Apply Digital, a global digital transformation partner, has acquired Ragnarok, a leading personalization and MarTech agency. This strategic acquisition strengthens Apply Digital’s customer engagement and omnichannel marketing capabilities, enhancing its ability to drive impactful business results for clients.

Enhancing Digital Capabilities

• The acquisition enables Apply Digital to support clients across the entire digital lifecycle, from strategy and experience design to engineering and data-driven marketing.
• Ragnarok brings deep expertise in direct marketing, personalization, and data analytics, complementing Apply Digital’s strengths in technology and digital experience design.
• The partnership expands expertise in enterprise MarTech platforms, including Braze, Segment, Mixpanel, Hightouch, and Iterable.

Leadership Insights on the Acquisition

Gautam Lohia, CEO of Apply Digital:

“Ragnarok’s expertise in personalization and data-driven marketing perfectly aligns with our vision. This partnership allows us to provide clients with fully integrated customer engagement strategies beyond building digital products.”

Steven Aldrich, Co-CEO of Ragnarok:

“Together, we offer large enterprises a seamless solution for accelerating digital transformation. With enhanced access to data and technology, we will help clients unlock new growth opportunities.”

Spencer Barrett, Co-CEO of Ragnarok:

“This deal benefits both our clients and teams. We gain exposure to new markets, new skills, and expanded opportunities to innovate.”

Ragnarok’s Market Impact

• Founded in 2012 by Spencer Barrett and Steven Aldrich, Ragnarok has built a reputation for delivering measurable marketing impact through personalization and direct engagement strategies.
• The company serves e-commerce, media, SaaS, healthcare, and FinTech sectors, working with brands such as Dropbox, Upside, and A+E Networks.
• With a team of 50 specialists, Ragnarok strengthens Apply Digital’s ability to create customer-centric, data-driven solutions.

Cultural Alignment and Shared Vision

Beyond the strategic fit, the acquisition is rooted in a shared culture of innovation and collaboration. Apply Digital and Ragnarok both emphasize relationship-driven business models that prioritize client success and team growth.

Gautam Lohia, CEO of Apply Digital:

“Both companies were founded on strong relationships and a shared commitment to innovation. This foundation makes for a powerful partnership.”

The Apply Digital-Ragnarok acquisition marks a significant milestone in the MarTech space, reinforcing Apply Digital’s leadership in digital transformation. Clients will benefit from end-to-end digital solutions, spanning product development, personalization, and customer engagement strategies.