Azerion, a leading adtech full-stack platform and curation house, has launched Hawk, a cost-effective demand-side platform (DSP) in the US market. Designed to maximize advertising efficiency, Hawk provides access to curated audiences at the most competitive rates, ensuring advertisers get more value for every dollar spent.

Hawk: A DSP Built for Efficiency & Performance

Hawk leverages Azerion’s deep expertise in sell-side curation to offer:
Curated inventory based on publisher signals at no added cost
Omnichannel capabilities for seamless audience engagement
Global reach with advanced geo-targeting options
Industry-leading cost efficiency—at one-fifth the price of alternative DSPs

"Hawk fundamentally changes the economics of programmatic advertising," said Matthew Newcomb, Regional Director of Azerion (US, UK & APAC). "By offering curated audiences at a fraction of the cost, we enable advertisers to maximize media efficiency and ROI."

Hawk + Scope3: Driving Sustainable Growth in Advertising

Azerion’s Hawk DSP is a launch partner of Scope3’s Agentic Media Platform, which powers AI-driven media buying for greater transparency and effectiveness.

Scope3 Co-Founder & CEO, Brian O’Kelley, said:
"We partnered with Azerion because we share a vision of a more collaborative and efficient supply chain. The Hawk DSP, built on Scope3’s ‘greenstream,’ offers advertisers high-performing omnichannel solutions without high costs."

Omnicom Media Group’s Amit Maniar (Head of Solutions, Global Investments) added:
"Hawk’s cutting-edge technology and innovation strengthen OMG’s Outcomes business, bringing added value through strategic partnerships and market expansion."

Azerion & Hawk: The Future of Programmatic Advertising

With sell-side curation at its core, Azerion’s Hawk DSP is set to redefine programmatic efficiency, audience relevance, and cost-effectiveness. By partnering with Scope3, Azerion ensures sustainable growth while maximizing advertiser performance at scale.