HeyGen, the AI video generator trusted by over 15 million users globally, has launched AI Studio, an advanced video editing platform that empowers creators and businesses to produce high-quality videos with minimal effort. This innovation is centered around usability, creative control, and elevating the quality of A-roll content ensuring audiences connect deeply with the message, not the medium.

Innovations in HeyGen AI Studio

1. The Foundation: High-Quality A-Roll Footage

• Focuses on realism in avatars — lifelike facial expressions, accurate voice tones, and polished gestures.

• Delivers production-quality video footage without requiring a physical studio setup.

• Helps creators cross the "invisible quality threshold" where the tech disappears and the message stands out.

2. An AI-Native, Intuitive Editing Experience

• Moves beyond traditional editing timelines and keyframes.

• Built for modern creators — designed to eliminate learning curves.

• Enables seamless editing with a focus on clarity, flexibility, and speed.

Standout Features of AI Studio

Voice Director Mode

• Direct your avatar’s performance with natural language prompts.

• Adjust tone, pacing, emotion, and emphasis like a real-life director.

Voice Mirroring (Speech-to-Speech)

• Upload your own voice clip and have the avatar replicate it with personality and precision.

• Captures natural cadence and emotion for authentic delivery.

Gesture Control

• Sync gestures to specific words or phrases for engaging, expressive avatars.

• Use existing video footage to enhance realism with deliberate motion.

Real-Time Collaboration Tools

• Comment, tag, and co-edit within the same project workspace.

• Access realistic previews, improved proofreading, and professionally designed templates.

• Make revisions quickly and efficiently with enhanced team collaboration features.

Coming Soon: Next-Gen Editing Capabilities

Camera Control

• Direct virtual camera movements for more dynamic scenes without any physical equipment.

Premium Motion Elements

• Add visually rich motion graphics and animations, customizable to your brand or message.

Magic Apply B-Roll

• Integrate contextually relevant B-roll automatically, aligned with your script and tone.

Generative Visual Elements

• Use AI to generate custom visual components tailored to your video’s theme.

Prompt-Based B-Roll Editing

• Describe the visual outcome you desire; the AI edits accordingly to fit the narrative.

HeyGen’s AI Studio redefines video production for the digital age — offering full creative control, realism, and ease of use. From high-quality A-roll to intuitive collaboration and upcoming generative editing features, HeyGen is transforming how creators and businesses craft impactful visual stories.

By integrating AI-driven tools with intuitive interfaces, AI Studio becomes more than just software — it’s a creative partner, giving users the power to connect with audiences meaningfully and authentically.

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As the commerce landscape rapidly evolves, Criteo has introduced a refreshed brand direction anchored by its new tagline, “For the love of commerce.” This signals the company’s long-term vision to redefine the AI-driven commerce experience and deepen consumer connections across media and retail ecosystems.

For over two decades, Criteo has played a pivotal role in shaping digital commerce. Now, with its renewed focus, it aims to go beyond functionality—putting emotion, surprise, and connected experiences back at the heart of shopping.

Highlights from Criteo’s Brand Evolution

1. Purposeful Rebranding

• Criteo's new brand direction emphasizes innovation, connection, and responsibility.

• The tagline “For the love of commerce” represents a renewed dedication to making commerce emotionally resonant and not just transactional.

2. Commerce Enhanced by AI

• AI is central to today’s shopping journey—from product discovery to personalized advertising.

• Criteo is leveraging AI to reimagine the full commerce experience with more intelligent, engaging consumer touchpoints.

3. Responding to Changing Consumer Expectations

• According to Criteo research, 76% of shoppers find online shopping uninspiring.

• This finding underscores the need to transition commerce from a utility-focused model to a more surprising and delightful experience.

4. Criteo’s Unique Market Position

• Global reach, exclusive commerce data access, and deep ecosystem integrations give Criteo a competitive edge.

• Advanced AI capabilities allow for creation of data-driven commerce solutions that adapt to evolving consumer behavior.

5. Evolution of the Brand Tagline

• From “The Future is Wide Open” to “For the love of commerce,” the new message captures Criteo’s deeper commitment to emotional and innovative brand-consumer relationships.

• This shift reflects not just market growth but a broader ambition to connect and elevate commerce worldwide.

6. Core Values Behind the Brand

• Guided by three foundational values: Open, Together, and Impactful.

• Developed in collaboration with The Marketing Practice to align branding with purpose and authenticity.

Brand Activation on the Global Stage

Cannes Lions Debut

• A heart-shaped orange hot air balloon billboard along the Croisette reads “Putting heart back in the cart.”

Supporting Local Commerce

• Collaboration with local cafés and shops where orange heart stickers unlock complimentary items, fostering community joy and brand visibility.

Global Rollout Strategy

• Campaign expands to major markets like London, New York, and Tokyo, timed with key industry events through 2025.

Influencer Engagement and Thought Leadership

• Multi-phase social media influencer campaign launches in summer.

• Combines voices from industry thought leaders and Criteo executives to spark discussions on the future of commerce.

Criteo’s refreshed brand direction repositions the company at the center of AI-powered commerce evolution. The new identity not only modernizes its image but also reiterates its commitment to creating emotionally rich and tech-forward consumer experiences.

By anchoring its vision in “For the love of commerce,” Criteo emphasizes that future commerce is not just about algorithms and sales—it’s about connection, innovation, and purpose.

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Kyndryl, a global leader in enterprise technology services, has released its first People Readiness Report, highlighting a major disconnect between AI investments and workforce readiness. Despite a widespread push toward AI implementation, few organizations have taken proactive steps to align their workforce strategies with these technological advancements.

The report, based on insights from over 1,000 senior executives across 25 industries and 8 geographies, paints a sobering picture: while businesses are eager to embrace AI, most are ill-equipped to integrate it meaningfully across their teams.

Findings from the Kyndryl People Readiness Report

1. AI Investments Are High, But Workforce Readiness Is Low

• 95% of businesses have already invested in AI.

• 71% of leaders report their workforces are unprepared to leverage AI effectively.

• 51% say their organizations lack the necessary skilled talent for AI operations.

• 45% of CEOs believe that employees are resistant or even hostile toward AI adoption.

2. Industry-Wise Disparities in Readiness

• Banking, Financial Services, and Insurance show higher levels of workforce readiness.

• Healthcare lags behind, reporting some of the weakest readiness levels for AI integration.

3. The Disconnect Between AI Implementation and Business Value

• Most companies have yet to unlock high-value AI use cases like product innovation or advanced decision-making.

• Generative AI is widely used, but only 4 in 10 leaders report using AI to derive strategic insights.

• Just 20% use AI primarily for developing new customer-facing products or services.

Who’s Getting It Right? The AI Pacesetters

A small subset of organizations—referred to as AI Pacesetters—stand out for aligning workforce strategies with AI goals. These companies are seeing meaningful ROI and employee adoption benefits.

AI Pacesetters Address 3 Major Challenges:

• Organizational Change Management:
  Pacesetters are 3x more likely to have fully implemented change management strategies for AI integration.

• Lack of Employee Trust:
  They are 29% less likely to face employee disengagement due to AI concerns.

• Skill Gaps:
  Pacesetters are 67% more likely to have accurate skill inventories and 4 in 10 report no skills gap issues.

Leadership Perspectives: Misalignment and Missed Opportunities

1. C-Suite Disconnect

• CEOs are more likely than CIOs/CTOs to say their organizations are in early AI adoption stages.

• CEOs are also 2.5x more likely to cite infrastructure inadequacies as a barrier to AI.

2. Talent Strategy Divide

• CEOs prefer hiring new talent to address AI gaps, while CIOs and CTOs lean toward upskilling current teams.

3. Alignment Yields Results

• Organizations with aligned leadership on AI strategy are progressing faster and achieving stronger outcomes.

The Kyndryl People Readiness Report underscores that AI investment alone is not enough—success hinges on preparing the people who will interact with the technology. Companies must go beyond technical infrastructure and invest in organizational change, employee trust, and reskilling programs.

Organizations that align workforce strategy with AI goals are not only seeing stronger adoption but also driving business innovation and growth. The path to AI maturity is complex, but companies that prioritize people alongside technology are emerging as industry leaders.

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ROI·DNA, a Hotwire Global company and full-service B2B digital marketing agency, has announced a strategic global expansion across EMEA and APAC. By integrating Hotwire’s regional marketing teams, ROI·DNA aims to deliver comprehensive, scalable growth marketing solutions to leading enterprise technology clients around the world.

The move marks ROI·DNA’s transformation from a performance-focused digital agency into a global growth consultancy, equipped to offer unified marketing, ABM, analytics, creative, and web strategies at international scale.

Global Growth Strategy Highlights

1. Expanded Global Presence with Local Expertise

• Newly integrated teams now operate across the US, UK, Singapore, Malaysia, Japan, Australia, India, and the Philippines.

• Clients benefit from real-time collaboration and consistent global execution, supported by localized insights and expertise.

• Teams use a unified model and technology stack to maintain cohesive operations across time zones.

2. End-to-End B2B Growth Capabilities

• ROI·DNA now delivers full-spectrum solutions in:

  • Demand Generation

  • Account-Based Marketing (ABM) & Account-Based Experience (ABX)

  • Analytics & Web Strategy

  • Creative and Content Development

• These services are built to drive measurable revenue, not just engagement metrics.

3. Proprietary Tools: ROI·DNA Spark & Ignite

• Spark: An AI-powered visibility and insight platform developed with Hotwire’s AI Lab.

  • Drives AI-generated search visibility through the AI Results Blueprint.

  • Helps B2B brands increase funnel relevance and ROI with actionable insights.

• Ignite: Account intelligence tool designed for advanced ABM campaigns.

  • Offers deep target account insights to enhance 1:1 and 1:few marketing precision.

  • Rapidly adopted since its March launch due to its effectiveness in campaign performance.

Delivering Global Scale with Strategic Partnerships

4. Recognition as a Google Premier Partner

• ROI·DNA has been named a 2025 Google Premier Partner, placing it among the top 3% of Google agencies globally.

• Recognized for leadership in:

  • Paid Media Strategy

  • Campaign Optimization

  • Advanced Analytics

• This distinction reinforces its value to enterprise marketers in high-growth, high-complexity environments.

5. Strategic MarTech Alliances

• Strengthened partnerships with:

  • 6sense (appearing at Inspire UK and Breakthrough Vegas)

  • Qualified, Mutiny, PathFactory

• These partnerships amplify ROI·DNA’s ability to deliver connected, data-driven B2B experiences.

6. Recent Appearances and Momentum

• Featured with Hotwire at the B2B Marketing Leaders Forum APAC in Sydney.

• Scheduled to appear at B2B Marketing Leaders Forum Asia in Singapore (October 2025).

Leadership Perspective

• Surj Gish, Managing Director of ROI·DNA:
  “Enterprise tech companies need partners who deliver intelligent marketing at scale. Our global expansion ensures we deliver smarter, faster, and locally relevant solutions.”

• Laura Macdonald, Chief Growth Officer at Hotwire Global:
  “As one global team, we can now deliver integrated, high-performance marketing programs that meet both commercial goals and the complexity of global execution.”

ROI·DNA’s global expansion signifies a powerful shift toward integrated, scalable B2B marketing. With a proven history of performance and innovation, the agency is now positioned to support leading tech brands such as AWS, Cisco, Honeywell, Avaya, Red Hat, and SAP Concur across markets.

Backed by proprietary AI platforms, elite partnerships, and a globally aligned team, ROI·DNA is ready to lead the next chapter of B2B marketing defined by intelligence, integration, and impact.

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Pinnacle Live, a premier provider of high-end event technology and production services, has announced the promotion of Natalie De Fazio to Chief Executive Officer, effective immediately. This move comes as Eddy Eisenberg, the company’s founding CEO, transitions into his new role as Executive Chair of the Board.

The change marks a critical phase in Pinnacle Live’s succession plan, ensuring the company continues its accelerated trajectory under visionary and proven leadership.

Leadership Transition Highlights

1. Natalie De Fazio’s Strategic Promotion

• Formerly serving as President and EVP, Natalie De Fazio has been instrumental in shaping Pinnacle Live’s:

  • People-first culture

  • Operational excellence

  • Client engagement success

• She brings over 20 years of experience across management consulting, corporate strategy, and executive leadership.

2. Proven Industry Expertise

• De Fazio’s impressive resume includes senior roles at:

  • The Freeman Company (VP, Corporate Strategy)

  • Encore Event Technologies (Executive Committee Member)

  • NMD Strategy (Founder)

  • KPMG, Stax, Inc., Aon Hewitt, and Accretive Health

• Known for her strategic insight and ability to scale organizations, she is well-positioned to lead Pinnacle Live into its next phase of growth.

Founder's Endorsement and Ongoing Role

3. Eddy Eisenberg Transitions to Executive Chair

• With over 40 years in the AV and event industry, Eisenberg has:

  • Founded major AV brands like Presentation Services and AVT

  • Unified AVT and Encore at Freeman

  • Co-founded Pinnacle Live and spearheaded its rapid growth

• As Executive Chair, he will continue guiding the company’s long-term strategy and support leadership in key decisions.

“Natalie has been instrumental in shaping our culture and growth. She is a dynamic leader ready to take Pinnacle Live to new heights.” — Eddy Eisenberg

4. Vision for the Future

De Fazio’s Commitment to Elevation and Innovation

• Committed to Pinnacle Live’s brand promise to elevate the live event experience

• Plans to expand offerings, invest in talent, and drive innovation in event production and technology

• Emphasizes a leadership style grounded in purpose, passion, and partnership

“We have an extraordinary team and a powerful brand. I look forward to building on our momentum and leading Pinnacle Live through its next era of innovation.” — Natalie De Fazio

This leadership transition reflects Pinnacle Live’s maturity and confidence in its next phase of evolution. With De Fazio at the helm and Eisenberg in a strategic oversight role, the company is well-positioned to redefine excellence in live event production on a global scale.

As Pinnacle Live continues to scale, its mission remains unchanged: to bring extraordinary value, creativity, and innovation to the live event experience.

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As consumer discovery increasingly shifts across Google, TikTok, Reddit, and AI-generated tools, enterprise marketers are grappling with declining visibility and eroding consumer trust. According to SOCi’s 2025 Consumer Behavior Index (CBI) and a Forrester TEI study, outdated, fragmented marketing strategies are no longer effective in this new discovery landscape.

SOCi’s unified, AI-powered marketing platform is proving to be a critical solution—delivering measurable gains in efficiency, digital performance, and customer loyalty across multi-location enterprises.

Findings from the Forrester TEI Study

1. Efficiency at Scale

• SOCi cut platform management time by 75%, reclaiming over 55,000 hours per store annually.

• Time savings come from consolidating search listings, social profiles, and review management—especially valuable for under-resourced central teams and non-marketing local operators.

2. Digital Growth Amid Decline

• Brands using SOCi experienced:

  • 8% increase in digital traffic

  • 20% lift in conversion rates

• These results stand in stark contrast to the broader trend of declining search volume and traffic for brands relying on legacy strategies.

3. Loyalty-Driven Revenue

• Authentic, localized digital experiences resulted in:

  • 3% increase in repurchase rates

  • $1.36M in loyalty-driven revenue over three years

“Marketing has never been more complex, and the pressure on multi-location teams has never been greater.”
— Monica Ho, CMO, SOCi

Fragmented Discovery: A Cross-Channel Challenge

Consumer Behavior Shifts

• SOCi’s CBI data shows:

  • 95% of consumers trust human validation more than AI-generated results.

  • TikTok, Instagram, and online reviews are now core components of decision-making.

• AI tools like ChatGPT increasingly pull insights from these sources, turning review platforms into critical discovery engines.

“Consumers no longer rely on one platform for discovery. They bounce between AI tools, social media, reviews, and forums.”
— Monica Ho, SOCi

SOCi’s Unified Approach to Discovery

One Platform, Enterprise-Wide Impact

• SOCi’s solution empowers both corporate teams and local operators to:

  • Maintain consistent digital presence

  • Deliver authentic, community-based messaging

  • Improve brand discoverability across platforms

Results Delivered

• $2.11 million in efficiency gains from accelerated execution

• Proof that more tools aren’t the answer—consolidation is

“To lead in the fragmented discovery era, brands must consolidate tools and empower their teams. SOCi delivers just that.”
— Monica Ho

As discovery continues to fragment across search engines, AI tools, and social platforms, SOCi offers a single, scalable solution that unifies execution, improves ROI, and preserves consumer trust. The 2025 Forrester TEI study confirms that fragmentation doesn't require more tools—it requires the right one.

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Sagepath Reply, a digital experience agency within the Reply Group, has once again earned a place in the 2025 Gartner® Market Guide for Strategic Website Agencies. This recognition affirms its role as a trusted partner in driving digital transformation for global brands by creating personalized, omnichannel experiences at scale.

Gartner defines strategic website agencies as service providers that blend website strategy, UX, technology, and analytics into a cohesive digital offering—an area where Sagepath Reply continues to excel.

Why This Recognition Matters

Sagepath Reply’s inclusion highlights its unique ability to deliver both strategic vision and technical execution across a broad spectrum of enterprise needs. From AI implementation to performance marketing, the agency stands out through its full-funnel digital services and deep integration with industry-leading platforms.

“We feel being recognized in the Gartner Market Guide highlights the strength of our comprehensive approach—from digital strategy to execution,”

— Victoria Greendyke, Partner at Sagepath Reply

Core Capabilities That Drive Recognition

1. Digital Strategy & Experience Design

• Omnichannel experience mapping

• UX/UI development

• Analytics and continuous optimization

• Designed to bridge the gap between user expectations and business goals

2. Marketing & Sales Technology Enablement

• Certified expertise in Optimizely, Sitecore, Contentful, Kentico

• CMS and DXP implementations tailored to enterprise architecture

3. AI-Enabled Enterprise Transformation

• AI roadmaps, agentic workflows, and generative AI marketing operations

• Strategy-first approach to AI integration across digital programs

4. Digital Marketing & Media

• Performance-oriented campaigns focused on:

  • Content strategy

  • SEO and paid media

  • CRM and automation

• Designed to maximize ROI and customer engagement

5. eCommerce Solutions

• Product strategy, merchandising, personalization

• Omnichannel commerce experiences aligned to consumer behaviors

6. AI-Driven Data & Insights

• AI-powered analytics, tagging strategies, and dashboard development

• Focus on structured testing and continuous performance optimization

Sagepath Reply’s reappearance in the 2025 Gartner Market Guide solidifies its status as a strategic website agency capable of navigating today’s complex, AI-driven digital landscape. With a comprehensive blend of strategy, creativity, and enterprise technology delivery, Sagepath Reply is equipped to help global brands elevate their customer experience and unlock sustainable business growth.

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Innervate, a leader in content orchestration, has launched a transformative Social Media and “Walled Garden” Solution for Dynamic Content aa breakthrough in campaign automation, creative production, and cross-channel content management. Built for Fortune 500 enterprises, the platform eliminates repetitive manual processes and unlocks new efficiencies using generative AI and automation.

In contrast to legacy tools limited to siloed platforms, Innervate's approach is holistic and built to scale across social, display, CTV, email, websites, and more—streamlining the content supply chain and accelerating performance at every step.

Features and Capabilities

1. End-to-End Social Campaign Automation

• Universal platform connectors enable automation across all major media environments.

• Automated campaign and audience creation using Innervate’s Audience Classifier—no manual naming or set-up needed.

• Change Scheduler enables the setup of future campaigns weeks or months in advance, all within compliance protocols.

2. Generative AI for Scaled Content Creation

• On-brand compliance tools ensure each creative aligns with legal and brand standards.

• Auto-access to product imagery, data, and descriptions via integrations with CDPs and product catalogs.

• One-click video generation and advanced image editing for frictionless asset creation.

• Automated overlays and dynamic templates streamline design updates at scale.

3. Agentic Zero-Touch Automation

• Dynamic Content Bots auto-generate millions of images and videos for product catalogs.

• Dynamic Rules Engine turns static creatives into personalized ad variants using first-party and contextual data.

• Co-Pilot Wizards reduce campaign launch time by up to 90%.

• Co-Pilot Dynamic Content Producer enables the generation of thousands of ad variants with a single click.

4. Always-On Testing & Optimization

• “Forever” experimentation automatically tests and enhances content resonance.

• Flight Deck UI captures experiment results in a visually intuitive timeline dashboard.

• Multi-Variate Manager identifies top-performing creative elements.

• AI-Insight Discovery Bot delivers deep, actionable performance intelligence via flexible queries across any system.

Innervate’s newly launched solution redefines how enterprise brands manage, scale, and optimize dynamic content across social media and walled garden ecosystems. By automating labor-intensive processes and integrating AI-driven experimentation, Innervate empowers marketers to maximize performance, consistency, and creative output across every touchpoint.

As content complexity continues to rise, this launch places Innervate at the forefront of next-generation content orchestration—driving speed, efficiency, and marketing impact for global brands.

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