.
• Graphic & design iteration – Leverage AI-assisted design tools for faster creative development while maintaining brand consistency.
• Digital ad coding & deployment – Optimize ad creation, targeting, and automation for improved campaign performance.

"The goal of this guide is not to replace human expertise but to empower agencies with AI-enhanced capabilities," said Christy Nolan, VP of Delivery Solutions at Direct Digital Holdings.

AI as a Collaborative Tool, Not a Replacement

The guide reinforces AI’s role as a supportive technology, not a substitute for human creativity and strategic thinking. Agencies can use AI to:

• Optimize processes without sacrificing creativity.
• Improve decision-making with data-driven insights.
• Refine strategies through AI-generated recommendations.

Additional AI Resources & Industry Insights

Beyond practical applications, the eBook includes:

• A curated list of AI platforms agencies can implement today.
• Expert insights on AI’s impact on client engagement, creativity, and agency workflows.
• Best practices for ethical and responsible AI integration.

With the rise of AI in marketing, agencies must adapt strategically to stay competitive. Direct Digital Holdings’ latest guide provides a clear framework for AI adoption, helping agencies increase efficiency, elevate creativity, and drive better business outcomes.

Uniti AI, a leading AI agent platform for commercial real estate, has secured a $4 million seed round led by Prudence, with support from Alate Partners, Flex Capital, Observer Capital, and RE Angels. The funding will accelerate the development and adoption of AI-powered sales agents, revolutionizing lead engagement and leasing processes for real estate operators.

Highlights of the Funding Round

• Investment Details: $4 million seed funding led by Prudence, with additional contributions from Alate Partners, Flex Capital, Observer Capital, and RE Angels.
• Purpose: To expand Uniti AI’s AI-powered sales agents, enhancing automation in real estate lead engagement and leasing operations.

How Uniti AI Transforms Real Estate Operations

• AI-Powered Sales Agents: Automates lead engagement through email, SMS, website chat, and voice.
• Industry Applications: Serves office spaces, coworking, self-storage, multifamily properties, and brokerage firms.
• Customizable AI Agents: Tailored to specific workflows and customer interactions, enhancing efficiency.

The Vision Behind Uniti AI

Francesco Decamilli, Co-Founder & CEO of Uniti AI, envisions a hybrid model where AI and human agents work together to optimize real estate operations.

• Key Focus Areas:
  • Leasing and sales, where fast response times directly impact revenue.
  • Expansion into broader real estate operational workflows.

Proven Impact and Global Adoption

• Global Reach: Used across 10+ countries in the US, Europe, and Asia.
• Performance Metrics: AI agents have doubled lead-to-customer conversion rates.
• Multilingual & Configurable: Supports diverse markets with customized solutions.

Investor Perspective on AI in Real Estate

• Gavin Myers, Founder & Managing Partner, Prudence:
  • Believes the real estate industry is in the early stages of enterprise AI adoption.
  • Recognizes Uniti AI’s potential to automate manual workflows for major real estate companies.
• Jason Fein, Partner, ABS Partners Real Estate, LLC:
  • Highlights the importance of instant responses in real estate.
  • Notes that Uniti AI’s leasing agent, Lili, has become an essential tool for his team.

Future Expansion Plans

With the new investment, Uniti AI plans to:

• Launch AI-Powered Voice Agents: Enhancing customer interactions with voice-based automation.
• Deepen Property Management System Integrations: Creating seamless connections with existing real estate platforms.
• Expand Automation Features: Introducing AI-driven solutions for collections, tenant support, and broader real estate workflows.

Uniti AI is redefining real estate operations by integrating AI-driven automation into sales, leasing, and customer interactions. With strong investor backing and a growing global footprint, the company is set to accelerate innovation in the real estate sector.

Advisors Excel proudly announces the promotion of David Franzke to Chief Marketing Officer (CMO). Previously serving as Vice President of Marketing & Media Solutions, Franzke will now lead the company’s strategic marketing initiatives, creative direction, and advertising solutions to enhance client engagement in the financial services industry.

Franzke’s Journey at Advisors Excel

• Joined in 2011 as a Creative Intern.
• Progressed through leadership roles in the creative department, shaping the company’s marketing strategy.
• 12+ years of contributions driving innovation and growth within the organization.

Role & Responsibilities as CMO

• Strategic Leadership: Overseeing marketing planning, development, and execution.
• Advertising Oversight: Leading a 175-person in-house advertising agency.
• Client-Centric Approach: Delivering impactful marketing solutions for financial professionals.
• Innovation & Growth: Driving creative excellence to elevate Advisors Excel’s brand presence.

Leadership Endorsement

Cody Foster, Co-Founder of Advisors Excel, praised Franzke’s leadership:

• Recognized his commitment to creative excellence and passion for service.
• Highlighted his visionary approach in elevating marketing strategies.
• Expressed confidence in his ability to drive innovation and enhance client success.

With his extensive experience and leadership, David Franzke is set to redefine marketing strategies at Advisors Excel. His promotion marks a new era of innovation, ensuring the company continues to deliver top-tier marketing solutions for financial professionals.

National Research Group (NRG), a leading global insights and strategy firm specializing in entertainment, media, and technology, has appointed Fotoulla Damaskos to the newly created role of Chief Client Strategist. This role aims to elevate NRG’s strategic consultation, transforming insights into actionable business strategies for brands navigating an increasingly fragmented media and advertising landscape.

The Role and Its Impact

• Bridging Data & Strategy: Moving beyond insights to actively shape business decisions and go-to-market strategies.
• Enhancing Client Consultation: Strengthening NRG’s role as a strategic partner for brands.
• Unlocking Growth Opportunities: Leveraging proprietary tools and methodologies to drive brand success.

Damaskos’ Experience & Expertise

• Proven Track Record: Led strategic initiatives for clients like Snapchat, Expedia, and Amazon Prime Video.
• Major Industry Impact: Part of the team that helped Stagwell secure Adobe’s global creative and social content leadership.
• High-Value Consulting: Translating thought leadership into actionable growth strategies.

Strategic Vision for NRG

• Consumer Insights to Competitive Edge: Helping brands convert data into meaningful action.
• Brand Positioning & Creator Economy Mapping: Developing insights that align with emerging industry trends.
• Proprietary Tools for Marketers: Expanding the use of fan-centric brand measurement and creator insights.

Leadership Endorsement

Grady Miller, CMO and Head of Trends & Futures at NRG, emphasized:

• The importance of turning insights into action to help clients stay ahead.
• NRG’s evolution into a strategic growth partner, actively shaping industry success.

With this appointment, NRG reinforces its commitment to driving innovation and helping brands navigate the evolving media and advertising landscape. Damaskos’ leadership will ensure that insights go beyond measurement to actively create business success.