Storyteq, the proprietary marketing technology of Inspired Thinking Group (ITG), has been recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Content Marketing Platforms—marking its third consecutive year in this prestigious category.

Storyteq was acknowledged for its completeness of vision and ability to execute, making it the most advanced technology provider in the Magic Quadrant™. This achievement follows its previous recognition as a Leader in the 2025 Gartner Magic Quadrant™ for Digital Asset Management, making Storyteq the only vendor to hold Leader positions in both reports.

AI-Powered Content Marketing at Scale

Storyteq empowers brands to plan, create, manage, and optimize intelligent, data-driven content—known as Halo Content—through a single AI-powered platform. By leveraging advanced AI, Storyteq enables brands to generate high-quality, personalized marketing assets tailored for every channel and customer interaction.

"Content is the central challenge facing brands today—not just producing more, but delivering personalized, channel-specific content that truly resonates," said Andrew Swinand, Managing Director of ITG. "Through AI-powered automation, Storyteq helps global brands create and scale content faster while enhancing efficiency and impact."

Driving Success for Global Brands

Storyteq’s cutting-edge platform is trusted by leading global brands, including Heineken, Haleon, ASOS, JLR, and Comcast, to execute high-impact omnichannel marketing campaigns.

"With Storyteq, brands can turn content into their competitive advantage," added Guido Derkx, Managing Director and co-founder of Storyteq. "Our platform accelerates content creation while reducing costs, ensuring every marketing asset is optimized for engagement and impact."