News

TruePath Vision Brings AI Weapon Detection to Hotels and Public Venues—No New Cameras Required

TruePath Vision, an AI computer-vision startup originally built to combat human trafficking, is expanding its mission. The company has announced the launch of a new weapon detection capability designed to help hotels, resorts, and public venues identify potential threats in real time—without installing new cameras or making heavy capital investments. The move reflects a broader shift in physical...

artificial intelligence 5 Jan 2026

Instagram Limits Posts and Reels to Five Hashtags, Signaling a Shift Toward Smarter Discovery

Instagram is quietly rewriting one of social media’s most familiar playbooks: hashtags. The platform now advises creators and brands to use no more than five hashtags on posts and Reels, a notable departure from the long-standing practice of stacking tags to maximize reach. The change reflects Instagram’s broader push toward AI-driven content discovery, where relevance and engagement matter more...

digital marketing 19 Dec 2025

The 2026 State of Performance Marketing Report: How Inflated Signals, AI Noise, and Disconnected Tools Are Derailing B2B Growth

For years, B2B marketers have been told to trust the dashboard. If impressions are up, intent scores are climbing, and leads are flowing, performance marketing must be working—right? According to DemandScience’s newly released 2026 State of Performance Marketing Report, that confidence may be badly misplaced. The report introduces a sharp phrase for a familiar frustration: the Marketing Data...

artificial intelligence 18 Dec 2025

Brandwatch Earns Dual Analyst Recognition for Enterprise Social and Influencer Platforms

Brandwatch, a Cision company and a global player in consumer intelligence and social media management, has been recognized by two major analyst firms for its enterprise-grade innovation and growing influence across the marketing technology landscape. The company has been named a Leader in the QKS SPARK Matrix™ for Social Media Management Platforms, 2025, and a Major Player in the IDC MarketScape...

social media 17 Dec 2025

BrowserStack Launches AI Agent to Slash QA Debugging Time by 95%

As AI-assisted coding helps developers ship software faster than ever, QA teams have been left playing catch-up—until now. BrowserStack today launched its AI-powered Test Failure Analysis Agent, an autonomous system designed to diagnose test failures with QA-level accuracy, up to 95% faster than manual investigation. The move targets a growing imbalance in modern software teams. While developers...

artificial intelligence 17 Dec 2025

NP Digital Canada: 2026 Will Redefine Discovery—and Most Brands Aren’t Ready

Consumers aren’t searching the way they used to—and that shift is already rewriting the rules of digital marketing. According to NP Digital Canada’s newly released 2026 Digital Marketing Predictions, discovery has moved almost entirely off the traditional website-and-search-results path. Instead of browsing pages or comparing links, consumers are increasingly relying on AI tools, social...

artificial intelligence 17 Dec 2025

Uberall Launches GEO Studio to Help Brands Win Visibility in AI Search

For more than a decade, local visibility followed a familiar playbook: optimize listings, manage reviews, publish local content, and climb the rankings. That playbook is breaking down. As AI-driven search and answer engines increasingly decide which businesses get surfaced—and which get ignored—brands are discovering an uncomfortable truth: they’re optimized for keywords, not for AI. Uberall is...

technology 17 Dec 2025

Zeta Brings Athena to CES 2026, Positioning AI Agents as the New Marketing Interface

If CES has become the annual proving ground for AI ambition, Zeta Global is using CES 2026 to make a pointed case: the future of marketing software won’t be dashboards—it will be agents. Zeta Global (NYSE: ZETA) announced a full slate of CES 2026 activity centered on Athena by Zeta, its conversational, “superintelligent” AI agent designed specifically for enterprise marketers. The company will...

artificial intelligence 17 Dec 2025