Omnicom Media Group (OMG), the media services division of Omnicom, achieved the top position in global media management for 2024. According to COMvergence’s Global Media Agency New Business Barometer, OMG secured $7.7 billion in client billings, outperforming competitors by over $1 billion. With a remarkable 96% overall retention rate and major wins with brands like Amazon, Gap Inc., and Michelin, OMG reinforced its position as the leader in media strategy and execution.

OMG’s Unmatched Performance in 2024

• Best Total New Business Record

  • OMG outperformed global media groups with a net new business value of $7.7 billion.

  • Achieved the highest retention rate at 74% (compared to the industry average of 32%).

  • Secured high-profile client wins, including Goldman Sachs, Priceline, and Tim Hortons.

• Industry-Leading Growth & Retention

  • Projected 10.5% YoY growth, the highest among all media groups.

  • Overall client retention reached 96%, ensuring stability and long-term partnerships.

• Recognition from Forrester

  • Named a "Leader" in The Forrester Wave™: Media Management Services, Q4 2024.

  • Received perfect 5/5 scores in key areas like Innovation, Martech & Adtech Implementation, and Media Responsibility.

The Omni Advantage: Driving Success Through Technology

• Omni-Powered Agency Model

  • Omni, OMG’s open operating system, integrates talent, technology, and data to optimize media planning and execution.

  • Enabled OMG to win 24% of the $39 billion total new business in 2024 while keeping losses minimal at just 8%.

• Data-Driven Decision Making

  • Leverages Omni-powered insights to enhance business intelligence and campaign performance.

  • Transparent business practices foster strong client trust and long-term relationships.

PHD & OMD Lead the Global Network Rankings

• PHD Secures #1 Spot

  • Achieved $3.8 billion in new business, retaining major accounts like Volkswagen Group ($2.2B), Sainsbury’s, and HP.

  • Maintained an industry-best 83% retention rate.

  • Won additional business with Priceline, David Yurman, and Restaurant Brands International.

• OMD Ranks #3 Worldwide & #1 in North America

  • Won accounts like Gap Inc., Michelin, MSC Cruises, and AliExpress.

  • Named the top agency network in North America for net new business.

A Strong Start to 2025

• First-Mover Partnerships Announced at CES

  • OMG secured exclusive partnerships with Amazon, Google, Roku, and TikTok to enhance media investments.

• New Major Client Wins

  • PHD China won the $550M Volkswagen China business.

  • Hearts & Science named media agency of record for Warner Bros Discovery in APAC.

Omnicom Media Group’s stellar performance in 2024 cements its leadership in the media landscape. With a powerful combination of high retention rates, strategic partnerships, and innovative technology-driven solutions, OMG is well-positioned for continued growth in 2025. By leveraging its Omni-powered approach and expanding client relationships, OMG remains the go-to media partner for global brands seeking impactful, data-driven advertising solutions.