Azerion, a leading adtech full-stack platform and curation house, has launched Hawk, a cost-effective demand-side platform (DSP) in the US market. Designed to maximize advertising efficiency, Hawk provides access to curated audiences at the most competitive rates, ensuring advertisers get more value for every dollar spent.

Hawk: A DSP Built for Efficiency & Performance

Hawk leverages Azerion’s deep expertise in sell-side curation to offer:
Curated inventory based on publisher signals at no added cost
Omnichannel capabilities for seamless audience engagement
Global reach with advanced geo-targeting options
Industry-leading cost efficiency—at one-fifth the price of alternative DSPs

"Hawk fundamentally changes the economics of programmatic advertising," said Matthew Newcomb, Regional Director of Azerion (US, UK & APAC). "By offering curated audiences at a fraction of the cost, we enable advertisers to maximize media efficiency and ROI."

Hawk + Scope3: Driving Sustainable Growth in Advertising

Azerion’s Hawk DSP is a launch partner of Scope3’s Agentic Media Platform, which powers AI-driven media buying for greater transparency and effectiveness.

Scope3 Co-Founder & CEO, Brian O’Kelley, said:
"We partnered with Azerion because we share a vision of a more collaborative and efficient supply chain. The Hawk DSP, built on Scope3’s ‘greenstream,’ offers advertisers high-performing omnichannel solutions without high costs."

Omnicom Media Group’s Amit Maniar (Head of Solutions, Global Investments) added:
"Hawk’s cutting-edge technology and innovation strengthen OMG’s Outcomes business, bringing added value through strategic partnerships and market expansion."

Azerion & Hawk: The Future of Programmatic Advertising

With sell-side curation at its core, Azerion’s Hawk DSP is set to redefine programmatic efficiency, audience relevance, and cost-effectiveness. By partnering with Scope3, Azerion ensures sustainable growth while maximizing advertiser performance at scale.

Omneky, the Gen AI command center for digital ads, has launched Smart Ads, a cutting-edge AI-driven feature designed to revolutionize ad creative production.

Smart Ads: AI-Driven, High-Performing, and Scalable

Smart Ads seamlessly integrates with brand guidelines, assets, and performance data to enable marketers to:

Generate Smarter – Create fully designed, editable ads optimized for performance.
Ensure High Quality – Automate production without compromising creative excellence.
Simplify Workflows – Streamline creative ideation, planning, and campaign management within Omneky.
Scale with Ease – Adapt ads effortlessly across platforms, product SKUs, and formats.
Maximize Efficiency – Free up resources to focus on strategy and brand storytelling.

A Game-Changer for Modern Marketers

"Smart Ads is a game-changer for marketers seeking to enhance creativity and drive better performance," said Hikari Senju, CEO of Omneky. "With AI and data-driven insights, brands can now autonomously generate thousands of tailored ads at scale, ensuring highly personalized experiences and improved conversions."

Smart Ads V1.0: Available Now in Creative Generation Pro

The Smart Ads V1.0 release is part of Omneky’s Creative Generation Pro workflow tool, enabling users to:
Generate data-driven creative briefs
Leverage brand LLM for bulk creative generation
Gain performance insights
Accelerate campaign development

Features of Smart Ads

AI Ad Generator
Brand Asset Integration
Optimized for Results
Omni-Channel & Multi-Dimensional Formats
Brand Safety & Consistency
Multi-Product SKU Ingestion
Data Integrations
Image & Video Editor
Commenting & Approval Workflows
Continuous Updates & AI Enhancements

Future Innovations: AI-Agentic Media Buying & API Integration

Omneky remains committed to continuous innovation, with upcoming enhancements including AI-agentic media buying capabilities and an API for expanded integration.

Monetate, the leading personalization platform for eCommerce brands, has launched Monetate Analytics Cloud, an enterprise-grade solution seamlessly integrated with Snowflake’s Data Cloud. This new offering eliminates data silos and enables businesses to directly analyze their experimentation and personalization data, enhancing ROI measurement from digital experience investments.

Unlocking the Full Potential of Experience Data

As marketing technology stacks consolidate, organizations need to connect insights from digital programs to broader business outcomes. Analytics Cloud addresses this by providing direct access to Monetate’s powerful analytics data within Snowflake, enabling:

Faster Insights – Eliminate exports and complex ETL processes with direct data access and daily updates.
Unmatched Flexibility – A thoughtfully designed data schema allows limitless customization for precise business analysis.
Clear ROI Measurement – Businesses can demonstrate the financial impact of personalization and testing efforts, empowering data-driven decision-making.

A Commitment to Seamless, Data-Driven Personalization

"Monetate Analytics Cloud represents our commitment to helping enterprises derive maximum value from their experience data by making it accessible where they already manage their most critical business insights," said Eric Rosado, Chief Product Officer of Monetate. "By eliminating data silos, we're enabling more sophisticated analysis and helping our customers demonstrate clear ROI from their optimization efforts."

Resulticks, a global leader in real-time audience engagement, has launched Genie, an advanced AI-powered agent designed to help brands turn insights into action instantly, automate audience segmentation, and generate hyper-personalized content at scale.

With 27% of CMOs reporting limited AI adoption, brands struggle to keep pace with evolving consumer behaviors. Genie bridges this gap by reducing manual workloads by up to 40%, ensuring real-time engagement across multiple touchpoints.

Features of Genie

Smarter Audience Targeting – AI-driven segmentation reduces manual effort and enhances precision.
Real-Time Data Processing – Segmentation completes in under five minutes, integrating seamlessly with engagement channels.
AI-Powered Content Creation – Auto-generates emails, banners, and landing pages tailored to brand tone.
Enterprise-Grade Security – Built-in PII data protection & AES 256-bit encryption for compliance.

A New Era of AI-Driven Personalization

"Brands today need more than insights—they need AI that acts on their behalf," said Daxsan RB, Co-Founder & CPO of Resulticks. "Genie’s multi-layer AI framework enables real-time, personalized engagement that delivers tangible business outcomes."

What’s Next for Genie?

Dynamic Customer Journey Mapping for deeper engagement insights
Expanded Integrations with WhatsApp, IVR, outbound dialing & more

With 1.5 billion consumer engagements globally, Resulticks is redefining omnichannel marketing. Brands like Estée Lauder, RP-Sanjiv Goenka Group, and Tata Group trust Resulticks to drive customer loyalty and revenue growth.

Edge Marketing, Inc., a premier marketing and PR firm serving legal, accounting, and professional services industries, is thrilled to introduce “Edge Unscripted”—a new podcast delivering candid conversations on marketing innovation, industry trends, and AI-driven strategies.

"‘Edge Unscripted’ is more than a podcast—it’s a behind-the-scenes look at the big ideas shaping marketing and PR today," said Amy Juers, MBA, CEO of Edge Marketing. "Our goal is to bring together industry voices, inspire thought leadership, and help professionals navigate the evolving communication landscape with authenticity and impact."

What to Expect from “Edge Unscripted”

Behind-the-Scenes Insights – Exclusive discussions on Edge Marketing’s brand refresh and AI adoption.
AI in Marketing – Deep dives into AI’s role in personalization, PR innovation, and campaign optimization.
Real Challenges, Real Results – Authentic, unscripted insights on navigating today’s marketing landscape.

Now Streaming: Inaugural Episodes

Ep 1: Edge Marketing’s rebranding journey and the strategic vision behind it.
Ep 2: AI’s role in shaping the future of marketing and PR.

Future episodes will feature insights from industry experts and Edge Marketing leaders, providing actionable takeaways for professional services firms.

“Edge Unscripted”: A New Era of Thought Leadership

By integrating AI-driven strategies with expert insights, Edge Marketing continues to redefine modern PR and marketing. The podcast reinforces its mission to empower clients with transformative, results-driven solutions.

Press Ranger, a leader in AI-powered PR software, has unveiled its latest innovation: a comprehensive podcast database. This new feature simplifies the process of connecting with podcast hosts and producers, helping businesses secure valuable airtime and reach targeted audiences more effectively.

"Podcasts are an increasingly influential medium, and our new database empowers users to tap into this growing market with ease and efficiency," said Steve Beyatte, CEO of Press Ranger.

Features of Press Ranger’s Podcast Database

Extensive Listings – A curated database of podcasts across diverse industries and topics.
Advanced Search & Filters – Identify the most relevant podcasts for targeted outreach.
Seamless Integration – Works within Press Ranger’s existing PR automation suite.

This latest enhancement reinforces Press Ranger’s commitment to innovation, offering PR professionals a powerful tool to expand their media outreach and engage audiences through the fast-growing podcast space.

Mediagene Inc., a subsidiary of TNL Mediagene, has announced its "Brandformance Strategy"—a data-driven approach designed to maximize the impact of advertisers’ products by leveraging its trusted media presence, creative storytelling, and content commerce expertise.

What is Brandformance?

Mediagene defines "Brandformance" as an integrated approach that enhances both brand awareness and advertising performance. By combining compelling brand storytelling with highly optimized performance-driven strategies, the Company aims to drive consumer engagement, intent, and purchases more effectively.

Mediagene’s 3 Key Strengths

Trusted Media Brand – Years of credible, reader-focused content boost brand recognition and consumer trust, translating into higher purchase intent.

Clear, Engaging Content – Simplifies complex product messaging to resonate with target audiences, ensuring higher user engagement and conversion.

Problem-Solution Storytelling – Builds narratives around real-world consumer challenges, helping brands connect with the right audience through relevant content.

Driving Conversions Through Content

Mediagene’s approach ensures that content guides consumers through the entire journey—from awareness to purchase. By leveraging the strengths of each media channel, the Company delivers tailored, high-performing branded content that enhances advertising effectiveness.

Storyteq, the proprietary marketing technology of Inspired Thinking Group (ITG), has been recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Content Marketing Platforms—marking its third consecutive year in this prestigious category.

Storyteq was acknowledged for its completeness of vision and ability to execute, making it the most advanced technology provider in the Magic Quadrant™. This achievement follows its previous recognition as a Leader in the 2025 Gartner Magic Quadrant™ for Digital Asset Management, making Storyteq the only vendor to hold Leader positions in both reports.

AI-Powered Content Marketing at Scale

Storyteq empowers brands to plan, create, manage, and optimize intelligent, data-driven content—known as Halo Content—through a single AI-powered platform. By leveraging advanced AI, Storyteq enables brands to generate high-quality, personalized marketing assets tailored for every channel and customer interaction.

"Content is the central challenge facing brands today—not just producing more, but delivering personalized, channel-specific content that truly resonates," said Andrew Swinand, Managing Director of ITG. "Through AI-powered automation, Storyteq helps global brands create and scale content faster while enhancing efficiency and impact."

Driving Success for Global Brands

Storyteq’s cutting-edge platform is trusted by leading global brands, including Heineken, Haleon, ASOS, JLR, and Comcast, to execute high-impact omnichannel marketing campaigns.

"With Storyteq, brands can turn content into their competitive advantage," added Guido Derkx, Managing Director and co-founder of Storyteq. "Our platform accelerates content creation while reducing costs, ensuring every marketing asset is optimized for engagement and impact."