News
Mundial Media Secures Exclusive U.S. Ad Partnership With Grupo Reforma
As advertisers rethink how to reach multicultural audiences in a post-cookie world, premium context—not personal data—is becoming the new currency. Mundial Media is betting big on that shift. The AI-powered advertising platform has announced an exclusive U.S. publisher partnership with Grupo Reforma, one of the most influential media organizations in Mexico and Latin America. Under the agreement...
advertising 8 Jan 2026
HawkSoft Taps Voice AI to Modernize the Insurance Agency Front Office
Independent insurance agencies have spent years modernizing back-office systems, yet the front office—where calls are answered, requests triaged, and service experiences formed—has largely remained manual. HawkSoft and Sonant are betting that voice AI is finally ready to change that. HawkSoft, a widely used agency management system (AMS) for independent insurance agencies, has announced a new...
artificial intelligence 8 Jan 2026
NBCUniversal Brings Agentic AI to Premium Video Buying—Starting With Live Sports
For decades, buying premium video—especially live sports—has been one of advertising’s most manual, time-intensive, and human-dependent processes. It’s also one of the most valuable. Now, NBCUniversal and a group of technology and agency partners are making a bold case that artificial intelligence is finally ready to take on the hardest job in media buying. NBCUniversal, independent agency RPA...
artificial intelligence 8 Jan 2026
Adstra, Stagwell’s Marketing Cloud, and Databricks Team Up to Make Privacy-First Identity Actually Work for Marketers
For years, marketers have been promised a future where data collaboration doesn’t mean data exposure. This week, Adstra, Stagwell’s The Marketing Cloud (TMC), and Databricks took a meaningful step toward making that promise real. Adstra, a long-standing player in identity resolution, has announced a collaboration with TMC and Databricks that brings its Conexa Identity Network directly into...
artificial intelligence 7 Jan 2026
VIIRL Partners With eLocal to Bring High-Intent Pay-Per-Call Leads Into a Unified MaaS Platform
As home service marketers continue to demand clearer ROI and higher-quality leads, VIIRL is betting that tighter integration—not more channels—is the answer. VIIRL, an all-in-one Marketing as a Service (MaaS) platform focused on lead-driven growth, has announced a strategic partnership with eLocal, a long-established leader in pay-per-call advertising. The collaboration brings eLocal’s...
technology 7 Jan 2026
2X Acquires GTM Engineering Specialist The Kiln to Deliver End-to-End Go-to-Market Orchestration
2X, a global leader in subscription-based go-to-market (GTM) services, has acquired The Kiln, a top-performing Clay partner known for its deep expertise in GTM Engineering Services. The move significantly expands 2X’s capabilities beyond marketing execution into full go-to-market orchestration, positioning the company among the first Marketing-as-a-Service providers to deliver integrated strategy...
business 7 Jan 2026
PMG Acquires Influencer Marketing Agency Digital Voices to Scale Global Creator-Led Growth
PMG, the global independent marketing services and technology company, has acquired London- and New York-based influencer marketing agency Digital Voices, marking a strategic move to deepen its creator marketing capabilities as the influencer economy enters a rapid growth phase. The acquisition comes as influencer marketing is projected to grow nearly tenfold over the next eight years, evolving...
digital marketing 7 Jan 2026
The Trade Desk’s OpenAds Gains Publisher Backing to Clean Up Programmatic Auctions
Programmatic advertising may power most of today’s digital media buying, but its biggest criticism hasn’t gone away: too much happens in the dark. Advertisers struggle to understand what they’re buying, publishers struggle to see where value leaks out of the supply chain, and everyone pays the price in trust. The Trade Desk thinks the fix starts at the auction itself. The ad tech giant today...
advertising 7 Jan 2026
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