UpSmith, an a16z-backed technology company, has launched JennyAI, a revolutionary generative AI and performance marketing tool designed to help trades businesses streamline prospecting, boost engagement, and drive immediate revenue growth in the $500 billion U.S. home services market.

JennyAI automates outreach, personalizes engagement, and books customer appointments—empowering skilled trades businesses to maximize efficiency and convert more opportunities into revenue.

How JennyAI Works

Built on advanced AI models, JennyAI:

• Integrates seamlessly with ServiceTitan, the leading field service management platform.

• Identifies high-quality replacement opportunities within a company’s existing customer database.

• Personalizes outreach messages and books appointments with potential customers.

• Autonomously engages leads, gathers insights, and ensures meaningful customer interactions.

Why JennyAI is a Game-Changer for Trades Businesses

Traditional lead generation tools rely on manual outreach and fragmented customer data. JennyAI redefines the process by offering:

Automated, AI-Driven Engagement – No need for manual follow-ups; JennyAI scales outreach effortlessly.
Real-Time Lead Qualification – AI-powered insights help businesses focus on the best opportunities.
Revenue Acceleration – Businesses can unlock hidden value from thousands of existing customer contacts.
Seamless Adoption – JennyAI is ready to deploy within hours, eliminating lengthy setup times.

Industry Leaders Endorse JennyAI

"We have thousands of contacts in our database, but we've never had the capacity to fully engage them," said Chris Harrison, GM of Roland Black Heating & Cooling. "We spun up JennyAI in a matter of hours, automating personalized messages and generating opportunities out of thin air."

UpSmith CEO Wyatt Smith emphasizes the transformative power of AI in skilled trades:
"We believe every skilled trades company can be a data company. JennyAI gives businesses a technical advantage to help them win in today’s digital-first world."

What’s Next for JennyAI?

Currently, JennyAI is being deployed with a select group of UpSmith’s customers, with a wider rollout planned in the coming weeks. As AI adoption accelerates in the trades industry, JennyAI represents a significant leap forward in how home services businesses engage customers and drive sales.

JennyAI is poised to redefine performance marketing for trades businesses, enabling them to leverage AI for scalable, high-impact customer engagement. With seamless ServiceTitan integration, real-time automation, and data-driven outreach, JennyAI is the future of trades marketing.