SUCCESS® Enterprises is proud to announce that Ashley LaRocque has been appointed Vice President of Media & Production. With an extensive background in media production and content strategy, LaRocque will play a pivotal role in elevating SUCCESS®’s mission to empower entrepreneurs, leaders, and individuals seeking growth.

"SUCCESS® Enterprises empowers ambitious go-getters to take action," said Amy Somerville, CEO of SUCCESS®. "Ashley’s exceptional leadership, creativity, and experience will help us deliver high-quality content and unforgettable experiences for our community."

LaRocque joins SUCCESS® with a proven track record in media and event production. Previously, she served as Executive Director of Media Production at RE/MAX, LLC, where she led the development of globally distributed content and high-impact event experiences.

"Producing innovative content for such an empowered audience is a dream for a creative," said LaRocque. "I’m buzzing with energy for what’s to come!"

Her strategic expertise and passion for storytelling will further position SUCCESS® as an innovative leader in personal and professional development, bringing engaging, high-quality content to entrepreneurs worldwide.

Armstrong & Associates, Inc. is proud to be recognized as the Top Market Research Firm 2025 by Business Management Review. This prestigious award underscores our commitment to delivering trusted market intelligence, strategic insights, and data-driven solutions to the global supply chain and logistics industry.

Following a rigorous evaluation by C-level executives, industry thought leaders, and the Business Management Review editorial board, Armstrong & Associates emerged as the leading firm known for its unmatched expertise, accuracy, and industry trust.

"Our mission is to provide information nobody else has regarding third-party logistics," said Evan Armstrong, CEO.

Why Armstrong & Associates?

Decades of expertise in 3PL market research, M&A intelligence, and strategic consulting.
A reputation built on trust, accuracy, and deep industry knowledge.
Actionable insights that empower 3PLs, investors, and shippers to make informed decisions.

We extend our gratitude to our clients, partners, and industry peers for their continued trust and support. This recognition fuels our passion to keep delivering best-in-class market research and intelligence.

Partnerize, the leader in partnership automation, has appointed Vanja Wilson as Vice President and General Manager for APAC. This appointment underscores the company’s commitment to expanding in the region and reflects APAC’s strong growth momentum in 2024.

Based in Sydney, Wilson will lead strategic efforts to drive channel growth and investment, reinforcing Partnerize’s position as the preferred partner for brands scaling their affiliate and partnership programs.

A Seasoned Leader in Affiliate Marketing

With 10+ years of experience in affiliate marketing, consultative sales, and client services, Wilson brings deep industry expertise and a growth-driven mindset. As one of the few senior female leaders in the APAC affiliate space, her appointment highlights Partnerize’s dedication to fostering diverse leadership.

"Vanja’s leadership, strategic vision, and deep industry expertise have been instrumental in accelerating our momentum in APAC," said Matt Gilbert, CEO of Partnerize. "Having dedicated leadership on the ground strengthens our ability to drive growth and deliver value to our clients and partners in the region."

Wilson joins a strong regional leadership team, including Nell Nakkan and Georgia Hudson, both of whom were awarded the Global President’s Award for their resilience and leadership in 2024.

Electric Buzz, the dynamic pay-per-click (PPC) advertising agency, has announced the launch of its expanded suite of advertising services, designed to maximize ROI and help brands dominate their markets with data-driven strategies.

Customized PPC Solutions Across Diverse Platforms

Electric Buzz now offers an “à la carte” menu of services, allowing businesses to customize their advertising campaigns across:

Social Media Ads – Meta (Facebook & Instagram), TikTok, X (formerly Twitter), LinkedIn, Pinterest, Reddit
Search Engine Ads – Microsoft Ads, Bing Ads
Niche Platform Ads – The Knot, Legal Match, FindLaw.com

Transparent & Flexible PPC Services

Electric Buzz stands out with:

Month-to-month service agreements – No long-term commitments
No start-up fees – Easy onboarding for all businesses
No minimum spend requirements – Accessible advertising for brands of all sizes

"We’re passionate about electrifying brand visibility," said, Founder of Electric Buzz. "Our expanded PPC services provide businesses with the flexibility, transparency, and expert strategies they need to thrive in today’s competitive digital landscape."

Software Pro Digital, a leading digital marketing agency, has been named one of the Best Digital Marketing Agencies of 2025 by TrueFirms, recognizing its expertise in SEO, PPC, social media marketing, and content strategy.

Industry-Leading Digital Marketing Solutions

Software Pro Digital specializes in conversion-driven strategies that enhance brand visibility and generate high-quality leads. Notable clients include Pep Boys, Philadelphia International Airport (PHL), Skystream, and Satya Jewelry, demonstrating a proven track record of success across industries.

Why Software Pro Digital Stands Out?

Award-winning campaigns with measurable ROI
Data-driven approach for increased website traffic & engagement
Recognized expertise in SEO, paid media, and digital strategy

"We are honored to be recognized by TrueFirms," said Hamid Mahmood, Founder & CEO. "Our team is committed to delivering impactful digital marketing solutions that help businesses thrive in a rapidly evolving online landscape."

Everywhere, MikeWorldWide’s in-house influencer marketing and content agency, and SocialHP, a LinkedIn analytics and SaaS platform, have released a groundbreaking report analyzing the LinkedIn habits of U.S. LinkedIn Top Voices and Fortune 500 CEOs.

The report, titled "Maximizing LinkedIn Engagement: Lessons from Top Voices and Fortune 500 CEOs," provides a data-driven look at how the most influential LinkedIn leaders use the platform to:

• Shape industry conversations
• Build credibility
• Foster deeper audience connections

Analyzing 220 LinkedIn Top Voices and 149 Fortune 500 executives from November 2023 to November 2024, the study uncovers what separates high-performing LinkedIn leaders from those struggling to gain traction.

Findings: What Drives LinkedIn Influence?

1. Engagement Rates & Top Voices Impact

   • LinkedIn Top Voices achieved an average 6.2% engagement rate across nearly 9,000 posts—far exceeding the platform’s typical 1-2% engagement.
   • This indicates a strong influence and credibility among Top Voice recipients.

2. AI & Trending Topics Drive Conversations

   • AI-related posts by Fortune 500 CEOs generated 54,000 interactions over the year.
   • Topics on authenticity and workplace culture also performed well:
     • Authenticity-focused posts: 3,736 interactions per post
     • Workplace culture content: 1,854 interactions per post

3. The Power of Multimedia Content

   • 80% of high-performing CEO posts included images, documents, or videos.
   • Short-form video is underutilized, appearing in just 12% of CEO posts.
   • Despite this, LinkedIn video content saw a 36% YoY increase in viewership (Oct. 30, 2024 – Jan. 29, 2025).
   • Executives can enhance their "linkfluence" by strategically incorporating more video content.

4. Follower Count vs. Engagement

   • Fortune 500 CEOs average 375,000 followers, placing them in the top 5% of LinkedIn users.
   • However, many of these executives experience low engagement, revealing the need for a more strategic content approach.

The Strategic Imperative: Building Influence on LinkedIn

Industry leaders emphasize the need for a structured, deliberate approach:

• "LinkedIn is the digital epicenter of thought leadership." – Megan Hueter, Managing Director, Everywhere
• "Executives who prioritize consistent engagement and audience-driven storytelling set themselves apart." – Brad Dickinson, Co-Founder, SocialHP

With LinkedIn surpassing one billion users and Gen Z engagement growing (+13.6% YoY), the platform is evolving into a critical space for executive branding, industry influence, and professional discourse.

For business leaders, LinkedIn is more than a social platform—it’s where reputations are built. This study provides a data-backed roadmap for executives to:

• Stand out in a crowded digital space
• Build trust and credibility
• Maximize their impact through strategic content creation

As competition for visibility intensifies, those who embrace a content-first approach will lead the conversations that shape industries.

Direct Digital Holdings, Inc., a leading adtech and martech platform, has released Best Practices for AI Prompting, a comprehensive guide designed to help businesses optimize generative AI usage while ensuring data security. Developed by the Direct Digital Holdings AI Council, this guide provides a structured approach to crafting effective AI prompts that enhance accuracy, efficiency, and security.

As AI becomes integral to business operations, strong prompt engineering skills are crucial. Poorly framed prompts can lead to:

• Inaccurate AI outputs
• Security vulnerabilities
• Inefficient workflows

This guide offers a step-by-step framework for refining AI prompting, enabling businesses to maximize AI-driven results while minimizing risks.

Insights: Establishing a Framework for AI Success

1. Importance of Structured Prompting

   • AI’s effectiveness depends on well-structured prompts and verification workflows.
   • Poorly designed prompts can lead to misleading responses and security concerns.

2. Core Best Practices for AI Prompting
   The guide provides a structured methodology covering:

   • Context setting: Crafting prompts that clearly define objectives and constraints.
   • Data security: Implementing AI safeguards to protect sensitive business information.
   • Prompt templates: Ensuring consistency and efficiency across teams.
   • Advanced AI techniques: Enhancing AI’s ability to handle complex queries.
   • Iteration and refinement: Improving AI-generated responses through testing.
   • Verification protocols: Cross-checking outputs to prevent misinformation.

3. Driving AI Adoption with Risk Mitigation

   • Organizations often struggle with AI quality control and prompt optimization.
   • This guide helps businesses reduce risks and improve AI-driven workflows.
   • Key strategies include defining AI roles, securing sensitive data, and iterating responses.

Expert Insights on AI's Role in Business Efficiency

• "Generative AI is transformative, but its success depends on structured prompting and verification workflows."
  – Anu Pillai, CTO, Direct Digital Holdings
• "Many companies want to use AI but lack the expertise in prompt engineering. This guide helps bridge that gap."
  – Christy Nolan, VP of Delivery Solutions, Direct Digital Holdings

Direct Digital Holdings’ Best Practices for AI Prompting is a must-have resource for businesses looking to harness AI’s potential without compromising security or accuracy. By adopting these structured AI prompting techniques, companies can:

• Enhance operational efficiency
• Drive more accurate AI-generated insights
• Ensure compliance with data security standards

VEON Ltd., a global digital operator, has announced the appointment of Johan Buse as the new CEO of Banglalink, effective April 6, 2025. He takes over from Erik Aas, who has led the company for nine successful years.

With a strong background in the telecom industry, Johan Buse brings decades of leadership experience across Europe, Asia, and the Middle East. His previous roles include Chief Commercial Officer at Ooredoo Oman, leadership positions at Deutsche Telekom Croatia, AXIS, Singtel, and most recently, leading the Consumer Business Group at StarHub, Singapore.

Leadership Transition & Strategic Vision

• Johan Buse's Appointment

  • Brings extensive telecom industry experience across emerging markets.
  • Will accelerate Banglalink’s digital expansion and support Bangladesh’s growing digital economy.
  • Plans to leverage VEON’s digital expertise to enhance digital and connectivity services.

• Erik Aas’ Legacy

  • Led Banglalink for nine years, expanding it into a nationwide operator.
  • Strengthened 4G network services and introduced market-leading digital platforms like Toffee, MyBL, and RYZE.
  • Leaves behind a strong foundation for Banglalink’s continued growth.

Statements

• Kaan Terzioglu, CEO, VEON Group:
  "Johan’s experience in emerging markets makes him the ideal leader to drive Banglalink’s next phase of growth. I thank Erik Aas for his incredible leadership and contributions to Banglalink’s success over the years."

• Erik Aas, Outgoing CEO, Banglalink:
  "It has been a privilege to lead Banglalink, and I’m confident that Johan will take the company to new heights in its mission to bridge the digital divide in Bangladesh."

• Johan Buse, Incoming CEO, Banglalink:
  "I look forward to leading Banglalink and driving digital transformation at a critical time for Bangladesh. Our goal is to enhance digital connectivity and create meaningful opportunities for millions."

As Bangladesh undergoes rapid digital transformation, Johan Buse’s leadership is expected to strengthen Banglalink’s market position, expand digital services, and contribute to the nation’s digital growth. With VEON’s global expertise and Banglalink’s talented team, the company aims to redefine digital connectivity for millions.