EZ Texting, a leader in SMS marketing with over 230K customers, has introduced Workflows, a new feature designed to enhance customer engagement through intelligent automation. Workflows enable businesses to automate SMS sequences, ensuring that the right message reaches the right customer at the perfect time—without the need for manual follow-ups.

Why Workflows Matter in SMS Marketing

• Reduces Manual Effort: Automates outreach, follow-ups, and engagement sequences.

• Enhances Customer Experience: Sends personalized, timely messages based on user behavior.

• Optimizes Conversions: Nurtures leads and encourages repeat purchases with targeted SMS campaigns.

Features of EZ Texting’s Workflows

1. Smart, Trigger-Based SMS Sequences

• Automates responses based on actions such as sign-ups, purchases, or abandoned carts.

• Uses conditional logic to personalize interactions dynamically.

2. No-Code, Drag-and-Drop Editor

• Easy-to-use interface allows businesses to create custom Workflows in minutes.

• No technical expertise required for deployment.

3. Scalable & Efficient

• Supports businesses of all sizes, from small startups to enterprises managing thousands of customers.

• Saves an estimated 25 hours per week for marketing teams using automation.

Pre-Built Workflow Templates for Instant Deployment

EZ Texting’s Workflows include ready-to-use templates for:

• Abandoned Cart Reminders: Recover lost revenue with automated follow-ups.

• Appointment Reminders: Reduce no-shows with timely alerts.

• Subscriber Nurture Campaigns: Engage new leads with scheduled messages.

• Welcome Messages & Onboarding Updates: Guide new customers seamlessly.

• Win-Back & Re-Engagement Campaigns: Rekindle interest with special offers.

• Event Follow-Ups: Collect feedback and keep attendees engaged.

Proven Impact of SMS Automation

• 25% increase in efficiency with automated workflows.

• 2x higher average order value compared to email automation.

• Significant time savings, allowing marketers to focus on strategy rather than manual messaging.

Easy Setup & Performance Optimization

1. Define Goals & Segments – Target the right audience with specific triggers.

2. Map Out Workflows – Use a visual editor to set up automated messaging sequences.

3. Optimize with A/B Testing & Analytics – Measure performance and refine messages for better engagement.

EZ Texting’s Workflows revolutionize SMS marketing by providing businesses with intelligent automation that boosts engagement, streamlines communication, and maximizes conversions. With easy-to-use templates and data-driven insights, businesses can now launch high-performing SMS campaigns in minutes—without the hassle of manual outreach.