News
LiveRamp Turns Its Data Marketplace Into an AI Hub for Marketers and Developers
LiveRamp is making a clear statement about where advertising data is headed next—and it’s not just toward better targeting, but toward AI systems that can reason, predict, and act using real-world, permissioned data. The data collaboration company today announced a major expansion of its Data Marketplace, adding support for AI training data, third-party AI models, and AI-powered applications and...
marketing 7 Jan 2026
Cogzia and Marketing Maven Team Up to Fix AI Tool Sprawl in Enterprise Marketing
For all the promise of generative AI in marketing, many agencies are discovering an uncomfortable truth: more tools don’t automatically mean more efficiency. In fact, they often mean the opposite. Cogzia, an AI-native enterprise application platform, is betting that the next phase of AI adoption isn’t about smarter models—it’s about better orchestration. The company has announced a strategic...
artificial intelligence 7 Jan 2026
Adcetera Launches A82 Sports Marketing to Help Brands Compete in a Global, Fan-First Sports Economy
As sports evolve into one of the world’s most powerful engines of culture, commerce, and fandom, brands are under growing pressure to show up with more than logos and sponsorship deals. Adcetera believes the moment calls for specialization—without sacrificing scale. The Houston-based integrated agency has unveiled A82 Sports Marketing, a newly formalized division designed to help brands activate...
content marketing 7 Jan 2026
Reshift Media Taps Franchise Marketing Veteran Ryan Arcoraci to Scale U.S. Growth
Reshift Media, one of the most prominent digital marketing agencies serving franchise brands, is making a clear push into the U.S. market. The company has appointed seasoned sales and marketing executive Ryan Arcoraci as Sales Director, tasking him with leading Reshift’s growing U.S. presence and supporting franchisors navigating an increasingly competitive digital landscape. Based in Las Vegas...
marketing 7 Jan 2026
MediaRadar Launches Data Cloud to Make Marketing Intelligence Instantly Actionable in an AI-First Ad Market
As media channels splinter, buying cycles compress, and AI becomes central to marketing operations, one long-standing problem continues to slow the industry down: advertising intelligence lives in too many places, in too many formats, and rarely where decisions actually happen. MediaRadar thinks it has a fix. The marketing intelligence firm today introduced MediaRadar Data Cloud, a new platform...
artificial intelligence 7 Jan 2026
Zeta Global Taps OpenAI to Power Athena, Its Agentic AI for Enterprise Marketing
Zeta Global is betting that the next era of enterprise marketing won’t be driven by dashboards, but by agents that listen, reason, and act. The AI marketing cloud company announced a strategic collaboration with OpenAI to power the conversational intelligence and agentic capabilities behind Athena by Zeta™, its superintelligent marketing agent—and expanded beta access amid growing enterprise...
marketing 6 Jan 2026
Omnicom Media’s New Research Redefines Brand Influence in the Age of AI, Influencers, and Fragmented Attention
For decades, brand growth followed a familiar playbook: build awareness through advertising, reinforce memory structures, and ensure products are easy to buy. Omnicom Media’s latest research suggests that model is no longer sufficient—and may already be outdated. In a new report, The Future of Brand Influence, Omnicom Media argues that influence today is no longer linear, predictable, or...
artificial intelligence 6 Jan 2026
EdGPT.ai Takes Aim at School Websites, Betting Conversational AI Is the Future of Educational Communication
For decades, school websites have been treated as the digital front door for parents, students, and staff. GPT AI Corporation, Inc. is now arguing that door is effectively broken—and it has data to back up the claim. The company has launched EdGPT.ai, an AI-powered conversational platform built specifically for educational institutions, from preschools to universities. Its premise is bold...
artificial intelligence 6 Jan 2026
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