News | Marketing Events | Marketing Technologies
GFG image

News

McAfee Appoints Stephanie Fried as EVP & CMO to Drive Global Brand Growth

McAfee Appoints Stephanie Fried as EVP & CMO to Drive Global Brand Growth

marketing 13 Mar 2025

McAfee Corp., a global leader in online protection, announces the appointment of Stephanie Fried as Executive Vice President and Chief Marketing Officer (CMO). Fried will lead McAfee’s global marketing and communications, focusing on strengthening brand engagement, consumer trust, and digital transformation.

A Proven Leader in Audience Growth & Digital Transformation

Fried joins McAfee from Fandom, where she accelerated audience growth to over 350 million monthly visitors across brands like TV Guide, Metacritic, and GameSpot. Her expertise in :
Data-driven marketing
Consumer insights
Brand expansion & digital engagement
has fueled significant growth for leading media and tech brands.

With 20+ years of experience, she has also held leadership roles at Condé Nast, Discovery Communications, VEVO, and NBC Universal, driving audience expansion and digital strategy for brands like The New Yorker, Vanity Fair, and Vogue.

McAfee’s Vision for Consumer Protection

At McAfee, Fried will focus on :
Expanding McAfee’s reach to new global audiences
Strengthening consumer trust in online and identity protection
Enhancing brand engagement through innovative marketing

Her appointment comes as McAfee deepens its focus on consumer protection, evolving beyond traditional antivirus solutions to comprehensive privacy, identity, and security services.

Leadership Endorsements

Craig Boundy, McAfee CEO, emphasized Fried’s impact :
"Stephanie is a dynamic leader with a sharp instinct for brand engagement and business growth. Her expertise will be critical in shaping McAfee’s future, driving trust, accelerating growth, and making online protection more accessible for all."

Stephanie Fried, McAfee CMO, shared her enthusiasm:
"McAfee is uniquely positioned to empower millions worldwide to live safer digital lives. I’m excited to build on McAfee’s legacy and create deeper connections with our customers through innovative experiences across our full range of B2C solutions."

McAfee Corp. is a global leader in online security, dedicated to protecting consumers through cutting-edge privacy, identity, and security solutions that integrate seamlessly into their digital lives.

DAN Highlights Top AI Agents Transforming Digital Marketing

DAN Highlights Top AI Agents Transforming Digital Marketing

artificial intelligence 13 Mar 2025

The Digital Agency Network (DAN) has curated a selection of cutting-edge AI agents that are reshaping digital marketing by streamlining campaigns, enhancing engagement, and optimizing resource use. These AI tools are setting new standards for efficiency and innovation.

How AI is Changing Digital Marketing

DAN’s expert-picked AI agents are driving :
Automation & Efficiency – Reducing manual effort and optimizing content creation.
Personalized Engagement – Delivering tailored experiences across platforms.
Data-Driven Insights – Providing smarter decision-making for higher ROI.

Leading AI Agents in Digital Marketing

Chatsonic – Powered by GPT-4, it ensures real-time content optimization with seamless integrations like WordPress and Ahrefs.

Skott – Automates content creation and daily topic research for LinkedIn, Facebook, and YouTube.

Omneky – Uses machine learning to personalize ad strategies based on performance data and audience behavior.

Synthesia – Creates AI-powered videos in 140+ languages, eliminating production barriers.

Pega GenAI – Enhances customer engagement and workflow automation within the Pega Infinity™ platform.

Anyword, HubSpot & RTB House – Deliver predictive marketing copy, personalized emails, and real-time bidding for precision advertising.

Real-World Impact

HubSpot’s AI assistant, Breeze, saved 750 hours weekly, increasing deal velocity by 20%.
A beauty brand using Omneky achieved a 3.5x ROI on ad spend and doubled annual sales.

The Future of AI in Digital Marketing

AI is revolutionizing marketing, unlocking efficiency, engagement, and strategic insights. DAN invites marketers to explore these innovations and connect with top agencies that drive bold, measurable results.

CadenceSEO Expands to Iowa, Offering Expert SEO Consulting Services

CadenceSEO Expands to Iowa, Offering Expert SEO Consulting Services

digital marketing 13 Mar 2025

CadenceSEO is thrilled to announce its expansion into Iowa, providing businesses and organizations with expert SEO consulting services. As companies strive to enhance their digital presence in an increasingly competitive landscape, CadenceSEO offers customized, results-driven SEO solutions to fuel sustainable growth.

SEO & Digital Marketing Services Now Available in Iowa

Iowa businesses can now leverage CadenceSEO’s tailored strategies, including:

SEO Consultancy – Expert guidance to revive stalled website traffic and boost brand visibility.

Search Everywhere Optimization – Optimizing businesses to appear in large language models (LLMs) like ChatGPT.

Enterprise SEO Services – Advanced strategies to help compete with larger enterprises and dominate SERPs.

Local SEO Services – Driving engagement with optimized content and business listings for local visibility.

Off-Page SEO Services – Building authority with backlinks, guest blogs, and digital PR.

On-Page SEO Services – Optimizing website content and conducting keyword research for higher conversions.

Technical SEO Consulting – Performing comprehensive audits to improve site performance and indexing.

Digital Marketing Services – Offering website design, content creation, PPC consultancy, and more.

Tailored SEO Plans with No Long-Term Commitment

CadenceSEO understands that Iowa businesses have unique needs, which is why they offer flexible, customized SEO plans with no long-term commitments. Businesses can choose from national or local strategies tailored to their objectives.

Complimentary Strategy Session Available!
Iowa businesses can schedule a free strategy session to discover how CadenceSEO can enhance their online visibility and drive real results.

BizClik Unveils March Editions of Supply Chain Digital, Procurement Magazine & Manufacturing Digital

BizClik Unveils March Editions of Supply Chain Digital, Procurement Magazine & Manufacturing Digital

digital marketing 13 Mar 2025

BizClik, the UK's fastest-growing digital media company, has launched the March editions of its flagship publications: Supply Chain Digital, Procurement Magazine, and Manufacturing Digital. These editions continue to deliver in-depth analysis, thought leadership, and exclusive executive interviews, shaping the future of global industries.

Supply Chain Digital – Sustainability & Innovation at the Forefront

This month’s issue features an exclusive cover interview with Andy Tam, VP of Group Sustainability at DP World, offering insights into the company’s sustainability ambitions.

Top 10 Supply Chain Consulting Firms – GEP Worldwide, Gartner, Deloitte, Accenture & more.
Vertice – CEO Eldar Tuvey on simplifying procurement with automation.
DBS Bank – Sustainable value chains with Terence Yong & Shilpa Gulrajani.
Supply Chain Sustainability – ABB’s Anke Hampel explores Scope 3 Transparency.
Executive InsightsMeri Stevens, COO at Kenvue, shares her strategic vision.
Supply Chain Tech – Tata Elxsi & Minespider on Battery Lifecycle Management.

Procurement Magazine – The Future of Procurement & AI

This edition spotlights Eldar Tuvey, CEO of Vertice, on revolutionizing procurement through automation & benchmarking.

Top 10 Sustainable Procurement Platforms & Leaders.
DBS BankSustainable value chains with industry leaders.
Finexio – CEO Ernest Rolfson on the future of B2B payments.
ABB – Sustainability insights from Anke Hampel.
RapidRatings – CEO John D'Aleo on evaluating suppliers’ financial health.
Category Management Roundtable – Thought leaders from GEP, Cirtuo & Blue Yonder.
AI in Procurement – Expert opinions from PwC, SAP, Efficio & more.

Manufacturing Digital – Industry 4.0 & Smart Factories Take Center Stage

This month’s edition includes insights from Boston Dynamics, RAK Ceramics, Flex, Google Cloud & Zamil Industrial.

Flex – President Paul Baldassari on navigating constant change.
Zamil Industrial – CIO Abdulbary Atassi on IT-Driven Transformation.
Top 10 Women in Manufacturing – Celebrating International Women’s Month.
Digital ManufacturingRAK Ceramics CEO Abdallah Massaad on industry evolution.
Industry 4.0 – AI strategies from Hexagon’s Lawrence Benson.
Big PictureBoston Dynamics’ Spot robot & its impact on industrial efficiency.
Lean Manufacturing – VP Jeff Winter on Lean 4.0 & Smart Factories.

Explore the Full Editions Now

BizClik’s March publications are packed with exclusive insights, cutting-edge strategies, and industry best practices.

Consumer Edge Launches Click: A Game-Changer in Global Consumer & B2B Insights

Consumer Edge Launches Click: A Game-Changer in Global Consumer & B2B Insights

b2b data 13 Mar 2025

Consumer Edge (CE), a leading provider of global consumer data-driven insights, has announced the launch of Click, a revolutionary product that merges global web traffic data with transaction insights to provide a more precise view of online spending and forecasting trends.

What Makes Click Unique?

Click offers deep insights across 225+ parent companies and 620+ brands, spanning both consumer and B2B sectors in 59 countries, including the U.S., Canada, Europe, Latin America, Australia, and Asia.

Comprehensive Data Integration – Combines transaction data with web traffic analytics to track company performance.
Performance Insights – Evaluates the impact of marketing spend, search trends & social media on website engagement.
Strategic Forecasting – Helps investors and businesses identify market trends and optimize sales strategies.

Bill Pecoriello, CEO of Consumer Edge, on Click’s Impact:

"Click allows us to deliver an even more global and connected view of company performance that investors and companies need to stay ahead in today’s fast-paced markets."

Real-World Impact: Super Bowl Ad Insights

Click's real-time data uncovered how Hims.com experienced a 500% YoY surge in addressable spend after its Super Bowl ad, highlighting its power in tracking marketing effectiveness.

Unlock the Power of Click

Investors can anticipate sales inflection points, while brands can evaluate and refine their strategies for success.

Wix Unveils Advanced Automation Builder to Streamline Business Workflows

Wix Unveils Advanced Automation Builder to Streamline Business Workflows

ecommerce and mobile ecommerce 13 Mar 2025

Wix.com Ltd., a global leader in SaaS website building, has announced the launch of its new automation builder, designed to optimize business workflows with precision. This intuitive, fully customizable automation engine empowers businesses to enhance customer retention, streamline operations, and drive revenue growth.

Features of Wix’s New Automation Builder

Dynamic Visual Canvas – Users can visually map out and manage automation logic with ease.
Advanced Customization – Leverage conditions & formulas to create highly tailored workflows that adapt to specific business needs.
Centralized Management – Monitor all automations & key metrics from a single automation table with real-time adjustments.
Enhanced Email Insights – Get detailed statistics on automation success rates & engagement for improved communication strategies.

Seamless Wix Integration & Smarter Business Operations

Wix Automations natively integrates with Wix Services, enabling businesses to leverage real-time contextual data. For example : 
Reward loyal customers with unique discounts based on purchase behavior & spending.
Automate reminders & invoicing for restaurants, freelancers, and service providers.
Trigger dynamic pricing & promotions tailored to customer engagement.

Guy Itzhaki, Head of Wix Automations, on the New Builder:

"The new automation builder is a game-changer—whether you're a sophisticated user designing complex workflows or a small business owner using predefined templates, Wix Automations provides the flexibility to streamline operations, engage customers, and scale efficiently."

Empower Your Business with Smarter Automations

Wix’s latest innovation makes automation more accessible, powerful, and adaptable for businesses of all sizes.

Similarweb Launches App Intelligence to Deliver Unified Web & App Analytics

Similarweb Launches App Intelligence to Deliver Unified Web & App Analytics

apps for business 13 Mar 2025

Similarweb Ltd., a global leader in Digital Intelligence, has launched App Intelligence, a powerful new solution that integrates web and mobile app analytics into a unified platform. This advancement provides businesses with a 360-degree view of digital performance, helping them uncover competitive insights and drive smarter growth strategies.

Benefits of Similarweb's App Intelligence :

Comprehensive Market Coverage – Tracks 4M+ iOS & Android apps across 58 countries with historical insights.
Rich & Reliable App Insights – Provides downloads, engagement, retention, audience demographics, ratings & reviews.
Unified App & Web Analytics – Offers cross-platform visibility for deeper competitive analysis.
App Technographics – Reveals the technology stacks powering top-ranked apps.
Powered by 42matters – Enhanced data from Similarweb’s acquisition of 42matters for more precise app intelligence.

Or Offer, Founder & CEO of Similarweb, on the New Offering:

"Businesses need a full view of their digital presence to stay ahead. App Intelligence provides an unmatched perspective into app and web performance, giving brands the insights they need to make smarter, data-driven decisions."

Unlock Next-Level Digital Intelligence

 

The launch of App Intelligence strengthens Similarweb’s mission to provide the most complete coverage of digital performance, enabling brands to stay competitive in today’s digital-first economy.

Ireland’s Top Digital Experts to Headline Exclusive Website Optimisation Event

Ireland’s Top Digital Experts to Headline Exclusive Website Optimisation Event

digital marketing 13 Mar 2025

Leading digital analytics and website optimisation specialists, including Hookflash, Contentsquare, and AB Tasty, are bringing together Ireland’s top marketing minds for an exclusive industry event in Dublin. The event will focus on data-driven website optimisation, revealing how brands can make every site change impactful and profitable.

Why It Matters

Marketing budgets are tighter, and clicks are more expensive – making the post-click experience critical for sales & retention.
Too many changes are made without testing – leading to millions in lost revenue every year.
Data-driven experimentation ensures higher engagement, better conversions, and long-term success.

Featured Speakers & Insights:

Luke Adams, Senior Performance Specialist, Irish Life – Shares strategies for leveraging data-driven decision-making.
Patrick Thornton, eShopWorld – Reveals how to use tech to enhance customer experience.
Nicole Storey, Head of Experimentation, Hookflash – Showcases how data-driven testing led to a 19% revenue uplift for clients in 2024.

Nicole Storey on the Importance of Experimentation:

"Brands are losing money at an alarming rate due to poor post-click experiences. At Hookflash, we help brands save money and increase revenue by introducing and scaling data-driven experimentation programs."

Don’t Miss This Opportunity

This event is a must-attend for marketers looking to avoid costly mistakes, boost revenue, and optimise every customer interaction.

   

Page 314 of 1374