Aspire.io, a leader in word-of-mouth commerce, introduces CreatorStores, a revolutionary way for brands to convert creator influence into direct revenue. Hosted on Shopify, these co-branded, creator-curated microstores enhance authenticity, social proof, and personalization—leading to a projected 15% revenue lift while providing valuable first-party data.

Benefits of CreatorStores

1. Bridging the Gap Between Discovery and Checkout

• Moves beyond generic affiliate links by directing traffic to customized storefronts.
• Showcases curated product recommendations with brand visuals and creator storytelling.
• Ensures a seamless shopping experience that enhances conversion rates.

2. Leveraging Creator Trust for Higher Conversions

• Empowers creators to handpick and promote their favorite products, increasing credibility.
• Combines social proof and brand storytelling to build trust and engagement.
• Achieves an estimated 15% revenue growth through co-branded micro-shopping experiences.

3. Driving Sales Through Creator-Curated Storefronts

• Provides a frictionless shopping experience with built-in discounts and streamlined checkout.
• Boosts average order value (AOV) and conversion rates.
• Strengthens creator partnerships by offering them a personalized selling platform.

4. First-Party Data Ownership & Retargeting Advantages

• Unlike third-party platforms, CreatorStores are fully hosted on Shopify, ensuring complete control.
• Captures critical first-party data to fuel retargeting and future sales strategies.
• Helps brands adapt to third-party data restrictions with a more direct, owned sales channel.

The Future of Creator Commerce

• Brands are moving beyond discount codes and tracking links toward seamless, high-converting experiences.
• CreatorStores provide an innovative solution that blends trust, social proof, and conversion optimization.
• Recent Aspire.io launches, including Discount Links, SecureCodes, and BOGO offers, support this shift toward data-driven, creator-led commerce.

Aspire.io’s CreatorStores redefine social commerce, allowing brands to harness creator influence for higher conversions, better data ownership, and sustainable growth. As the demand for authentic, trust-based recommendations rises, brands must embrace these innovative strategies to stay ahead.

Agentio, the first ad platform for creator content, is expanding its collaboration with YouTube to offer advertisers automated branded content opportunities on YouTube Shorts. With over 70 billion daily views, Shorts is a rapidly growing format, and Agentio now enables brands to seamlessly scale ad campaigns within this high-engagement space.

Benefits of Agentio’s Expansion to YouTube Shorts

1. Automating Short-Form Creator Ad Campaigns

• Brands can now run, manage, and measure YouTube Shorts ad campaigns within Agentio.
• Automates everything from creator matching and content vetting to contracting and performance tracking.
• Reduces campaign setup time from weeks to seconds, streamlining ad execution.

2. Meeting the Demand for In-Video Advertising

• Short-form content continues to surge, with growing brand interest in YouTube Shorts ads.
• Agentio’s expansion helps brands tap into this trend efficiently.
• Provides a standardized ad unit within Shorts, making creator collaborations scalable.

3. Proven Success and Growing Market Adoption

• Agentio has seen a 240% increase in brand inbound leads since January.
• Advertiser spending on Agentio has grown over 1,000% year-over-year.
• Major brands like MasterClass, Bombas, DoorDash, and Mejuri are leveraging Agentio for YouTube ad success.

4. Strengthening the YouTube Ecosystem for Advertisers

• Helps brands diversify their ad strategy by integrating seamlessly into YouTube creator content.
• Enhances brand-creator partnerships by providing a transparent, measurable ad platform.
• Builds on Agentio’s $12M Series A funding, reinforcing its commitment to innovation in in-video advertising.

Agentio’s expansion into YouTube Shorts advertising marks a new era of automated, scalable creator campaigns. As advertisers look for high-impact placements in short-form video, Agentio’s technology enables them to maximize engagement, streamline processes, and drive meaningful results within the YouTube ecosystem.

One of the biggest challenges in B2B sales is identifying and reaching high-intent accounts at the right time. Traditionally, sales teams spend significant manual effort uncovering custom buying signals—an inefficient and time-consuming process.

Enter Tiga, the first AI-powered sales agent designed to autonomously discover custom buying signals and activate personalized outreach. By leveraging AI, Tiga helps go-to-market teams focus on the right prospects and improve conversion rates.

Benefits of Tiga’s AI-Powered Buying Signal Discovery

1. AI-Driven Custom Buying Signal Detection

• Tiga autonomously identifies high-potential buyers based on unique, customizable signals.
• Eliminates manual data analysis, freeing up sales teams to focus on closing deals.
• Helps businesses prioritize outreach to accounts with the highest likelihood of conversion.

2. Personalized Outreach at Scale

• Automates highly targeted messaging based on buyer intent.
• Ensures timely engagement with relevant prospects.
• Improves sales team efficiency by focusing on qualified, sales-ready leads.

3. Proven Impact on Sales Performance

• Customers like Endear are already seeing measurable improvements:
  • "Tiga's ability to discover custom signals is a game changer—it helps us engage high-intent prospects at the right time with the right message." – Casey Drake, VP of Sales, Endear
• Enhances sales productivity and accelerates deal closures.

4. Backed by Industry Pioneers

• Founded by MarTech veterans from Eloqua and Triblio, pioneers in marketing automation and account-based marketing (ABM).
• Strong market validation from investors:
  • "Tiga’s founding team understands the problem deeply and has delivered a compelling, results-driven solution." – Jason Caplain, Bull City Venture Partners

As the demand for AI-driven sales solutions grows, Tiga is leading the way by providing an autonomous AI agent that identifies high-intent buyers and automates outreach with precision. In 2025, the company will focus on expanding its sales and marketing teams and driving further product innovation to meet growing market demand.

As businesses face increasing pressure to optimize efficiency and scale operations, AI-driven automation has shifted from a luxury to a necessity. Marketer.co, a leader in digital marketing, has launched its agentic AI development, workflow, and business automation services, designed to help companies enhance productivity, decision-making, and marketing performance.

How Marketer.co’s AI-Powered Automation Transforms Marketing

1. AI-Driven Content Creation

• Automates blog writing, social media posts, and email campaigns with human-like quality.
• Increases content production efficiency without sacrificing authenticity.

2. Automated Lead Nurturing

• Uses AI-powered chatbots and personalized email sequences to enhance customer engagement.
• Automates follow-ups, ensuring consistent and timely communication with prospects.

3. Predictive Analytics & Data Insights

• Leverages AI to analyze market trends, forecast campaign performance, and optimize marketing spend.
• Provides actionable insights to drive better decision-making.

4. SEO & PPC Automation

• Uses machine learning to refine keyword strategies and adjust bids in real-time for improved ad targeting.
• Increases search visibility and ad performance with minimal manual intervention.

5. CRM & Workflow Automation

• Integrates AI with customer relationship management (CRM) tools to streamline sales and marketing processes.
• Enhances operational efficiency, reducing manual workloads.

Driving Growth with AI-Powered Efficiency

Marketer.co’s AI automation services free businesses from repetitive tasks, allowing them to focus on high-value growth strategies.

"AI-driven automation is no longer a luxury—it’s a necessity for businesses looking to stay competitive." – Samuel Edwards, CMO, Marketer.co

"By integrating AI into their workflows, companies can make data-driven decisions faster, reduce costs, and create more impactful marketing campaigns." – Timothy Carter, CRO, Marketer.co

With AI-powered content, marketing, and workflow automation, Marketer.co is helping businesses scale smarter, reduce costs, and maximize ROI. Companies that embrace AI will gain a competitive edge, improving efficiency while focusing on strategic growth.

AI-driven search is revolutionizing how brands are discovered online. With 58% of consumers relying on AI for recommendations and the AI market growing 37% annually, businesses that optimize their AI visibility now will gain a competitive edge. Semrush Holdings, Inc. introduces AI Optimization (AIO)—the first enterprise solution to track, control, and enhance brand presence across AI-powered search platforms like ChatGPT, Perplexity, Claude, Gemini, and DeepSeek.

Features of Semrush’s AI Optimization (AIO)

1. Gain AI Visibility at Scale

• Track, analyze, and benchmark brand mentions across top AI search engines and foundation models.
• Get real-time insights into brand portrayal in AI-generated search results.

2. Maintain Strategic Brand Control

• Monitor AI-driven content for inaccuracies and inconsistencies.
• Ensure messaging alignment across multiple AI platforms.
• Review sources influencing LLM-generated content and proactively shape brand perception.

3. Turn AI Insights into Actionable Growth

• Leverage AI-driven analytics to refine digital strategies and brand positioning.
• Identify competitive opportunities and optimize content for AI search discovery.
• Ensure brands appear in critical AI-driven recommendations rather than being overlooked.

Shaping the Future of AI Search Optimization

"AI search is already making decisions about your brand. Semrush’s AI Optimization puts marketers back in control, turning AI search from an unpredictable risk into a strategic asset." – Marcus Tober, SVP of Enterprise Solutions, Semrush

"For the first time, businesses can directly track how AI search engines and LLMs portray their brand, correct inaccuracies, and ensure they appear in AI-driven recommendations. AIO gives businesses the power to reclaim control of their AI presence." – Andrew Warden, CMO, Semrush

As AI search continues to reshape brand discovery, Semrush’s AI Optimization (AIO) provides businesses with the tools to monitor, control, and optimize their AI-driven visibility. Brands that act now will lead the AI-first landscape, while those that wait risk losing market presence.

Traditional website navigation, centered around a homepage, is fading. With search engines delivering precise, intent-driven results, users now land directly on product pages, service listings, and articles—bypassing homepages altogether. Businesses must shift their SEO strategies to optimize every page for search-driven discovery rather than relying on a homepage as the primary entry point.

How Search-Driven Journeys Are Changing Website Navigation

1. The Role of Search in Website Discovery

• Google’s AI-driven ranking prioritizes relevant content over generic entry points.
• Deep-linking algorithms drive users directly to the most relevant page.
• Structured data, featured snippets, and rich search results increase direct landings on internal pages rather than the homepage.

2. Why Homepage-Centric Strategies Are Losing Effectiveness

• Homepages act as branding tools rather than primary engagement drivers.
• E-commerce category and product pages now serve as top landing pages.
• Service-based businesses convert more visitors by optimizing dedicated service pages.

3. Optimizing Websites for a Search-First Strategy

• Ensure every internal page has:
  • Strong headlines and clear CTAs for conversion optimization.
  • Structured navigation to enhance user experience.
  • SEO-optimized content tailored to user intent.
• Use localized SEO for auto dealerships, service providers, and e-commerce businesses to improve visibility on search.
• Implement Google Business Profile optimization, structured data, and customer reviews to enhance search rankings.

Businesses must adapt to search-first digital strategies by optimizing their entire site—not just the homepage. With AI-driven search engines delivering precise content to users, brands that optimize individual pages for search visibility will increase organic traffic, conversions, and user engagement. The homepage isn’t dead, but its role has evolved. Winning in digital marketing today means embracing search-driven navigation.

Tariq Mushtaq Khatri has rewritten digital marketing standards with a record-breaking influencer advertising campaign. Over 90 days, his strategic approach delivered unmatched engagement, reach, and cost-efficiency, proving that Indian digital marketers can outperform global giants in ROI-driven campaigns.

Breaking the Internet: The Unmatched Success of Tariq Khatri’s Campaign

1. Campaign Performance at a Glance

• Total Views: 56.6 million
• Total Engagements: 25.7 million
• Total Reach: 26 million
• Engagement Rate: 99%—a rare feat in influencer marketing
• Reach Growth: 245.3% increase

2. Cost-Efficiency That Sets a Global Standard

• Cost per engagement: INR 16.24 (~$0.19 USD)
• Cost per million views: INR 7,370 (~$88 USD)
• Total Ad Spend: INR 417,420 (~$5,000 USD)

How Tariq Khatri’s Strategy Outperforms Global Influencers

• Unlike high-budget campaigns from icons like Cristiano Ronaldo and MrBeast, Tariq’s campaign achieved similar engagement at a fraction of the cost.
• His approach proves that precision targeting, data-driven optimization, and scalable influencer marketing can yield better ROI than traditional big-budget campaigns.
• By focusing on audience engagement over vanity metrics, he maximized visibility while minimizing spend.

Historic Milestone: Submission to Guinness World Records

• Tariq Khatri’s campaign has been officially submitted to Guinness World Records for the most cost-efficient influencer marketing campaign ever.
• If approved, this will set a historic precedent in the digital advertising industry, reshaping global influencer marketing strategies.

India’s Digital Marketing on the Global Stage

Tariq’s achievement cements India’s position as a digital marketing powerhouse, opening new opportunities for:

• Global brands seeking cost-effective, high-engagement campaigns.
• Indian influencers and digital marketers to compete on the world stage.
• Data-driven, ROI-focused marketing to replace outdated, high-cost models.

Tariq Khatri’s success proves that strategic execution, not massive budgets, drives digital marketing success. His campaign’s efficiency and engagement metrics challenge traditional norms, signaling a paradigm shift in global advertising. With India leading the charge, brands must rethink influencer marketing strategies to stay ahead in the digital landscape.

Publicis Groupe has announced the acquisition of Lotame, the world’s leading independent identity and data solution, reinforcing its AI-driven strategy. This acquisition integrates Lotame’s extensive data marketplace with Epsilon’s identity capabilities, strengthening Publicis Groupe’s global reach, audience precision, and data-driven marketing solutions.

Benefits of the Acquisition

1. Expanding Global Identity Reach

• Lotame’s 1.6 billion IDs and 100+ data sources will merge with Publicis Groupe’s existing 2.3 billion global profiles.
• The combination will provide 91% coverage of adult internet users worldwide, enhancing marketers’ ability to deliver highly personalized engagement.
• The newly expanded identity graph will allow brands to connect with consumers across 109 countries with greater accuracy.

2. Strengthening AI-Powered Personalization

• By integrating Lotame’s identity data with Epsilon’s AI-driven solutions, Publicis will enhance its ability to connect, analyze, and activate data for real-time audience engagement.
• AI-powered marketing will enable brands to optimize personalized messaging across all channels, from paid media (PESO) to content production.
• Clients gain a competitive advantage in AI-driven marketing, ensuring their strategies remain future-proof.

3. Lotame’s Role in Regional Expansion

• Lotame will expand Epsilon’s presence in APAC and EMEA, strengthening Publicis’ regional data and identity capabilities.
• Its interoperable identity solutions will support publishers, data partners, and brands in scaling their digital marketing efforts globally.

4. Enhanced Talent & Expertise

• Lotame’s 19 years of expertise in data-driven marketing will complement Publicis’ AI-powered transformation.
• The integration will be supported by Lotame’s team of data scientists, engineers, and market specialists, accelerating product development and innovation.

Leadership Insights on the Acquisition

Arthur Sadoun, Chairman & CEO, Publicis Groupe:

“In the age of AI, the name of the game is connect or die. By integrating Lotame with Epsilon, we are reinforcing our industry-leading identity graph, allowing clients to engage with 91% of online adults—safely and transparently. This is how we make CoreAI a reality, positioning Publicis as the world’s largest advertising group leading in every KPI.”

Andy Monfried, CEO, Lotame:

“We’ve built one of the most trusted and adopted identity solutions in the industry. Joining Publicis and Epsilon will allow us to deliver the next generation of connected identity, ensuring global interoperability, connectivity, and privacy in digital marketing.”

The Publicis-Lotame acquisition marks a major milestone in AI-powered marketing and identity-driven advertising. By combining Lotame’s data expertise with Epsilon’s AI and identity capabilities, Publicis strengthens its leadership in precision marketing, global audience reach, and data connectivity. As the industry moves toward AI-driven engagement, this acquisition ensures Publicis clients have the most advanced data solutions to drive measurable business outcomes.