marketing 10 Jun 2025
As digital commerce evolves, brands are looking for ways to deliver more authentic, immersive experiences to online shoppers. OPIC Technologies, Inc., a pioneering force in Spatial Livestream Technology, is leading this transformation. By enabling live, 3D product demonstrations, OPIC empowers retailers to showcase their offerings in real time with unprecedented visual depth and realism—redefining how customers interact with products in a digital environment.
Enables retailers to present products in spatial 3D livestreams, simulating in-store exploration.
Customers can:
View products from all angles in real-time.
See material textures, reflections, and light behavior.
Evaluate items like shoes, handbags, or jewelry with true-to-life detailing.
Goes beyond flat, static videos with dynamic product behavior.
Retailers can demonstrate:
How fabric drapes and moves on a model.
How accessories shimmer under different lighting.
How shoes flex or behave when in motion.
Supports live demonstrations of garments and cosmetics on models in real-time.
Helps customers visualize:
How makeup shades look on different skin tones.
How apparel fits and moves on various body types.
Builds stronger confidence in purchase decisions by bridging the gap between digital and physical try-ons.
Shoppers gain:
Enhanced product visualization.
Realistic representations of color, scale, and movement.
A more interactive and informative decision-making process.
Drives increased engagement and reduced return rates through better-informed purchases.
Scalable for brands of all sizes—from emerging D2C startups to enterprise-level retailers.
Combines 3D video precision with the immediacy of live content to create high-impact digital storefronts.
OPIC Technologies is setting a new standard in digital commerce with its Spatial Livestream Technology. By merging real-time interaction with 3D precision, the company helps brands break the limitations of traditional e-commerce and create immersive, trust-building experiences for customers. As consumer expectations evolve, spatial livestreaming is becoming a critical component for brands that want to stay competitive, transparent, and truly engaging.
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marketing 10 Jun 2025
In a landmark step toward democratizing access to scientific knowledge, Clarivate Plc has renewed and significantly expanded its partnership with CAPES (Coordenação de Aperfeiçoamento de Pessoal de Nível Superior). The new multi-year agreement enhances access to high-quality data and research tools for over 400 Brazilian institutions, representing a 57% increase in institutional coverage. This bold move supports Brazil’s growing momentum in postgraduate education, regional equity, and global scientific collaboration.
Over 400 institutions will now benefit from the partnership, including those in:
Remote and underserved regions like the North, Northeast, and Center-West.
Major metropolitan areas and leading universities.
The expansion aims to close regional gaps in academic and scientific resources.
Access includes industry-leading Clarivate platforms:
Web of Science – for global scholarly research and citations.
Journal Citation Reports – for evaluating publication impact and journal performance.
Cortellis Drug Discovery Intelligence – for life sciences and pharmaceutical R&D.
Derwent Innovation Index – for innovation tracking and IP analysis.
These tools offer comprehensive visibility into global research trends, innovation, and academic performance.
Empowers:
Researchers to discover and publish quality work.
Policy advisors to make evidence-based decisions.
Healthcare professionals and biomedical scientists to drive innovation in treatment and care.
Supports interdisciplinary collaboration, policy development, and institutional benchmarking.
Supports Brazil’s national education and science goals:
Strengthens postgraduate programs.
Informs funding and investment strategies.
Reduces regional disparities in academic output.
Provides equitable access to insights, enabling all regions to participate in the global research conversation.
Through Cortellis, researchers gain access to:
Pharmacology, biology, and chemistry data.
Insights on drug interactions, clinical trials, and IP landscapes.
Tools to accelerate R&D and support breakthrough discoveries in healthcare.
The renewed and expanded partnership between Clarivate and CAPES is a strategic milestone for Brazil’s academic and scientific community. By delivering powerful research tools to a broader range of institutions, the agreement supports data-driven education, equitable innovation, and global research excellence. As Brazil continues to rise as a leader in scientific output, initiatives like this foster a more inclusive, connected, and future-ready research ecosystem.
Clarivate’s collaboration with CAPES serves as a model for academic consortia worldwide seeking to enable transformative intelligence through open access to high-quality data and insights.
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artificial intelligence 10 Jun 2025
At the Gartner Marketing Symposium/Xpo, Uniphore, a global leader in enterprise AI, revealed its latest innovation: Marketing Agents a pioneering suite of AI tools embedded within the Uniphore Customer Data Platform (CDP). This first-of-its-kind offering is designed to revolutionize how marketers access, analyze, and act on first-party data without the bottlenecks of traditional engineering support.
With these AI-driven agents, marketers can now ask questions, segment audiences, and interact with customer data in real time using natural language prompts ushering in a new era of business-centric AI with enterprise-grade security and governance.
Semantic search interface to instantly surface:
Attributes
Audiences
Data components within the platform
Designed for intuitive data exploration without technical queries.
Enables marketers to create complex audience segments using:
Plain English prompts
Rule-based logic for granular targeting
Reduces reliance on data engineering or SQL queries.
Embedded UI assistant that answers user questions in real time.
Pulls from indexed product documentation.
Empowers users with self-service product knowledge and support.
Three more agents launching in 2025:
Campaign optimization
Advanced reporting
Real-time marketing insights
Responds to rising demand for:
Faster audience targeting
Smarter campaign optimization
Reduced dependency on IT/data teams
Eliminates friction caused by:
Disconnected systems
Legacy black-box analytics tools
AI agents are built natively into the Uniphore CDP, enabling:
Secure, in-platform data interaction
Zero need for external data movement
Streamlined governance and control
Dell Technologies: Boosted productivity by 70%
Hewlett Packard: Cut campaign build time from two weeks to 2 hours
The Washington Post:
+131% in new reader acquisition
+38% in resubscribe rates
Skechers:
324% increase in engagement
68% drop in acquisition costs
28% increase in ROAS
Projected gains with Marketing Agents: 30–50% compounded improvement
"With Marketing Agents, teams can act on data in seconds instead of days—while keeping governance intact."
— Steve Daheb, CMO, Uniphore
"Agentic AI gives us the ability to create journeys and segments in seconds, freeing our teams to focus on insights."
— David Rowley, VP Revenue Tech, News Corp
Gartner Marketing Symposium/Xpo
Denver | Booth 317
June 2–4
Session: How News Corp Is Building a Foundation for AI-Powered Marketing
June 2 | 2:30–3:00 p.m. MDT
Steve Daheb (Uniphore), David Rowley (News Corp)
Snowflake Summit
San Francisco | Moscone Center | Booth 2104
June 2–5
Session: Composable in Action: Architectures From 3 Leading Brands
June 4 | 4:00–4:20 p.m. PDT
Kalyan Tummala, VP Product Marketing, Uniphore
With the launch of Marketing Agents, Uniphore is transforming how marketing teams interact with data—from search to segmentation to optimization—within a secure, AI-native enterprise environment. By embedding intelligence directly into the CDP, the platform delivers speed, accuracy, and operational efficiency, allowing marketers to unlock insights in seconds.
This release signals Uniphore’s deep commitment to empowering business users with usable, explainable AI, and positions the company as a frontrunner in the next generation of enterprise martech innovation.
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digital marketing 10 Jun 2025
TechRank Australia, a Melbourne-based full-service digital marketing and web design agency, has launched a 7-Day Instant Website Design Service—an innovative solution for small and medium-sized businesses. The service delivers a fully functional, mobile-responsive, SEO-optimized website within seven business days, backed by a 100% money-back guarantee if the first draft isn’t delivered on time.
Traditional web development can take 4–8 weeks, delaying growth and revenue.
Start-ups and SMEs need speed, transparency, and reliable SEO foundations to compete.
Missed revenue opportunities due to delayed launches
Hidden costs for essential features like SSL and mobile optimization
Brand inconsistencies from generic templates
Poor SEO and performance at launch
TechRank Australia’s service responds directly to these issues, offering a deadline-driven, all-inclusive web build solution.
500+ Industry-Specific Mobile-Ready Designs: Curated layouts optimized for conversion
On-Page SEO Foundation: Titles, meta tags, alt-tags, and site structure
Licensed Stock Photography: Professionally selected, included at no extra cost
Content Assistance: Options for light editing or full copywriting
Security & Compliance: SSL installation, basic firewall, GDPR compliance
Analytics & Search Console Setup: Google Analytics and Search Console configured from day one
Seven-Day Post‑Launch Support: Minor updates, performance tweaks, and user Q&A
Select a Design Theme: Choose an industry-aligned template
Place Your Order: Secure the project via online checkout
Submit Business Details: Provide logo, brand assets, and content
Design & Development: Agency builds site with performance, accessibility, and SEO best practices
First-Draft Review in 7 Days: Initial version delivered on time
Revisions & Final Edits: Adjustments made based on feedback
Go‑Live + 7‑Day Support: Launch complete site with ongoing minor enhancements
TechRank Australia guarantees delivery of the first draft within 7 business days. If this deadline isn’t met, clients receive a 100% refund and TechRank still completes the website—ensuring no one walks away empty-handed.
Headquartered in Melbourne, the service is available in Australia, USA, New Zealand, Canada, India, UK, and Southeast Asia.
To celebrate the launch, new projects started before June 30, 2025, will receive a 50% discount on the standard package rate.
Hospitality (Melbourne): Café site with reservation form → 40% boost in foot traffic
Retail (Sydney): WooCommerce store → increased after-hours sales
Construction (Dubai): Portfolio + quotes → 25% more qualified leads
Consulting (London): Secure client portal → landed higher-value contracts
Nonprofit (New York): Donation/volunteer site → 35% increase in donations
Wellness (Singapore): Membership library → 50% rise in bookings
SaaS Startup (San Francisco): Beta landing page → higher investor interest
Professional Services (Mumbai): Resource portal → new contracts secured
Education (Toronto): Enrollment site → 40% jump in inquiries
These cases highlight TechRank’s precise SEO keyword targeting such as “WordPress website design Melbourne” and “ecommerce web design Sydney.”
All clients receive domain registration and hosting packages that include:
Free SSL certificate
Daily automated off-site backups
24/7 monitoring with 99.9% SLA
Expert support and domain management (e.g., .com, .com.au, .co.uk)
Disha Jindal, Co‑Founder, highlights the service’s purpose:
“Small businesses cannot afford to remain offline for months. This service was designed to empower entrepreneurs and business owners to start selling, booking, or building their online presence within days rather than quarters.”
TechRank Australia’s 7-Day Instant Website Design Service is a powerful, transparent, and cost-effective solution for SMBs navigating digital acceleration. Combining fast delivery, SEO optimization, and a global reach, it offers SMEs a strong foundation for growth—with all the essentials handled professionally and efficiently.
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artificial intelligence 10 Jun 2025
Lutra, a South Korea-based brand-tech company, has launched makeyourmascot.com an AI-powered mascot generator tailored specifically for small businesses. With nothing more than a Google Maps link or a business name, shop owners can instantly receive a custom-designed, emotionally engaging mascot that reflects their brand identity in under one minute.
To promote this innovative launch, Lutra is running an out-of-home campaign featuring real mascot creations on LinkNYC kiosks across New York City.
“Mascots have more power than we think,” said Jongyeop Seon, CEO of Lutra. “They draw attention, create emotional bonds, and make your brand truly unforgettable.”
Mascots foster personal connection with customers.
They humanize brands and create memorable visual hooks.
A well-designed mascot can increase customer loyalty and retention.
In crowded markets, mascots help businesses stand out visually.
Mascots convey personality instantly — no need for lengthy introductions.
Mascots can be used across menus, packaging, signage, websites, and social media, ensuring brand consistency and identity.
Just input your Google Maps link or business name.
The platform pulls public business data (type, name, location) to generate a tailored mascot.
Powered by AI models from Google and OpenAI.
Designed to smile, look approachable, and form emotional connections.
Every mascot includes character elements that enhance customer affinity.
Visuals change based on business category:
Pastel and cozy for bakeries or florists
Bold and expressive for food trucks
Clean and modern for beauty salons or tech hubs
Mascots can be downloaded for:
Menus
Packaging
Signage
Website headers
Social media avatars and stickers
Lutra also provides creative suggestions for maximizing mascot visibility.
No design skills required.
Process takes ~60 seconds.
Ideal for time-constrained business owners who still want professional branding.
The project is supported by Google and OpenAI, making it free for a limited time to small businesses in the United States.
Although created by a Korean company, makeyourmascot.com has a global focus. Lutra draws from Korea’s globally admired character design industry (think Kakao Friends and LINE characters) to make mascots that are:
Emotionally intelligent
Highly adaptable
Visually distinctive across cultures
Bakery in Brooklyn: Uses a cozy cat mascot on coffee cups and delivery boxes
Barbershop in Chicago: Sports a retro-cool dog character for signage and Instagram stickers
Food truck in Austin: Has a taco superhero mascot printed on loyalty cards
Online boutique in Seattle: Features a fox mascot on email campaigns and product tags
These cases demonstrate that even microbusinesses can harness mascot branding to create stronger customer touchpoints.
Lutra positions itself at the intersection of technology and emotional design. Having served over 50 client companies, Lutra aims to empower small businesses with tools traditionally accessible only to large enterprises.
Their unique approach combines:
Interactive branding
Character-based marketing
Cultural storytelling, inspired by Korea’s character branding successes
With makeyourmascot.com, Lutra has created more than just a novelty — it's a practical, AI-powered branding solution that gives small businesses an emotional edge in a competitive market. In just one minute, business owners can unlock a new layer of identity and customer engagement.
As customer attention becomes harder to capture, mascots offer a timeless and powerful tool — now reimagined with the speed and intelligence of AI.
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artificial intelligence 10 Jun 2025
As AI continues reshaping search engine results pages (SERPs), understanding how queries relate and which URLs consistently rank has never been more vital. Enter Floyi’s SERP Similarity Chrome Extension, launched in collaboration with TopicalMap.com. This free browser tool allows marketers, SEOs, and content strategists to compare two Google search result pages side by side and instantly highlight overlapping URLs.
What started as an internal tool for keyword clustering and topical mapping is now publicly available enabling anyone working in SEO to make faster, more accurate decisions with minimal effort.
“If you're working with SERPs, this removes the grunt work and gives you clarity fast,”
— Yoyao Hsueh, Founder of Floyi & TopicalMap.com
The introduction of AI Overviews, Search Generative Experiences (SGE), and Google’s AI Mode is transforming how search results appear.
Classic signals like blue links and featured snippets now compete with AI-powered layouts, making intent mapping more nuanced.
SERP overlap is a high-signal indicator that two queries share similar search intent.
This is essential for keyword clustering, content planning, and avoiding duplicate or cannibalizing content.
Traditional methods involve opening multiple tabs and manually checking URLs.
The SERP Similarity Extension automates and visualizes the entire process in seconds.
Run a Google search and click the extension.
It instantly collects the top organic results (cleaned and normalized URLs).
Enter a second query — the tool opens it in a background tab.
View both SERPs in a split-screen layout, with direct URL comparisons.
Overlapping URLs are automatically detected, cleaned, and matched.
Visual lines connect matching results, making it easy to see intent alignment.
Use the “Show in Tab” feature to save your current comparison.
Useful for revisiting analyses during audits or content planning.
This tool reflects the exact process used by TopicalMap.com — known for building deep, entity-rich topical maps for agencies and brands. By transforming a manual, tab-heavy workflow into a one-click process, Floyi empowers SEO teams to:
Cluster keywords more intelligently
Spot cannibalization issues
Audit content coverage gaps
Understand query intent at scale
Check whether variations of a topic bring up the same pages.
Helps you group or separate keywords for pillar and cluster strategies.
Quickly contrast two queries to see if Google treats them as similar or distinct.
Crucial for editorial planning and content differentiation.
If the same URL ranks for two very different queries, it may indicate overlap issues.
Use this insight to optimize or merge pages.
SERP-based grouping is stronger than semantic similarity alone.
Clean URL mapping ensures precision at scale.
Skip Excel sheets and side-by-side screenshots.
Speed up your workflow with visual clarity and tab reduction.
As Google leans further into AI-enhanced search, the visibility of overlapping content — or lack thereof — can be a competitive edge. Whether you're:
Building a topical map
Auditing a large site
Planning a new content cluster
Researching SERP behavior for a client
…the SERP Similarity extension gives you the ability to see what Google sees, faster and smarter.
The SERP Similarity Chrome Extension by Floyi and TopicalMap.com brings clarity and speed to one of SEO’s most tedious tasks — comparing SERPs. With just a few clicks, you can instantly see how two queries align, how URLs overlap, and where opportunities or risks exist.
In a world of evolving search experiences, tools that bring transparency and simplicity are more valuable than ever. And now, one of the most effective internal SEO tools is free for everyone to use.
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marketing 10 Jun 2025
QKS Group’s SPARK Matrix™ has once again spotlighted the top contenders in the Digital Twin of an Organization (DTO) solutions market for 2025. SAP has emerged as a Leader in this space, recognized for its robust technological framework and high-impact customer solutions. The SPARK Matrix™ evaluates vendors based on technology excellence and customer impact, offering a comprehensive analysis of global market trends, dynamics, and competitive positioning.
SAP has been rated highly in both technology excellence and customer impact categories.
Named a Leader in the 2025 SPARK Matrix™ for Digital Twin of an Organization Solutions.
Acknowledged for delivering end-to-end digital representations of enterprise operations.
The SPARK Matrix™ offers a detailed market study including:
Vendor landscape and positioning.
Strategic insights for enterprise evaluation.
Key trends influencing the DTO ecosystem.
Assesses competitive differentiation and provider capabilities in a rapidly evolving space.
Integrates business processes, data, systems, and strategies into a unified digital framework.
Built on SAP’s Business Technology Platform (BTP):
Enables real-time simulation and monitoring.
Provides contextual insights and operational visibility.
Supports features such as:
Automated process discovery.
AI-powered insights and risk analysis.
Scenario modeling for strategic decision-making.
Enables cross-functional alignment with strategic objectives.
Facilitates transformation planning with data-driven intelligence.
Helps visualize outcomes and monitor enterprise performance in real time.
Reinforces SAP’s commitment to managing enterprise complexity at scale.
SAP’s DTO approach supports:
Unified performance monitoring.
Intelligent business modeling.
Continuous improvement through virtual simulations.
Emphasizes cloud-first architecture for flexibility and system integration.
Enhances decision-making through real-time data synchronization and awareness.
Dee Houchen, CMO of SAP LeanIX & SAP Signavio, highlights:
Transformation should be a core enterprise capability, not a one-time effort.
DTO allows simulation of business processes before implementation.
Encourages continuous improvement cycles to maximize transformation impact.
SAP’s recognition as a SPARK Matrix™ Leader for the fifth consecutive year underscores the strength and value of its innovation-led approach.
SAP’s continued leadership in the SPARK Matrix™ reflects its unwavering focus on enabling real-time, data-driven organizational transformation. By combining strategic alignment, operational clarity, and intelligent simulations, SAP empowers enterprises to adapt, evolve, and thrive in a dynamic business environment.
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artificial intelligence 10 Jun 2025
Impelsys, a global leader in digital technology solutions, has announced a strategic partnership with AlgoShack to bring AI-powered transformation to software testing. With AlgoShack’s flagship platform, algoQA, the collaboration is designed to modernize and accelerate quality assurance (QA) by integrating intelligent test automation at scale. This marks a significant step for Impelsys as it strengthens its capabilities in AI-led innovation.
AI-Driven Test Automation Platform:
Integration of AlgoShack’s algoQA, a no-code, AI-enabled platform.
Empowers enterprises with intelligent test optimization and automation.
Seamlessly integrates with CI/CD pipelines for continuous delivery.
Enhanced Testing Efficiency:
Enables continuous monitoring and automated test script migration.
Reduces manual QA tasks and accelerates software release cycles.
Facilitates prompt engineering and AI-enabled decision-making in QA.
Strategic Expansion and Innovation:
Combines Impelsys’ expertise in digital transformation with AlgoShack’s cutting-edge QA technology.
Aligns with Impelsys’ goal to support AI transformation across digital value chains.
Delivers scalable, efficient, and high-performance QA solutions to global clients.
Improved Business Outcomes:
Speeds up delivery timelines while ensuring high software quality.
Minimizes defects and enhances QA agility.
Helps businesses achieve higher ROI through intelligent test automation.
The Impelsys–AlgoShack partnership is a forward-looking move to infuse artificial intelligence into core quality assurance processes. By leveraging algoQA’s advanced capabilities and Impelsys’ strategic implementation expertise, this alliance sets the stage for faster, smarter, and more reliable QA outcomes. It further reinforces Impelsys’ commitment to helping enterprises embrace AI as a core pillar of their digital transformation journey.
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