Appcast, a leading programmatic recruitment marketing platform, has been awarded 2025 Premier Partner status in the Google Partners program. This recognition places Appcast among the top 3% of Google Partners worldwide, showcasing its expertise in Google Ads and its ability to drive measurable hiring outcomes.

What It Means to Be a Google Premier Partner

By achieving Premier Partner status, Appcast receives:

• Top 3% Recognition – Acknowledged for industry leadership and expertise in Google Ads.

• Exclusive Google Partner Directory Listing – Increased visibility among businesses seeking top-tier digital marketing solutions.

• Dedicated Google Support & Benefits – Access to specialized resources, training, and account support to optimize recruitment campaigns.

Why This Matters for Employers

Appcast’s recruitment marketing strategy leverages Google Ads and other digital channels to ensure employers can efficiently reach and engage job seekers. This achievement reinforces its commitment to data-driven hiring solutions and recruitment marketing excellence.

Appcast’s Recruitment Marketing Capabilities

Appcast offers a holistic, always-on, and data-driven approach to recruitment, helping employers:

1. Optimize Search & Social Advertising

• Deploy Google Ads, social media campaigns, and remarketing to attract top talent.

• Drive attendance for hiring events and increase lead conversions.

2. Manage Job Board Advertising with Programmatic Technology

• Automate and optimize job ad placements for maximum ROI.

• Track ad performance through to successful hires.

3. Streamline Vendor & Budget Management

• Consolidate vendor relationships, centralize invoicing, and simplify contract negotiations.

• Enhance reporting and tracking to measure recruitment marketing success.

4. Strengthen Employer Branding & Candidate Engagement

• Develop career sites and creative recruitment campaigns.

• Leverage brand research and strategic insights to attract the right candidates.

What Appcast’s Leadership Says

"We're delighted to be recognized again as a Google Premier Partner," said Matt Molinari, CEO of Appcast. "Our industry-leading programmatic technology, deep data insights, and strong partnerships with innovators like Google ensure that our customers stay ahead in today’s competitive hiring landscape."

Appcast’s Premier Partner status underscores its leadership in recruitment marketing and Google Ads expertise. By combining cutting-edge programmatic technology with data-driven insights, Appcast empowers employers to navigate today’s evolving labor market and connect with top talent efficiently.